2026 Winners

Overall Brand HashMaster

Unilever

Overall Agency HashMaster

Ogilvy Singapore

1. Best Integrated Social Media Campaign

GOLD

Klook Travel Technology
Campaign: The Best You
Agencies: The Secret Little Agency, Hexa-Communications

SILVER

Mandai Wildlife Group
Brand: Rainforest Wild ASIA
Campaign: Choose Your Wild
Agencies: TBWA Singapore, Spark Foundry Singapore, Tate Anzur, Moove Media

BRONZE

Watsons
Campaign: Watsons “New Healthy Life Aesthetics” Brand Proposition: “Enjoy the Beauty of Sweating”
Agency: Ma’nifesto

2. Best Multi-Platform Campaign

GOLD

Health Promotion Board
Campaign: Don’t Toy With Your Life
Agency: TBWA Singapore

SILVER

The Coca-Cola Company
Brand: Sprite
Campaign: Sprite Summer 2025
Agency: Ogilvy for Studio X

BRONZE

AIA Singapore
Campaign: Rethink Healthy with HYROX and AIA Ultimate FitnessFest

3. Best Real Time Response / Newsjacking

GOLD

Watsons
Campaign: Watsons Customized Services Campaign: Face It Beautifully
Agency: YOYA Digital

SILVER

Unilever Philippines
Brand: Vaseline
Campaign: Vaseline Philippines – Auntie’s Lotion
Agency: Hepmil Philippines

BRONZE

Wen Ken Marketing
Brand: Three Legs Cooling Water
Campaign: Cooling Off Day
Agency: Distilleri

4. Best Social Amplification Campaign

GOLD

First Pride
Campaign: Moment Istimewa Bersama First Pride
Agency: VX

SILVER

Sentosa Development Corporation
Campaign: Disconnect, to Reconnect: Sentosa Sunset Watch Party
Agencies: Starcom Singapore, GOVT VCCP

BRONZE

Cityplaza Hong Kong
Campaign: Cityplaza x NBA “LIVE THE GAME!”
Agencies: Neo-net, Boxing Promotions, Fevaworks

5. Best Social Brand Launch / Relaunch

GOLD

Unilever
Brand: Vaseline
Campaign: Vaseline Verified
Agency: Ogilvy Singapore

SILVER

Sentosa Development Corporation
Campaign: Beyond a Re-Launch: Sensoryscape Awakens
Agencies: Starcom Singapore, GOVT VCCP

BRONZE

DBS Bank
Campaign: Banking On Social For Future Generations
Agency: HEPMIL Singapore

6. Best Social Commerce Campaign

GOLD

Telekom Malaysia
Brand: Unifi TV
Campaign: Wedding Crashers
Agency: GrowthOps Asia

SILVER

Unilever
Brand: Vaseline
Campaign: Vaseline Verified
Agency: Ogilvy Singapore

BRONZE

DBS SME Banking
Campaign: DBS 60 Hours Live SME Livestream Campaign
Agency: Boom Media

7. Best Social Media Advertising Campaign

GOLD

Cathay Pacific
Campaign: Hong Kong: The Most Fun per Square Kilometer
Agencies: Leo Singapore, Starcom Singapore

SILVER

Spotify
Campaign: Spotify TH Brand Campaign
Agencies: Juice Singapore, TBWA Thailand

BRONZE

Kalbe Consumer Health
Brand: Sakatonik Activ
Campaign: From Obligation to Ritual: Sakatonik-Activ Made Iron a Daily Habit with AI-Precision
Agencies: dentsu – Dwisapta, Silverpush

8. Best Social Media Analytics and Insights

	GOLD Minor Hotels Campaign: Now All In One Place : A Data-Engineered Brand Launch Agency: eMarketingEye
	SILVER MASTERCARD Campaign: Mastercard Safety & Security: Data-Informed Transaction Confidence Agency: Mastercard Services
	BRONZE Marshall Cavendish Education Campaign: The Joy of Learning
	BRONZE United Overseas Bank (UOB) Campaign: It’s You Time Agency: Accenture Song

9. Best Social Media Campaign for a Specific Audience

GOLD

Abaavo Group
Brand: Wingstop
Campaign: The Hot Honey Rub Hacker
Agency: The Ad Makers

SILVER

Grab Teknologi Indonesia
Brand: Grab
Campaign: #MelajuDenganSyantiek
Agency: Lèngua

BRONZE

ABC President Indonesia
Brand: Nu Tea
Campaign: Nu2ristik
Agency: Lèngua

10. Best Social Media Campaign: Facebook

GOLD

PK Agro-Industrial Products
Brand: CPF Malaysia
Campaign: CP RTE Re-Launch | Rasa Muhibbah, Rasa Malaysia
Agency: Tigerwolves Marketing

SILVER

Singapore Kindness Movement
Campaign: Maju-Lah!

BRONZE

CapitaLand Investment (Workspace Marketing)
Brand: Geneo
Campaign: Geneo Retail Plaza Campaign

11. Best Social Media Campaign: Instagram

GOLD

Abaavo Group
Brand: Wingstop
Campaign: The Hot Honey Rub Hacker
Agency: The Ad Makers

SILVER

Watsons
Campaign: Glam-Mas Gift Quest

BRONZE

MSD
Campaign: Prevention is a Green Flag
Agency: MBCS an Omnicom Media Company

12. Best Social Media Campaign: TikTok / Douyin

GOLD

Cathay Pacific
Campaign: Hong Kong: The Most Fun per Square Kilometer
Agencies: Leo Singapore, Starcom Singapore

SILVER

Kaspersky
Campaign: Safeguarding Digital Lives Beyond Anti-Virus in Vietnam and Indonesia
Agency: KPI Media

BRONZE

United Overseas Bank (UOB)
Campaign: It’s You Time
Agency: Accenture Song

13. Best Social Media Campaign: YouTube

GOLD

Sido Muncul
Brand: Sido Muncul Susu Jahe
Campaign: Mendekatkan Kehangatan (Tr: Closer Through Warmth)
Agency: Volare Advertising Network – Futurama

SILVER

Klook Travel Technology
Campaign: The Best You
Agencies: The Secret Little Agency, Hexa-Communications

BRONZE

Beiersdorf
Brand: Hansaplast
Campaign: “Heal in Style: The New Generation Plaster – Hansaplast Second Skin Protection.”
Agency: OMD Indonesia

14. Best Social Media Community Management

GOLD

Klook Travel Technology
Campaign: The Best You
Agencies: The Secret Little Agency, Hexa-Communications

SILVER

Watsons
Campaign: Watsons Community

BRONZE

Kalbe Nutritionals
Brand: Fitbar
Campaign: Fitbar Athlete
Agency: Lèngua

15. Best Social Media Education or Awareness Campaign

GOLD

Health Promotion Board
Campaign: Don’t Toy With Your Life
Agency: TBWA Singapore

SILVER

DANA
Campaign: Posko Bantuan Keliling (Mobile Help Center)

BRONZE

Grab Teknologi Indonesia
Brand: Grab
Campaign: #MelajuDenganSyantiek
Agency: Lèngua

16. Best Social Media Engagement Strategy

GOLD

Hong Kong Tourism Board
Campaign: Chinese New Year Music Video with the Kuans

SILVER

McDonald’s Singapore
Campaign: We’re in a Pickle
Agency: Distilleri

BRONZE

Cityplaza Hong Kong
Campaign: Cityplaza x Coca-Cola ‘LIVE HAPPY Cheers!’
Agencies: Button Creations, DDPR, Hardchi Creative

17. Best Social Media Innovation

GOLD

Standard Chartered Bank (Hong Kong)
Campaign: SC Invest – Time for What Truly Matters
Agencies: dentsu Hong Kong, Leo Hong Kong, MSL, Accenture Song

SILVER

ABC President Indonesia
Brand: Nu Tea
Campaign: Nu2ristik
Agency: Lèngua

BRONZE

Watsons
Brand: GNC, only at Watsons
Campaign: Elevate the way you live, work and play
Agency: Tilt

18. Best Social Media Loyalty Programme

	GOLD Beiersdorf Indonesia Brand: Nivea Campaign: NIVEA MEN X Real Madrid Agency: Indonesia Creator Economy (ICE)
	SILVER Ascott Brand: Ascott Star Rewards Campaign: Ascott Star Rewards: From Funnel to Loyalty Loop Agency: eMarketingEye
	SILVER Watsons Campaign: Watsons Club Biggest Members Rewards Agency: Accenture Malaysia
	BRONZE Ascott Brand: Ascott Star Rewards Campaign: Ascott Star Rewards Social Campaign Agency: AdTech Innovation

19. Best Social Media Partnerships: Art, Culture, Brand, or Entertainment

GOLD

Cityplaza Hong Kong
Campaign: Cityplaza x Coca-Cola ‘LIVE HAPPY Cheers!’
Agencies: Button Creations, DDPR, Hardchi Creative

SILVER

Watsons
Campaign: Watsons Annual IP Matrix O+O Marketing
Agency: Shanghai Jinwei Culture Media（入未传媒）

BRONZE

The Coca-Cola Company
Brand: Coca-Cola
Campaign: Coke Studio ASP 2025
Agency: Ogilvy for Studio X

20. Best Social Media Partnerships: Celebrities

GOLD

Mondelez
Brand: Cadbury
Campaign: Fall in Love with Chocolate Like Never Before
Agency: Ogilvy Singapore

SILVER

Galderma Philippines
Brand: Cetaphil
Campaign: Cetaphil SkinLabs
Agencies: TREYNA MARC, CUE Philippines, B2B Entertainment, dentsu X Philippines, AIRRLabs

BRONZE

Watsons
Campaign: LingOrm – Friends of Watsons

21. Best Social Media Partnerships: Influencers

GOLD

Unilever
Brand: Vaseline
Campaign: Vaseline Verified
Agency: Ogilvy Singapore

SILVER

Cathay Pacific
Campaign: Hong Kong: The Most Fun per Square Kilometer
Agencies: Leo Singapore, Starcom Singapore

BRONZE

Hong Kong Tourism Board
Campaign: Chinese New Year Music Video with the Kuan

22. Best Social Media Use of Emerging Technologies

GOLD

Danone SN Indonesia
Brand: Bebeclub
Campaign: Bebeclub AI Poop Tracker: Baby’s Gut Decoded
Agency: Volare Advertising Network – Eyden

SILVER

Senoko Energy
Campaign: New Home, New Vibes 3.0
Agencies: AiChat, ABrandADay

BRONZE

Cathay Pacific
Campaign: Tripment
Agencies: Leo Singapore, Starcom Singapore

23. Best Use of Account Based Marketing

GOLD

Liv Golf
Campaign: LIV Golf Hong Kong 2025 – “From Tee-Off to Take-Off”
Agency: Havas Hong Kong

SILVER

Prime Residencies
Campaign: Prime 365: Always-On. Always Ahead
Agency: eMarketingEye

BRONZE

Bakeomaniac
Campaign: Designing a Cross-Platform Recipe Ecosystem for Busy Southeast Asian Home Bakers

24. Best Use of AI

	GOLD Danone SN Indonesia Brand: Bebeclub Campaign: Bebeclub AI Poop Tracker: Baby’s Gut Decoded Agency: Volare Advertising Network – Eyden
	SILVER Senoko Energy Campaign: New Home, New Vibes 3.0 Agencies: AiChat, ABrandADay
	BRONZE Bosch Home Appliances (Singapore) Campaign: Smarter Living, Everyday Care. Care #LikeABosch Agency: ADA Data AI Solutions
	BRONZE PK Agro-Industrial Products Brand: CPF Malaysia Campaign: CP RTE Re-Launch \| Rasa Muhibbah, Rasa Malaysia Agency: Tigerwolves Marketing

25. Best Use of Cause Marketing in a Social Media Campaign

	GOLD Geneco Campaign: Star Light, Star Bright
	SILVER Geneco Campaign: ForestOfProsperity
	BRONZE Geneco Campaign: Lost To Be Found
	BRONZE Wings Group – Sayap Mas Utama Brand: Hers Protex Campaign: Hers for Her Agency: Lèngua

26. Best Use of Gamification

GOLD

Cityplaza Hong Kong
Campaign: Cityplaza x NBA “LIVE THE GAME!”
Agencies: Neo-net, Boxing Promotions, Fevaworks

SILVER

Watsons
Campaign: Glam-Mas Gift Quest

BRONZE

Jollibee Foods Corporation
Brand: Jollibee Philippines
Campaign: Joy Run
Agencies: NuWorks Interactive Labs, Propel, Hepmil, StratWorks, mHive, Widescope, and Frost Design

27. Best Use of Interactive Elements in a Social Media Campaign

GOLD

Cathay Pacific
Campaign: Tripment
Agencies: Leo Singapore, Starcom Singapore

SILVER

Standard Chartered Bank (Hong Kong)
Campaign: SC Invest – Time for What Truly Matters

BRONZE

Wings Group – Sayap Mas Utama
Brand: Hers Protex
Campaign: Hers for Her
Agency: Lèngua

28. Best Use of Live Streaming

GOLD

Cityplaza Hong Kong
Campaign: Cityplaza x NBA “LIVE THE GAME!”
Agencies: Neo-net, Boxing Promotions, Fevaworks

SILVER

Dr. Mark Leong
Campaign: Dr. Mark Leong CEO On Air TikTok LIVE Campaign

BRONZE

Telechoice International
Brand: HONOR Singapore
Campaign: HONOR X9d Always On Live Launch
Agency: Boom Media

29. Best Use of Long-Form Video for a Campaign

	GOLD Singapore Kindness Movement Campaign: Multiculturalism Mosaics – Candy Cane
	SILVER Singtel Campaign: Singapore Dreamin’ Agency: SPH Content Lab
	BRONZE Pengurusan Air Selangor Brand: Air Selangor Campaign: Air Selangor 2025 Festive Videos – Bahagia
	BRONZE The Coca-Cola Company Brand: Coca-Cola Campaign: Coke Studio ASP 2025 Agency: Ogilvy for Studio X

30. Best Use of Short-Form Video for a Campaign

GOLD

Health Promotion Board
Campaign: Don’t Toy With Your Life
Agency: TBWA Singapore

SILVER

Unilever Indonesia
Brand: Vixal
Campaign: Vixal #PanggilanAlam
Agencies: Indonesia Creator Economy (ICE), Mullenlowe

BRONZE

Geneco
Campaign: Lost To Be Found

31. Best Use of Social Media for a Campaign

GOLD

Grab Philippines
Brand: Grab
Campaign: Ride to Vote
Agencies: NuWorks Interactive Labs, Bridges PR, In Circle, Universalis Consulting

SILVER

Unilever
Brand: Vaseline
Campaign: Vaseline Verified
Agency: Ogilvy Singapore

BRONZE

Watsons
Campaign: Hair Campaign 2025: Flip it, Flaunt It
Agency: GOBOCreatives

32. Best Use of Social Media Platforms

	GOLD Bakeomaniac Campaign: Designing a Cross-Platform Recipe Ecosystem for Busy Southeast Asian Home Bakers
	SILVER Geneco Campaign: #ForestOfProsperity
	BRONZE Alibaba Campaign: “Everything All At Once” – From Legacy Ecommerce to Global AI Powerhouse Agency: Havas Hong Kong
	BRONZE Malaysia Airports Holdings Brand: Malaysia Airports Campaign: Licence To Win 2025 Agency: TEAM LEWIS

33. Best Use of Storytelling in a Social Media Campaign

GOLD

Abaavo Group
Brand: Wingstop
Campaign: The Hot Honey Rub Hacker
Agency: The Ad Makers

SILVER

Singapore Airlines
Campaign: Flavours Of The World
Agency: TBWA Singapore

BRONZE

Geneco
Campaign: Star Light, Star Bright

34. Best Use of Tribal Marketing

GOLD

Unilever
Brand: Vaseline
Campaign: Vaseline Verified
Agency: Ogilvy Singapore

SILVER

Beiersdorf Indonesia
Brand: Nivea
Campaign: NIVEA MEN X Real Madrid
Agency: Indonesia Creator Economy (ICE)

BRONZE

Watsons
Campaign: Watsons Community

35. Best User-Generated Content Campaign

GOLD

Abaavo Group
Brand: Wingstop
Campaign: The Hot Honey Rub Hacker
Agency: The Ad Makers

SILVER

PK Agro-Industrial Products
Brand: CPF Malaysia
Campaign: CP RTE Re-Launch | Rasa Muhibbah, Rasa Malaysia
Agency: Tigerwolves Marketing

BRONZE

Kalbe Nutritionals
Brand: Fitbar
Campaign: Fitbar Athlete
Agency: Lèngua

36. Best Viral Social Media Campaign

GOLD

Hong Kong Tourism Board
Campaign: Chinese New Year Music Video with the Kuans

SILVER

YouTrip Singapore
Campaign: YouTrip 7th Birthday Marketing Stunt

BRONZE

Grab Teknologi Indonesia
Brand: Grab
Campaign: #MelajuDenganSyantiek
Agency: Lèngua

37. Best Campaign by a Nano Influencer

GOLD

Changi Airport Group
Campaign: Europe: Through Local Lenses
Agency: Ogilvy Singapore

SILVER

Tanoto Foundation
Campaign: #SeruBarengGuru : Teachers as Influencers

BRONZE

Watsons
Campaign: The Nano Effect

38. Best Campaign by a Micro Influencer

	GOLD CelcomDigi Influencer: Creator Collective Campaign: Dari Mata Kita (Through our Eyes)
	SILVER Burger King Influencer: Raco Ruiz Campaign: The Big 4 Students Try The Whopper Agency: NYMA Talent Management
	SILVER Certis Influencer: Yi Ting Campaign: What’s in my box? by Certis SDB Agencies: Splash Productions, Hepmil Media Group
	BRONZE Merchantrade Asia Influencer: Dharshamini Kesavan Campaign: Merchantrade Asia Cashback Promotion

39. Best Campaign by a Macro Influencer

GOLD

Dr. Mark Leong
Influencer: Dr. Mark Leong
Campaign: Dr. Mark Leong CEO On Air TikTok LIVE Campaign

SILVER

Mynt
Influencer: G22
Brand: GCash
Campaign: GCash Birthday
Agencies: CREO, Cornerstone Entertainment

BRONZE

CapitaStar
Influencer: Daniel Ang
Campaign: CapitaStar Christmas
Agency: Yatta Workshop, iamdanielang

40. Best Campaign by a Mega Influencer

GOLD

Telekom Malaysia
Influencer: Creator Collective
Brand: Unifi TV
Campaign: Wedding Crashers
Agency: GrowthOps Asia

SILVER

MSD
Influencer: Jade Rasif
Campaign: Prevention is a Green Flag
Agency: MBCS an Omnicom Media Company

BRONZE

ByteDance
Influencer: Willie Salim
Brand: TikTok Shop by Tokopedia
Campaign: TikTok Shop by Tokopedia LIVE Host Branding
Agency: Indonesia Creator Economy (ICE)