#LoyaltyEngagementAwards
Gala Dinner: 25 April 2025 (Friday)
Venue: Kowloon Shangri-la (view map)
Dress Code: Chic & Charming: Tied with Bows & Ribbons
THE Loyalty Engagement Awards (NORTH ASIA) Key Dates
Unlocking the Potential of Customer-Focused Approaches
In today’s swiftly evolving business environment, cultivating a devoted customer following and nurturing strong relationships are indispensable for achieving success. The Loyalty & Engagement Awards provides an excellent opportunity for leading brands to showcase cutting-edge tactics, innovative strategies, share motivating success stories, and offer industry insights that propel businesses forward.
Now entering its sixth year, the awards stand as a beacon of distinction, acknowledging and lauding remarkable accomplishments in customer-centric approaches. We honour creativity, vision, and transformative strategies that have changed the landscape of customer relationships.
Our esteemed panel of independent experts, including senior marketers and customer loyalty veterans, will establish a benchmark for excellence in building lasting connections. Their discerning judgment ensures that only the most extraordinary accomplishments receive the recognition they merit.
33
This year, we have 33 categories available for entry, covering a wide range of engagement and loyalty programs. There are certainly categories that will align perfectly with your outstanding campaigns.
Explore the category details and pinpoint those that best fit your initiatives!
What’s new in 2025?
Best
Global Reach and Impact
Best
Personalisation Strategy
eCommerce
Best Use of
Content Marketing
Best
Customer Experience Strategy
Best
Customer Retention Strategy
Best
Mobile Marketing Strategy
Best Use of
Customer Insights/Data Analytics
Why should you enter?
At MARKETING-INTERACTIVE, we craft our events to offer unparalleled opportunities for all participants to shine brightly. By submitting your entries, you open doors to a world of recognition and growth within the loyalty and engagement sphere. Here’s why participating is a step towards your well-deserved spotlight:
Garner industry-wide acclaim and boost your brand's reputation for your campaigns, teams and company
Showcase your best work, achievements and breakthroughs to our independent, senior brand-side judges and potential future clients
Receive extensive coverage across MARKETING-INTERACTIVE’s media platforms (web, newsletters, social media) pre and post event
Promote your award-winning campaigns to your followers and consumer base
Raise your profile to help attract new business
Remind the industry, current clients, and customers that you are still swinging with the best
Celebrate your business’ triumphs and milestones with your entire company and project teams
Boost team morale, motivation and reward outstanding work
Your hard work deserves recognition. Whether you’re a seasoned player or a rising star, your journey with us is a celebration of commitment and achievement.
Submit your entries by February 5, 2025, and pave the way for your well-deserved moment in the spotlight!
JUDGING CRITERIA
Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):
Context
%
- Describe the problem or challenge the brand faced. What was the competitor landscape?
What was holding the brand back? - What were the goals your brand wanted to achieve by tackling the challenge?
- Who was your target audience in the context of this challenge?
- What strategy were you using before this (if any) and why was it not working?
Strategy
%
- Detail the plan devised to address your challenge.
- Elaborate on the key considerations for choosing this over other platforms.
- Elaborate on the strategy – timeline, budget, creative and media considerations, etc.
Activity
%
- How was the strategy executed and communicated to its audience?
- How did the delivery demonstrate best practice in planning and execution
- What was the rationale behind the chosen dissemination platform/s?
Response
%
- Please provide measurable metrics on the success of your programme in relation to the goals you wanted to achieve – for example, financial improvements/ customer satisfaction improvements/ engagement levels/ membership levels/ interaction and response levels.
- Provide clear statistics where possible.
Panel of judges
Our expert judging panel will be announced soon. Keep an eye on our page for all updates on the judging panel.
If you are interested in joining the judging panel, please contact Selina Kwok at +852 2695 6606 or selinak@lighthouse-media.com.
2025 Panel of judges
Terence So
Head of Marketing (HONG KONG & MACAO)
AirAsia
Samson Li
General Manager
American Eagle Outfitters
Mia Wong
General Manager, Customer Experience
BMW Concessionaires (HK)
Yvonne Leung
Director of Customer Transformation & Growth
Bupa
Ricardo Lo
Head of Cargo Marketing
Cathay Pacific Airways
Jack Tam
General Manager, CRM
Chinachem Group
Patrick Ng
Head of Marketing
City Super
Kim Tse
Assistant General Manager
Dah Chong Hong Holdings
Don Chan
Vice President, Product & Segment Marketing
DBS Hong Kong
Yozora Wong
Head of CRM (Global)
DFS Group
Shawn Lam
Brand Director
Dough Bros
Jessica Yeung
Assistant Vice President, F&B Marketing Partnership
Galaxy Entertainment Group
Alexia Chow
Director of Marketing
Hong Kong Ballet
Corinna Kwan
Head of Loyalty Programs and Partnership
Lalamove
Mabel Leung
Head of Marketing, Quick Service Restaurants and Catering Services
Maxim’s Caterers
Jeffery Liu
Marketing Director
Mentholatum (China) Pharmaceutical
Amanda Lee
Assistant General Manager Marketing & Communications
Nan Fung Development
Franklin Law
Marketing Director
Ocean Park Corporation
James Gannaban
Director of Marketing & Communications
Pirata Group
Renee Chan
Customer Experience and Marketing Director
Pizza Hut and PHD Hong Kong and Macau, Jardine Restaurant Group
Jacqueline Choi
Chief Officer, Group Marketing
Prudential plc
Dennis Wu
Director of Marketing
The Hong Kong Philharmonic Society
Elvis Yan
Chief Marketing Officer
United Asia Finance
Amy Yang
Vice President Marketing, APAC & IMEA
VistaJet
Holger Jakobs
Vice President Sales and Marketing
Wharf Hotels Management
SPONSORS AND PARTNERS
For bespoke sponsorship packages, please contact us at:
Highlights from previous years
Check out what went down at Loyalty & Engagement Awards from previous year and get ready for an even bigger party in 2025!
