2025 Judge's Profile

Shennon is a seasoned growth leader with a track record of shaping brand narratives and driving business impact across technology, consumer goods, and healthcare categories. She has led marketing and brand transformation at leading global companies, including HP, Johnson & Johnson, and Fonterra, delivering strategies that resonate with consumers and fuel business growth.

At HP, Shennon spearheaded innovative social and digital campaigns, strengthening brand relevance and expanding audience engagement. Her expertise spans brand and business strategy, digital marketing, and consumer insights, with a passion for leveraging marketing as a force to make a positive difference—both in the lives of consumers and in empowering the teams she works with.

As a judge for the Hashtag Asia Awards 2025, she brings her strategic lens to recognise breakthrough campaigns that push the boundaries of creativity, storytelling, and meaningful consumer connections.