2021 Winners
Best of Show – Brand
![Best of Show – Brand Best of Show – Brand](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Best-of-Show-ico.jpeg)
Best of Show – Agency
![Best of Show – Agency Best of Show – Agency](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Best-of-Show-ico.jpeg)
1. Best Acquisition Strategy
![Gold Gold](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Gold-ico.jpeg)
yuu Rewards Club
yuu Rewards Club Launch
Agency: M&C Saatchi Spencer Hong Kong
![Silver Silver](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Silver-ico.jpeg)
The Road to Platinum
Agencies: Ogilvy Hong Kong, UM Hong Kong
![Bronze Bronze](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Bronze-ico.jpeg)
FWD MAX
FWD MAX 2.0 Revamp Campaign
Agencies: DDB Hong Kong, Kinetix Systems
2. Best CRM Strategy
![Gold Gold](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Gold-ico.jpeg)
FWD MAX
FWD MAX 2.0 Revamp CampaignAgencies: DDB Hong Kong, Kinetix Systems
![Silver Silver](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Silver-ico.jpeg)
Fresh Hong Kong
Revamped Loyalty Programme that Grew Retail in 2020Agency: Pontac
![Bronze Bronze](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Bronze-ico.jpeg)
YSL BEAUTÉ
Intelligent B2C Automation & ActivationAgency: Pontac
3. Best CX/UX Strategy
![Gold Gold](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Gold-ico.jpeg)
DOLCE & GABBANA
D&G NEW RETAIL EXPERIENCE
Agency: XGATE
![Gold Gold](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Gold-ico.jpeg)
Fresh Hong Kong
Revamped Loyalty Programme that Grew Retail in 2020
Agency: Pontac
![Silver Silver](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Silver-ico.jpeg)
Cityplaza
Cityplaza Endless Rewards, Endless Joy
Agency: Cymballe
![Bronze Bronze](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Bronze-ico.jpeg)
AXA Post-Vaccination Protection Programme
4. Best Eco-Loyalty Campaign
![Gold Gold](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Gold-ico.jpeg)
Watsons Water
Drops of Fun
Agency: ESDlife
![Silver Silver](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Silver-ico.jpeg)
Sino Club
Creating a Better Lifescapes
Agency: More PR and Marketing
5. Best Engagement Campaign – Mass Audience
![Gold Gold](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Gold-ico.jpeg)
Alien Planet Christmas Party
Agency: HK Creates
![Silver Silver](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Silver-ico.jpeg)
MegaBox
MegaBox App Revamp
![Bronze Bronze](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Bronze-ico.jpeg)
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: PRIZM Group
6. Best Engagement Campaign – Targeted Audience
![Gold Gold](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Gold-ico.jpeg)
Season Opening Campaign
![Silver Silver](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Silver-ico.jpeg)
LONGINES Hong Kong International Races 2020
![Bronze Bronze](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Bronze-ico.jpeg)
The Road to Platinum
Agencies: Ogilvy Hong Kong, UM Hong Kong
7. Best Loyalty Campaign
![Gold Gold](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Gold-ico.jpeg)
yuu Rewards Club
yuu Rewards Club Launch
Agency: M&C Saatchi Spencer Hong Kong
![Gold Gold](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Gold-ico.jpeg)
Timberland
TIMBERLAND FALL/WINTER 2020 – MEMBER PRESALE
Agency: XGATE
![Silver Silver](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Silver-ico.jpeg)
FWD MAX
FWD MAX 2.0 Revamp Campaign
Agencies: DDB Hong Kong, Kinetix Systems
![Bronze Bronze](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Bronze-ico.jpeg)
Fresh Hong Kong
Revamped Loyalty Programme that Grew Retail in 2020
Agency: Pontac
9. Best Loyalty Programme – Fashion & Beauty
![Gold Gold](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Gold-ico.jpeg)
YSL BEAUTÉ
Intelligent B2C Automation & Activation
Agency: Pontac
![Silver Silver](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Silver-ico.jpeg)
Fresh Hong Kong
Revamped Loyalty Programme that Grew Retail in 2020
Agency: Pontac
![Bronze Bronze](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Bronze-ico.jpeg)
DOLCE & GABBANA
D&G NEW RETAIL EXPERIENCE
Agency: XGATE
![Bronze Bronze](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Bronze-ico.jpeg)
TATCHA. REDISCOVER THE QUIET DELIGHT OF SELF-CARE
Agency: KREW
10. Best Loyalty Programme – Finance & Insurance
![Gold Gold](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Gold-ico.jpeg)
FWD MAX
FWD MAX 2.0 Revamp CampaignAgencies: DDB Hong Kong, Kinetix Systems
![Silver Silver](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Silver-ico.jpeg)
AXA BetterMeAgency: Publicis Hong Kong
11. Best Loyalty Programme – Food & Beverage
![Gold Gold](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Gold-ico.jpeg)
Citygate Outlets
“Anytime Anywhere, Dine & Earn Your Share” F&B Rewards
Agency: Cymballe
12. Best Loyalty Programme – Lifestyle & Entertainment
![Gold Gold](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Gold-ico.jpeg)
apm
apm All-in-One Online Portal “happybuymall.com” x Flash Sale @ KOL Live
![Silver Silver](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Silver-ico.jpeg)
Season Opening Campaign
![Bronze Bronze](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Bronze-ico.jpeg)
Wheelock Living
Agency: KREW
13. Best Loyalty Programme – Retail
![Gold Gold](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Gold-ico.jpeg)
yuu Rewards Club
yuu Rewards Club LaunchAgency: M&C Saatchi Spencer Hong Kong
![Silver Silver](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Silver-ico.jpeg)
MOKO
MOKO Mega Sales 2020Agency: KREW
![Bronze Bronze](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Bronze-ico.jpeg)
The 1st Computer Online Expo
15. Best Membership Programme
![Gold Gold](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Gold-ico.jpeg)
Wheelock Living
Agency: KREW
![Silver Silver](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Silver-ico.jpeg)
Fresh Hong Kong
Revamped Loyalty Programme that Grew Retail in 2020
Agency: Pontac
![Silver Silver](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Silver-ico.jpeg)
Yahoo Hong Kong
Yahoo Membership Programme – Hong Kong Up Campaign
Agency: Above The Line
![Bronze Bronze](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Bronze-ico.jpeg)
MSIG
「MSIG HK」Mobile App
Agency: ESDlife
16. Best Omni-Channel Strategy
![Gold Gold](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Gold-ico.jpeg)
yuu Rewards Club
yuu Rewards Club Launch
Agency: M&C Saatchi Spencer Hong Kong
![Silver Silver](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Silver-ico.jpeg)
The Road to Platinum
Agencies: Ogilvy Hong Kong, UM Hong Kong
![Bronze Bronze](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Bronze-ico.jpeg)
MOKO
MOKO Mega Sales 2020
Agency: KREW
17. Best Partnership Loyalty Campaign
![Gold Gold](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Gold-ico.jpeg)
yuu Rewards Club
yuu Rewards Club Launch
Agency: M&C Saatchi Spencer Hong Kong
![Silver Silver](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Silver-ico.jpeg)
POP Gallery
POP Gallery – A New Retail Experience
![Bronze Bronze](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Bronze-ico.jpeg)
The Road to Platinum
Agencies: Ogilvy Hong Kong, UM Hong Kong
18. Best Social Media Strategy
![Gold Gold](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Gold-ico.jpeg)
The Road to Platinum
Agencies: Ogilvy Hong Kong, UM Hong Kong
![Silver Silver](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Silver-ico.jpeg)
Go, Goal! Liverpool! CNY Double Rewards Campaign
Agency: XGATE
![Silver Silver](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Silver-ico.jpeg)
Season Opening Campaign
![Bronze Bronze](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Bronze-ico.jpeg)
The 1st Computer Online Expo
19. Best Use of Apps
![Gold Gold](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Gold-ico.jpeg)
FWD MAX
FWD MAX 2.0 Revamp Campaign
Agencies: DDB Hong Kong, Kinetix Systems
![Silver Silver](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Silver-ico.jpeg)
yuu Rewards Club
yuu Rewards Club Launch
Agency: M&C Saatchi Spencer Hong Kong
![Bronze Bronze](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Bronze-ico.jpeg)
Alien Planet Christmas Party
Agency: HK Creates
20. Best Use of Contests/Promotions
![Gold Gold](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Gold-ico.jpeg)
Alien Planet Christmas PartyAgency: HK Creates
![Silver Silver](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Silver-ico.jpeg)
The 1st Computer Online Expo
![Bronze Bronze](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Bronze-ico.jpeg)
apm
apm All-in-One Online Portal “happybuymall.com” x Flash Sale @ KOL Live
21. Best Use of Corporate Social Responsibility
![Gold Gold](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Gold-ico.jpeg)
Watsons Water
Drops of Fun
Agency: ESDlife
![Silver Silver](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Silver-ico.jpeg)
Mental Wellness Partner of Hongkongers
![Bronze Bronze](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Bronze-ico.jpeg)
DBS
Portraits of Purpose
Agency: Metta Communications
22. Best Use of Experiential Marketing
![Gold Gold](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Gold-ico.jpeg)
Citygate Outlets
The Hunt Is On
Agency: Cymballe
![Silver Silver](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Silver-ico.jpeg)
DOLCE & GABBANA
D&G NEW RETAIL EXPERIENCE
Agency: XGATE
![Bronze Bronze](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Bronze-ico.jpeg)
POP Gallery
POP Gallery – A New Retail Experience
23. Best Use of Gamification
![Gold Gold](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Gold-ico.jpeg)
LingU Info Trip
Agency: CMRS Digital Solutions
![Silver Silver](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Silver-ico.jpeg)
Citygate Outlets
The Hunt Is On
Agency: Cymballe
![Bronze Bronze](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Bronze-ico.jpeg)
BCT Financial, Bank Consortium Trust Company
MPF Simulation Game
Agency: CruiSo Digital Solutions
24. Best Use of Influencers
![Gold Gold](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Gold-ico.jpeg)
Season Opening Campaign
![Silver Silver](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Silver-ico.jpeg)
apm
apm All-in-One Online Portal “happybuymall.com” x Flash Sale @ KOL Live
![Bronze Bronze](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Bronze-ico.jpeg)
The Road to Platinum
Agencies: Ogilvy Hong Kong, UM Hong Kong
25. Best Use of Integrated Marketing Strategy
![Gold Gold](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Gold-ico.jpeg)
yuu Rewards Club
yuu Rewards Club Launch
Agency: M&C Saatchi Spencer Hong Kong
![Silver Silver](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Silver-ico.jpeg)
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: PRIZM Group
![Bronze Bronze](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Bronze-ico.jpeg)
DBS
Portraits of Purpose
Agency: Metta Communications
26. Best Use of Rewards & Incentives
![Gold Gold](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Gold-ico.jpeg)
yuu Rewards Club
yuu Rewards Club Launch
Agency: M&C Saatchi Spencer Hong Kong
![Silver Silver](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Silver-ico.jpeg)
FWD MAX
FWD MAX 2.0 Revamp Campaign
Agencies: DDB Hong Kong, Kinetix Systems
![Silver Silver](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Silver-ico.jpeg)
Yahoo Hong Kong
Yahoo Membership Programme – Hong Kong Up Campaign
Agency: Above The Line
![Bronze Bronze](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Bronze-ico.jpeg)
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: PRIZM Group
27. Best Use of Smart Data Analytics
![Gold Gold](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Gold-ico.jpeg)
YSL BEAUTÉ
Intelligent B2C Automation & Activation
Agency: Pontac
![Silver Silver](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Silver-ico.jpeg)
The Road to Platinum
Agencies: Ogilvy Hong Kong, UM Hong Kong
![Bronze Bronze](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Bronze-ico.jpeg)
Wheelock Living
Agency: KREW
28. Best Use of Technology
![Gold Gold](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Gold-ico.jpeg)
LONGINES Hong Kong International Races 2020
![Silver Silver](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Silver-ico.jpeg)
YSL BEAUTÉ
Intelligent B2C Automation & Activation
Agency: Pontac
![Silver Silver](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Silver-ico.jpeg)
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: PRIZM Group
![Bronze Bronze](https://awards.marketing-interactive.com/loyalty-and-engagement-hk/wp-content/uploads/sites/28/2021/12/Bronze-ico.jpeg)
FWD MAX
FWD MAX Gamification Platform
Agencies: Cymballe, Kinetix Systems