2020 Winners

Best of Show – Brand

S+ REWARDS by Sino Malls

Best of Show – Agency

REPRISE

01. Best CRM Strategy

GOLD

Sino Malls
S+ REWARDS by Sino Malls
S+ REWARDS by Sino Malls – Turn Shopping into Playtime
Agency: REPRISE

SILVER

Hang Lung Properties
Hang Lung e-Privilege
Agency: INITSOC

BRONZE

Wyeth (Hong Kong) Holding Company
ILLUMA
ILLUMA 4 Let Your Talent Shine Affinity Experience
Agency: Pico International (HK)

02. Best CX/UX Strategy

GOLD

Sino Malls
S+ REWARDS by Sino Malls
S+ REWARDS by Sino Malls – Turn Shopping into Playtime
Agency: REPRISE

SILVER

FrieslandCampina Hong Kong
Friso
FRISO Baby expo interactive experience
Agency: PRIZM Group

BRONZE

Bossini Enterprises
bossini
New launch of bossini Plus app
Agencies: Green Tomato, Datatrade

03. Best Engagement Campaign – Mass Audience

GOLD

SOGO Hong Kong
SOGO Thankful Weeks 2019
Agency: KREW

SILVER

Circle K Convenience Stores (HK)
OK Stamp It – Public Transport Fare Subsidy Campaign
Agency: ESDlife

BRONZE

DBS Bank (Hong Kong)
DBS Sustainability Campaign 2019
Agency: PRIZM Group

04. Best Engagement Campaign – Targeted Audience

GOLD

Sino Malls
S+ REWARDS by Sino Malls
S+ REWARDS by Sino Malls – Turn Shopping into Playtime
Agency: REPRISE

SILVER

Citywalk
Citywalk x The Great Detective Sherlock Holmes
Agency: BBG Promotion

BRONZE

L’Oréal Group
YSL BEAUTÉ
I LOVE YSL POP-UP STORE
Agency: Pontac

05. Best Loyalty Campaign

GOLD

Sino Malls
S+ REWARDS by Sino Malls
S+ REWARDS by Sino Malls – Turn Shopping into Playtime
Agency: REPRISE

SILVER

Lee Gardens
Hysan mall
Hysan O2O CRM vending machine Program
Agency: PRIZM Group

BRONZE

adidas Hong Kong
YEEZY
adiCLUB YEEZY BOOST CAMPAIGN
Agency: XGATE

06. Best Loyalty Campaign – Launch/Re-branding

GOLD

Sun Hung Kai Real Estate Agency
The Point by SHKP
Grand Launch of The Point by SHKP Integrated Loyalty Program
Agency: Tribal Worldwide

SILVER

Bossini Enterprises
bossini
New launch of bossini Plus app
Agencies: Green Tomato, Datatrade

BRONZE

Sino Malls
S+ REWARDS by Sino Malls
S+ REWARDS by Sino Malls – Turn Shopping into Playtime
Agency: REPRISE

07. Best Loyalty Programme – Fashion & Beauty

GOLD

L’Oréal Group
Lancôme
Lancôme ExtraÔrdinary Day 2019
Agency: PRIZM Group

SILVER

Bossini Enterprises
bossini
New launch of bossini Plus app
Agencies: Green Tomato, Datatrade

BRONZE

adidas Hong Kong
YEEZY
adiCLUB YEEZY BOOST CAMPAIGN
Agency: XGATE

08. Best Loyalty Programme – Finance & Insurance

	GOLD MSIG Insurance (Hong Kong) MSIG Mobile App Agency: ESDlife
	SILVER DBS Bank (Hong Kong) DBS Sustainability Campaign 2019 Agency: PRIZM Group
	BRONZE American Express Hong Kong Lifestyle Re-defined Agency: UM Hong Kong
	BRONZE DBS Bank (Hong Kong) DBS Omni Event 2019 Agency: KREW

09. Best Loyalty Programme – Food & Beverage

GOLD

Jardine Restaurant Group
Pizza Hut Hong Kong
Pizza Hut CRM – driving customer centricity
Agency: PRIZM Group

SILVER

FrieslandCampina Hong Kong
Friso
Experience the Power of Natural Approach
Agency: XGATE

BRONZE

Starbucks Hong Kong
Gift in the air
Agency: EY Mtel

10. Best Loyalty Programme – Lifestyle & Entertainment

	GOLD A.S. Watson Group MoneyBack MoneyBack App Agency: EY Mtel
	SILVER Lee Gardens Hysan Mall Hysan O2O CRM vending machine Program Agency: PRIZM Group
	SILVER Ocean Park Corporation SmartFun Annual Pass
	BRONZE Melco Resorts & Entertainment Melco Club Melco Club App

11. Best Loyalty Programme – Retail

GOLD

Sun Hung Kai Real Estate Agency
The Point by SHKP
The Point by SHKP Integrated Loyalty Program
Agency: Tribal Worldwide

SILVER

Sino Malls
S+ REWARDS by Sino Malls
S+ REWARDS by Sino Malls – Turn Shopping into Playtime
Agency: REPRISE

BRONZE

Lee Gardens
Hysan Mall
Hysan O2O CRM vending machine Program
Agency: PRIZM Group

13. Best Membership Programme

GOLD

FrieslandCampina Hong Kong
Friso
Experience the Power of Natural Approach
Agency: XGATE

SILVER

Jardine Restaurant Group
Pizza Hut Hong Kong
Pizza Hut CRM – driving customer centricity
Agency: PRIZM Group

BRONZE

Sino Malls
S+ REWARDS by Sino Malls
S+ REWARDS by Sino Malls – Turn Shopping into Playtime
Agency: REPRISE

14. Best Omni-Channel Strategy

GOLD

Lee Gardens
Hysan Mall
Hysan O2O CRM vending machine Program
Agency: PRIZM Group

SILVER

Hysan Development Company
Lee Gardens
O2O Seamless Ecosphere in Lee Gardens Area
Agency: Guru Online

BRONZE

FrieslandCampina Hong Kong
Friso
WhatsApp Business Integrated with Chatbot
Agency: PRIZM Group

15. Best Partnership Loyalty Campaign

GOLD

A.S. Watson Group
MoneyBack
MoneyBack App
Agency: EY Mtel

SILVER

AXA Hong Kong and Macau
AXA
Prosperous year of Pig Reward Programme
Agency: XGATE

BRONZE

Shell Hong Kong
Shell
Shell Travel Well

16. Best Social Media Strategy

GOLD

Hang Lung Properties
Hang Lung e-Privilege
Agency: INITSOC

17. Best Use of Apps

GOLD

Sino Malls
S+ REWARDS by Sino Malls
S+ REWARDS by Sino Malls – Turn Shopping into Playtime
Agency: REPRISE

SILVER

Starbucks Hong Kong
Gift in the air
Agency: EY Mtel

BRONZE

Verizon Media
Yahoo Hong Kong
Yahoo Membership Programme
Agency: Above The Line Company

18. Best Use of Contests

GOLD

DBS Bank (Hong Kong)
DBS Omni Event 2019
Agency: KREW

19. Best Use of Corporate Social Responsibility

GOLD

Lee Tung Avenue Management Co., Citywalk Management Co.
GAIA, The Earth Exhibition
Agencies: Lee Tung Avenue Management Co., Citywalk Management Co.

SILVER

Lee Tung Avenue Management Company
Lee Tung Avenue
Prosperous and Auspicious Year of the Pig
Agencies: Alchemist China, Plastrons, E’s Concept Communication

BRONZE

Heep Hong Society
SEN Public Education Campaign “Together We Are Stronger”

20. Best Use of Gamification

GOLD

Birdie
Birdie Farm Game App
Birdie Farm, probably the first mobile data farming game in the entire world

SILVER

Lee Gardens
Hysan Mall
Hysan O2O CRM vending machine Program
Agency: PRIZM Group

BRONZE

Dairy Farm International
Wellcome
CNY Fortunes – Red Pocket Surprise
Agency: The Continuity Company

21. Best Use of Influencers

GOLD

SOGO Hong Kong
SOGO Thankful Weeks 2019
Agency: KREW

SILVER

Hutchison Telephone Company
3HK
3Supreme

23. Best Use of Rewards & Incentives

GOLD

Verizon Media
Yahoo Hong Kong
Yahoo Membership Programme
Agency: Above The Line Company

SILVER

Ocean Park Corporation
SmartFun Annual Pass

BRONZE

Circle K Convenience Stores (HK)
OK Stamp It – Public Transport Fare Subsidy Campaign
Agency: ESDlife

24. Best Use of Smart Data Analytics

GOLD

DBS Bank (Hong Kong)
DBS Omni Event 2019
Agency: KREW

SILVER

Jardine Restaurant Group
Pizza Hut Hong Kong
Pizza Hut CRM – driving customer centricity
Agency: PRIZM Group

BRONZE

FrieslandCampina Hong Kong
Friso
WhatsApp Business Integrated with Chatbot
Agency: PRIZM Group

25. Best Use of Technology

GOLD

Citywalk
Citywalk x TO-FU OYAKO Christmas Gift Planet
Agency: Dragon Creative Media

SILVER

Sun Hung Kai Real Estate Agency
apm
apm x WeChat Pay HK’s Digitalization: An Unmanned Shopping Odyssey

BRONZE

Hang Lung Properties
Hang Lung e-Privilege
Agency: INITSOC

26. Best Use of Experiential Marketing

	GOLD Lee Tung Avenue Management Co., Citywalk Management Co. GAIA, The Earth Exhibition Agencies: Lee Tung Avenue Management Co., Citywalk Management Co.
	SILVER Lee Tung Avenue Management Company Lee Tung Avenue Wings of Christmas Agencies: MakeItLoud Marketing, C3 Project Management
	BRONZE Citywalk Citywalk x TO-FU OYAKO Christmas Gift Planet Agency: Dragon Creative Media
	BRONZE Sino Malls S+ REWARDS by Sino Malls S+ REWARDS by Sino Malls – Turn Shopping into Playtime Agency: REPRISE