2021 Winners

Best of Show – Brand

yuu Rewards Club

Best of Show – Agency

M&C Saatchi Spencer Hong Kong

1. Best Acquisition Strategy

DFI Development (HK)
yuu Rewards Club
yuu Rewards Club Launch

Agency: M&C Saatchi Spencer Hong Kong

American Express
The Road to Platinum

Agencies: Ogilvy Hong Kong, UM Hong Kong

FWD Insurance
FWD MAX
FWD MAX 2.0 Revamp Campaign

Agencies: DDB Hong Kong, Kinetix Systems

2. Best CRM Strategy

FWD Insurance
FWD MAX
FWD MAX 2.0 Revamp CampaignAgencies: DDB Hong Kong, Kinetix Systems

LVMH
Fresh Hong Kong
Revamped Loyalty Programme that Grew Retail in 2020Agency: Pontac

L’Oréal Hong Kong
YSL BEAUTÉ
Intelligent B2C Automation & ActivationAgency: Pontac

3. Best CX/UX Strategy

DOLCE & GABBANA (SHANGHAI)
DOLCE & GABBANA
D&G NEW RETAIL EXPERIENCE

Agency: XGATE

LVMH
Fresh Hong Kong
Revamped Loyalty Programme that Grew Retail in 2020

Agency: Pontac

Swire Properties Management
Cityplaza
Cityplaza Endless Rewards, Endless Joy

Agency: Cymballe

AXA Hong Kong and Macau
AXA Post-Vaccination Protection Programme

4. Best Eco-Loyalty Campaign

A.S. Watson Group (HK)
Watsons Water
Drops of Fun

Agency: ESDlife

Sino Group
Sino Club
Creating a Better Lifescapes

Agency: More PR and Marketing

5. Best Engagement Campaign – Mass Audience

Olympian City
Alien Planet Christmas Party

Agency: HK Creates

MegaBox Development Company
MegaBox
MegaBox App Revamp

Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore

Agency: PRIZM Group

6. Best Engagement Campaign – Targeted Audience

The Hong Kong Jockey Club
Season Opening Campaign

The Hong Kong Jockey Club
LONGINES Hong Kong International Races 2020

American Express
The Road to Platinum

Agencies: Ogilvy Hong Kong, UM Hong Kong

7. Best Loyalty Campaign

DFI Development (HK)
yuu Rewards Club
yuu Rewards Club Launch

Agency: M&C Saatchi Spencer Hong Kong

VF Hong Kong
Timberland
TIMBERLAND FALL/WINTER 2020 – MEMBER PRESALE

Agency: XGATE

FWD Insurance
FWD MAX
FWD MAX 2.0 Revamp Campaign

Agencies: DDB Hong Kong, Kinetix Systems

LVMH
Fresh Hong Kong
Revamped Loyalty Programme that Grew Retail in 2020

Agency: Pontac

9. Best Loyalty Programme – Fashion & Beauty

L’Oréal Hong Kong
YSL BEAUTÉ
Intelligent B2C Automation & Activation

Agency: Pontac

LVMH
Fresh Hong Kong
Revamped Loyalty Programme that Grew Retail in 2020

Agency: Pontac

DOLCE & GABBANA (SHANGHAI)
DOLCE & GABBANA
D&G NEW RETAIL EXPERIENCE

Agency: XGATE

TATCHA HONG KONG
TATCHA. REDISCOVER THE QUIET DELIGHT OF SELF-CARE

Agency: KREW

10. Best Loyalty Programme – Finance & Insurance

FWD Insurance
FWD MAX
FWD MAX 2.0 Revamp CampaignAgencies: DDB Hong Kong, Kinetix Systems

AXA Hong Kong and Macau
AXA BetterMeAgency: Publicis Hong Kong

11. Best Loyalty Programme – Food & Beverage

Swire Properties Management
Citygate Outlets
“Anytime Anywhere, Dine & Earn Your Share” F&B Rewards

Agency: Cymballe

12. Best Loyalty Programme – Lifestyle & Entertainment

Sun Hung Kai Real Estate Agency
apm
apm All-in-One Online Portal “happybuymall.com” x Flash Sale @ KOL Live

The Hong Kong Jockey Club
Season Opening Campaign

Wheelock Properties (Hong Kong)
Wheelock Living

Agency: KREW

13. Best Loyalty Programme – Retail

DFI Development (HK)
yuu Rewards Club
yuu Rewards Club LaunchAgency: M&C Saatchi Spencer Hong Kong

Sun Hung Kai Real Estate Agency
MOKO
MOKO Mega Sales 2020Agency: KREW

Price.com.hk
The 1st Computer Online Expo

15. Best Membership Programme

Wheelock Properties (Hong Kong)
Wheelock Living

Agency: KREW

LVMH
Fresh Hong Kong
Revamped Loyalty Programme that Grew Retail in 2020

Agency: Pontac

Verizon Media
Yahoo Hong Kong
Yahoo Membership Programme – Hong Kong Up Campaign

Agency: Above The Line

MSIG Insurance (Hong Kong)
MSIG
「MSIG HK」Mobile App

Agency: ESDlife

16. Best Omni-Channel Strategy

DFI Development (HK)
yuu Rewards Club
yuu Rewards Club Launch

Agency: M&C Saatchi Spencer Hong Kong

American Express
The Road to Platinum

Agencies: Ogilvy Hong Kong, UM Hong Kong

Sun Hung Kai Real Estate Agency
MOKO
MOKO Mega Sales 2020

Agency: KREW

17. Best Partnership Loyalty Campaign

DFI Development (HK)
yuu Rewards Club
yuu Rewards Club Launch

Agency: M&C Saatchi Spencer Hong Kong

Olympian City & PopSquare
POP Gallery
POP Gallery – A New Retail Experience

American Express
The Road to Platinum

Agencies: Ogilvy Hong Kong, UM Hong Kong

18. Best Social Media Strategy

American Express
The Road to Platinum

Agencies: Ogilvy Hong Kong, UM Hong Kong

AXA Hong Kong and Macau
Go, Goal! Liverpool! CNY Double Rewards Campaign

Agency: XGATE

The Hong Kong Jockey Club
Season Opening Campaign

Price.com.hk
The 1st Computer Online Expo

19. Best Use of Apps

FWD Insurance
FWD MAX
FWD MAX 2.0 Revamp Campaign

Agencies: DDB Hong Kong, Kinetix Systems

DFI Development (HK)
yuu Rewards Club
yuu Rewards Club Launch

Agency: M&C Saatchi Spencer Hong Kong

Olympian City
Alien Planet Christmas Party

Agency: HK Creates

20. Best Use of Contests/Promotions

Olympian City
Alien Planet Christmas PartyAgency: HK Creates

Price.com.hk
The 1st Computer Online Expo

Sun Hung Kai Real Estate Agency
apm
apm All-in-One Online Portal “happybuymall.com” x Flash Sale @ KOL Live

21. Best Use of Corporate Social Responsibility

A.S. Watson Group (HK)
Watsons Water
Drops of Fun

Agency: ESDlife

AXA Hong Kong and Macau
Mental Wellness Partner of Hongkongers

DBS Bank (Hong Kong)
DBS
Portraits of Purpose

Agency: Metta Communications

22. Best Use of Experiential Marketing

Swire Properties Management
Citygate Outlets
The Hunt Is On

Agency: Cymballe

DOLCE & GABBANA (SHANGHAI)
DOLCE & GABBANA
D&G NEW RETAIL EXPERIENCE

Agency: XGATE

Olympian City & PopSquare
POP Gallery
POP Gallery – A New Retail Experience

23. Best Use of Gamification

Lingnan University
LingU Info Trip

Agency: CMRS Digital Solutions

Swire Properties Management
Citygate Outlets
The Hunt Is On

Agency: Cymballe

BCT Group
BCT Financial, Bank Consortium Trust Company
MPF Simulation Game

Agency: CruiSo Digital Solutions

24. Best Use of Influencers

The Hong Kong Jockey Club
Season Opening Campaign

Sun Hung Kai Real Estate Agency
apm
apm All-in-One Online Portal “happybuymall.com” x Flash Sale @ KOL Live

American Express
The Road to Platinum

Agencies: Ogilvy Hong Kong, UM Hong Kong

25. Best Use of Integrated Marketing Strategy

DFI Development (HK)
yuu Rewards Club
yuu Rewards Club Launch

Agency: M&C Saatchi Spencer Hong Kong

Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore

Agency: PRIZM Group

DBS Bank (Hong Kong)
DBS
Portraits of Purpose

Agency: Metta Communications

26. Best Use of Rewards & Incentives

DFI Development (HK)
yuu Rewards Club
yuu Rewards Club Launch

Agency: M&C Saatchi Spencer Hong Kong

FWD Insurance
FWD MAX
FWD MAX 2.0 Revamp Campaign

Agencies: DDB Hong Kong, Kinetix Systems

Verizon Media
Yahoo Hong Kong
Yahoo Membership Programme – Hong Kong Up Campaign

Agency: Above The Line

Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore

Agency: PRIZM Group

27. Best Use of Smart Data Analytics

L’Oréal Hong Kong
YSL BEAUTÉ
Intelligent B2C Automation & Activation

Agency: Pontac

American Express
The Road to Platinum

Agencies: Ogilvy Hong Kong, UM Hong Kong

Wheelock Properties (Hong Kong)
Wheelock Living

Agency: KREW

28. Best Use of Technology

The Hong Kong Jockey Club
LONGINES Hong Kong International Races 2020

L’Oréal Hong Kong
YSL BEAUTÉ
Intelligent B2C Automation & Activation

Agency: Pontac

Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore

Agency: PRIZM Group

FWD Insurance
FWD MAX
FWD MAX Gamification Platform

Agencies: Cymballe, Kinetix Systems