Beyond the point: Where storytelling meets loyalty

In an era of digital transformation, authentic human connection has become the ultimate currency. The most successful brands no longer just transact – they build relationships, forge emotional bonds, and create lasting narratives that resonate deeply with their audiences.

Now in its seventh year, The Loyalty & Engagement Awards continues to champion excellence in customer-centric innovation. This year, we turn our focus to the power of storytelling and emotional marketing – celebrating the strategies that don’t just capture attention, but wins hearts.

Our distinguished panel of judges – comprising senior marketers and loyalty experts – will bring their sharp eyes and decades of expertise to evaluate your groundbreaking work. They’re searching for those standout campaigns that not only capture attention, but deliver real results – the kind of brilliant strategies that reshape customer relationships and set new industry standards.

36

With over 36 categories designed to recognise excellence across the full spectrum of engagement and loyalty, you’ll find the perfect platform to showcase your most impactful and game-changing work. This is your opportunity to highlight how your brand has used the power of storytelling to create unforgettable customer experiences.

Discover the categories that align with your achievements and submit your entries today. Let’s celebrate the brands that are writing the future of customer engagement, one powerful story at a time.

What’s new in 2026?

Best
Cross-Regional Loyalty Campaign

Best
Premium Loyalty Programme

Best Loyalty Strategy
Sustainability

Best
Flash Loyalty Campaign

Best Loyalty Strategy
Health & Wellness

Best
Anniversary Marketing Strategy

Best Use of
Emotional Marketing

Best
Interactive Loyalty Campaign

Best Loyalty Strategy
Retail / eCommerce

Best
Cost-Effective Strategy

Why should you enter?

At MARKETING-INTERACTIVE, we craft our events to offer unparalleled opportunities for all participants to shine brightly. By submitting your entries, you open doors to a world of recognition and growth within the loyalty and engagement sphere. Here’s why participating is a step towards your well-deserved spotlight:

Garner industry-wide acclaim and boost your brand's reputation for your campaigns, teams and company

Showcase your best work, achievements and breakthroughs to our independent, senior brand-side judges and potential future clients

Receive extensive coverage across MARKETING-INTERACTIVE’s media platforms (web, newsletters, social media) pre and post event

Promote your award-winning campaigns to your followers and consumer base

Raise your profile to help attract new business

Remind the industry, current clients, and customers that you are still swinging with the best

Celebrate your business’ triumphs and milestones with your entire company and project teams

Boost team morale, motivation and reward outstanding work

Your hard work deserves recognition. Whether you’re a seasoned player or a rising star, your journey with us is a celebration of commitment and achievement.

Your entries will be judged fairly and objectively, irrespective of budget, scale or resource. Each entry will be judged within its own context and on its own merits giving an even playing field to large and small companies and campaigns alike.

Submit your entries by 13 February, 2026, and pave the way for your well-deserved moment in the spotlight!

Get started