2026 Finalists
1. Best Integrated Social Media Campaign
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Cityplaza Hong Kong Campaign: Cityplaza x NBA “LIVE THE GAME!” Agencies: Neo-net, Boxing Promotions, Fevaworks |
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Enesis Group Brand: Vegeta Herbal Campaign: Poop Culture Agency: IDN Creative |
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Geneco Campaign: Lost To Be Found |
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Geneco Campaign: #ForestOfProsperity |
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Klook Travel Technology Campaign: The Best You Agencies: The Secret Little Agency, Hexa-Communications |
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Mandai Wildlife Group Brand: Rainforest Wild ASIA Campaign: Choose Your Wild Agencies: TBWA Singapore, Spark Foundry Singapore, Tate Anzur, Moove Media |
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Mondelez Brand: Cadbury Campaign: Fall in Love with Chocolate Like Never Before Agency: Ogilvy Singapore |
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Scoot Campaign: Scoot With Heart Agency: TSL Media Group |
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The Coca-Cola Company Brand: Coca-Cola Campaign: Share A Coke 2025 Agency: Ogilvy for Studio X |
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Watsons Campaign: Watsons “New Healthy Life Aesthetics” Brand Proposition: “Enjoy the Beauty of Sweating” Agency: Ma’nifesto |
2. Best Multi-Platform Campaign
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AIA Singapore Campaign: Rethink Healthy with HYROX and AIA Ultimate FitnessFest |
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Beiersdorf Brand: Hansaplast Campaign: “Heal in Style: The New Generation Plaster – Hansaplast Second Skin Protection.” Agency: OMD Indonesia |
| Building and Construction Authority Campaign: Building Singapore Agency: SPH Content Lab |
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Health Promotion Board Campaign: Don’t Toy With Your Life Agency: TBWA Singapore |
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Mandai Wildlife Group Brand: Rainforest Wild ASIA Campaign: Choose Your Wild Agencies: TBWA Singapore, Spark Foundry Singapore, Tate Anzur, Moove Media |
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Mastercard Services Brand: Mastercard Campaign: Mastercard Safety & Security: Advancing Digital Payments Security Across Platforms |
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Standard Chartered Bank (Hong Kong) Campaign: SC Invest – Time for What Truly Matters Agencies: Dentsu Hong Kong, Leo Hong Kong, MSL, Accenture Song |
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The Coca-Cola Company Brand: Sprite Campaign: Sprite Summer 2025 Agency: Ogilvy for Studio X |
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Watsons Campaign: Watsons member campaign – biggest rewards in Malaysia Agency: Accenture Malaysia |
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Watsons Campaign: BeYouti-ful Beauty Fest 2025 |
3. Best Real Time Response / Newsjacking
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AIA Insurance Sri Lanka Campaign: AIA Divimagata Piyapath – Rethink Healthy Train |
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Unilever Philippines Brand: Vaseline Campaign: Vaseline Philippines – Auntie’s Lotion Agency: Hepmil Philippines |
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Watsons Campaign: Watsons Customized Services Campaign: Face It Beautifully Agency: YOYA Digital |
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Watsons Campaign: How Watsons win by “Thread”-ed Into Conversation |
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Wen Ken Marketing Brand: Three Legs Cooling Water Campaign: Cooling Off Day Agency: Distilleri |
4. Best Social Amplification Campaign
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Cityplaza Hong Kong Campaign: Cityplaza x NBA “LIVE THE GAME!” Agencies: Neo-net, Boxing Promotions, Fevaworks |
| First Pride Campaign: Moment Istimewa Bersama First Pride Agency: VX |
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Geneco Campaign: Star Light, Star Bright |
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Geneco Campaign: #ForestOfProsperity |
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Macao Government Tourism Office Campaign: CreatorWeek Macao 2025 Agencies: AdBeyond Group (Macau), Branded |
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Sentosa Development Corporation Campaign: Disconnect, to Reconnect: Sentosa Sunset Watch Party Agencies: Starcom Singapore, GOVT VCCP |
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Sentosa Development Corporation Campaign: K-waving the Shores of Sentosa Agencies: Starcom Singapore, Viu |
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Singapore Kindness Movement Campaign: Be Greater – PSAs |
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The Coca-Cola Company Brand: Sprite Campaign: Sprite Summer 2025 Agency: Ogilvy for Studio X |
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Watsons Campaign: Watsons Bugis Reopens |
5. Best Social Brand Launch / Relaunch
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Beiersdorf Brand: Hansaplast Campaign: Heal in Style: The New Generation Plaster – Hansaplast Second Skin Protection Agency: OMD Indonesia |
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DBS Bank Campaign: Banking On Social For Future Generations Agency: HEPMIL Singapore |
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Galderma Philippines Brand: Cetaphil Campaign: Cetaphil Salicylic Acid Launch Agencies: TREYNA MARC, CUE Philippines, B2B Entertainment, dentsu X Philippines, AIRRLabs |
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MATARAM PAINT Brand: COLOR Campaign: #COLORhematcakep Urban Buzz Doubling Sales for New Specialist Paint Launch Agency: SIDIK |
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Sentosa Development Corporation Campaign: Beyond a Re-Launch: Sensoryscape Awakens Agencies: Starcom Singapore, GOVT VCCP |
| Skyline Luge Kuala Lumpur Campaign: #JOMTRYHYFLY – A New Height of Adventure at Skyline Luge Kuala Lumpur Agency: VX |
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Tasman Holiday Parks Campaign: Tasman – Turn up the real Agency: eMarketingEye |
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The Coca-Cola Company Brand: Coca-Cola Campaign: Share A Coke 2025 Agency: Ogilvy for Studio X |
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Unilever Brand: Vaseline Campaign: Vaseline Verified Agency: Ogilvy Singapore |
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Watsons Campaign: NAC Flagship Store Reopening |
6. Best Social Commerce Campaign
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Cathay Pacific Campaign: Hong Kong: The Most Fun per Square Kilometer Agencies: Leo Singapore, Starcom Singapore |
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DBS SME Banking Campaign: DBS 60 Hours Live SME Livestream Campaign Agency: Boom Media |
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Health and Happiness (H&H) Singapore Brand: Swisse Campaign: Swisse Gummies TikTok Campaign |
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Senoko Energy Campaign: New Home, New Vibes 3.0 Agencies: AiChat, ABrandADay |
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Telechoice International Brand: HONOR Singapore Campaign: HONOR X9d Always On Live Launch Agency: Boom Media |
| Telekom Malaysia Brand: Unifi TV Campaign: Wedding Crashers Agency: GrowthOps Asia |
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Unilever Brand: Vaseline Campaign: Vaseline Verified Agency: Ogilvy Singapore |
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Watsons Campaign: WATSONS PLAYLIST: ALL THE FEELS CONCERT Agency: PraXis Experiential Advertising |
7. Best Social Media Advertising Campaign
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CapitaLand Investment (Workspace Marketing) Brand: Geneo Campaign: Geneo Retail Plaza Campaign |
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Cathay Pacific Campaign: Hong Kong: The Most Fun per Square Kilometer Agencies: Leo Singapore, Starcom Singapore |
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Citibank Singapore, Mastercard Asia/Pacific Brand: Citi Mastercard Campaign: Citi Mastercard Amplify SG Media Campaign Agency: Spark Foundry |
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Kalbe Consumer Health Brand: Sakatonik Activ Campaign: From Obligation to Ritual: Sakatonik-Activ Made Iron a Daily Habit with AI-Precision Agencies: Dentsu – Dwisapta, Silverpush |
| Prime Residence Group Brand: Prime Lands Residencies Campaign: Prime 365: Always-On. Always Ahead Agency: eMarketingEye |
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Spotify Campaign: Spotify TH Brand Campaign Agencies: Juice Singapore, TBWA Thailand |
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Spotify Campaign: Spotify PH Brand Campaign 2025 Agencies: TBWA Singapore and Philippines |
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United Overseas Bank (UOB) Campaign: It’s You Time Agency: Accenture Song |
8. Best Social Media Analytics and Insights
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Marshall Cavendish Education Campaign: The Joy of Learning |
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MASTERCARD Campaign: Mastercard Safety & Security: Data-Informed Transaction Confidence Agency: Mastercard Services |
| Minor Hotels Campaign: Now All In One Place : A Data-Engineered Brand Launch Agency: eMarketingEye |
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United Overseas Bank (UOB) Campaign: It’s You Time Agency: Accenture Song |
9. Best Social Media Campaign for a Specific Audience
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Abaavo Group Brand: Wingstop Campaign: The Hot Honey Rub Hacker Agency: The Ad Makers |
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ABC President Indonesia Brand: Nu Tea Campaign: Nu2ristik Agency: Lèngua |
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Cathay Pacific Campaign: Tripment Agencies: Leo Singapore, Starcom Singapore |
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Cinnamon Hotel Management Brand: Cinnamon Sri Lanka Resorts Campaign: Come to Home to Cinnamon Agency: eMarketingEye |
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Cityplaza Hong Kong Campaign: Cityplaza x NBA “LIVE THE GAME!” Agencies: Neo-net, Boxing Promotions, Fevaworks |
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Grab Teknologi Indonesia Brand: Grab Campaign: #MelajuDenganSyantiek Agency: Lèngua |
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Kaspersky Campaign: Safeguarding Digital Lives Beyond Anti-Virus in Vietnam and Indonesia Agency: KPI Media |
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Mandai Wildlife Group Brand: Rainforest Wild ASIA Campaign: Choose Your Wild Agencies: TBWA Singapore, Spark Foundry Singapore, Tate Anzur, Moove Media |
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Mondelez Brand: Cadbury Campaign: Fall in Love with Chocolate Like Never Before Agency: Ogilvy Singapore |
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Sentosa Development Corporation Campaign: K-waving the Shores of Sentosa Agencies: Starcom Singapore, Viu |
10. Best Social Media Campaign: Facebook
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Amber Beila Campaign: Amber Beila: Within |
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CapitaLand Investment (Workspace Marketing) Brand: Geneo Campaign: Geneo Retail Plaza Campaign |
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PK Agro-Industrial Products Brand: CPF Malaysia Campaign: CP RTE Re-Launch | Rasa Muhibbah, Rasa Malaysia Agency: Tigerwolves Marketing |
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Singapore Kindness Movement Campaign: Maju-Lah! |
11. Best Social Media Campaign: Instagram
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Abaavo Group Brand: Wingstop Campaign: The Hot Honey Rub Hacker Agency: The Ad Makers |
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Deliveroo Campaign: No Need To Think Agency: MBCS an Omnicom Media Company |
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Harman International Asia Pacific Brand: JBL Campaign: JBL Be Open-Minded Campaign |
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LEGO® Indonesia Brand: LEGO® Campaign: LEGO® Play Champion Competition Indonesia 2025 Agency: IDN Creative |
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MSD Campaign: Prevention is a Green Flag Agency: MBCS an Omnicom Media Company |
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Roborock Campaign: Roborock Instagram Campaign 2025 Agency: AdTech Innovation |
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Watsons Campaign: Glam Mas Gift Quest |
12. Best Social Media Campaign: TikTok / Douyin
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Cathay Pacific Campaign: Hong Kong: The Most Fun per Square Kilometer Agencies: Leo Singapore, Starcom Singapore |
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DBS SME Banking Campaign: DBS 60 Hours Live SME Livestream Campaign Agency: Boom Media |
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Kaspersky Campaign: Safeguarding Digital Lives Beyond Anti-Virus in Vietnam and Indonesia Agency: KPI Media |
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MSD Campaign: Prevention is a Green Flag Agency: MBCS an Omnicom Media Company |
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United Overseas Bank (UOB) Campaign: It’s You Time Agency: Accenture Song |
13. Best Social Media Campaign: YouTube
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Beiersdorf Brand: Hansaplast Campaign: “Heal in Style: The New Generation Plaster – Hansaplast Second Skin Protection.” Agency: OMD Indonesia |
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Klook Travel Technology Campaign: The Best You Agencies: The Secret Little Agency, Hexa-Communications |
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Sido Muncul Brand: Sido Muncul Susu Jahe Campaign: Mendekatkan Kehangatan (Tr: Closer Through Warmth) Agency: Volare Advertising Network – Futurama |
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Watsons Campaign: Watsons #HappyBeautifulYear Took Over Youtube Agency: Accenture Malaysia |
14. Best Social Media Community Management
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Beiersdorf Indonesia Brand: Nivea Campaign: NIVEA MEN X Real Madrid Agency: Indonesia Creator Economy (ICE) |
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Hong Kong Police Force Brands: Traffic Branch Headquarters, Support Wing Campaign: Traffic Penalty Ticket Digitalisation and eTraffic Ticket Plaflorm |
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Kalbe Nutritionals Brand: Fitbar Campaign: Fitbar Athlete Agency: Lèngua |
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Klook Travel Technology Campaign: The Best You Agencies: The Secret Little Agency, Hexa-Communications |
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Watsons Campaign: Watsons Community |
15. Best Social Media Education or Awareness Campaign
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Central Provident Fund Board Campaign: Adopt a Financial Habbit with CPF Agency: Wild Advertising & Marketing |
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DANA Campaign: Posko Bantuan Keliling (Mobile Help Center) |
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Grab Philippines Brand: Grab Campaign: Ride to Vote Agencies: NuWorks Interactive Labs, Bridges PR, In Circle, Universalis Consulting |
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Grab Teknologi Indonesia Brand: Grab Campaign: #MelajuDenganSyantiek Agency: Lèngua |
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Health Promotion Board Campaign: Don’t Toy With Your Life Agency: TBWA Singapore |
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Kalbe Nutritionals Brand: Morinaga Soya Campaign: #SoYakinBisa Agency: Lèngua |
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National Environment Agency Campaign: Meet Death Like An Old Friend Agency: Starcom Singapore |
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Standard Chartered Bank (Hong Kong) Campaign: Anti-Fraud Campaign 2025 Agency: Secret Tour (HK), Dentsu |
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Watsons Campaign: #AnongTypeKo? Diabetes Campaign Agency: GOBOCreatives |
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Wings Group – Sayap Mas Utama Brand: Hers Protex Campaign: Hers for Her Agency: Lèngua |
16. Best Social Media Engagement Strategy
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Abaavo Group Brand: Wingstop Campaign: The Hot Honey Rub Hacker Agency: The Ad Makers |
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Cityplaza Hong Kong Campaign: Cityplaza x Coca-cola ‘LIVE HAPPY Cheers!’ Agencies: Button Creations, DDPR, Hardchi Creative |
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Geneco Campaign: #ForestOfProsperity |
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Geneco Campaign: Lost To Be Found |
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Geneco Campaign: Star Light, Star Bright |
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Hong Kong Tourism Board Campaign: Chinese New Year Music Video with the Kuans |
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McDonald’s Singapore |
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National Environment Agency Campaign: Meet Death Like An Old Friend Agency: Starcom Singapore |
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PK Agro-Industrial Products Brand: CPF Malaysia Campaign: CP RTE Re-Launch | Rasa Muhibbah, Rasa Malaysia Agency: Tigerwolves Marketing |
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Singtel Telecommunications Brand: Singtel Campaign: Singtel: Hello SG60 Social Strategy Agencies: Leo Singapore, Publicis Chemistry |
17. Best Social Media Innovation
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ABC President Indonesia Brand: Nu Tea Campaign: Nu2ristik Agency: Lèngua |
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Shell Malaysia Brand: Shell V-Power Campaign: Paint the Town Lewis Red Agency: GrowthOps Asia |
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Standard Chartered Bank (Hong Kong) Campaign: SC Invest – Time for What Truly Matters Agencies: Dentsu Hong Kong, Leo Hong Kong, MSL, Accenture Song |
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Watsons Brand: GNC, only at Watsons Campaign: Elevate the way you live, work and play Agency: Tilt |
18. Best Social Media Loyalty Programme
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Beiersdorf Indonesia Brand: Nivea Campaign: NIVEA MEN X Real Madrid Agency: Indonesia Creator Economy (ICE) |
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Danone SN Indonesia Brand: Bebeclub Campaign: Bebeclub AI Poop Tracker: Baby’s Gut Decoded Agency: Volare Advertising Network – Eyden |
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MASTERCARD Campaign: Mastercard Safety & Security: Enhancing Loyalty in the Payments Ecosystem Agency: Mastercard Services |
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The Ascott Brand: Discover ASR Campaign: Ascott Star Rewards: From Funnel to Loyalty Loop Agency: eMarketingEye |
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The Ascott Brand: Ascott Star Rewards Campaign: Ascott Star Rewards Social Campaign Agency: AdTech Innovation |
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Watsons Campaign: Watsons Club Biggest Members Rewards Agency: Accenture Malaysia |
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Watsons Campaign: Watsons Community |
19. Best Social Media Partnerships: Art, Culture, Brand, or Entertainment
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Cityplaza Hong Kong Campaign: Cityplaza x Coca-cola ‘LIVE HAPPY Cheers!’ Agencies: Button Creations, DDPR, Hardchi Creative |
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Paragon Technology and Innovation Brand: Make Over Campaign: Make Over Dubai Fashion Week Agency: Indonesia Creator Economy (ICE) |
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Pengurusan Air Selangor Brand: Air Selangor Campaign: 62 Air Balang Untuk Malaysia (62 Large-Jar Drinks for Malaysia) Agency: |
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Scoot Campaign: Scoot’s ‘Paint Your Journey’ Digital Art Competition |
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The Coca-Cola Company Brand: Coca-Cola Campaign: Coke Studio ASP 2025 Agency: Ogilvy for Studio X |
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Watsons Campaign: Watsons Annual IP Matrix O+O Marketing Agency: Shanghai Jinwei Culture Media（入未传媒） |
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Watsons Campaign: Watsons KFinity – Tapping into Mass Audience – A Cultural Partnership |
20. Best Social Media Partnerships: Celebrities
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Cityplaza Hong Kong Campaign: Cityplaza x NBA “LIVE THE GAME!” Agencies: Neo-net, Boxing Promotions, Fevaworks |
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Galderma Philippines Brand: Cetaphil Campaign: Cetaphil SkinLabs Agencies: TREYNA MARC, CUE Philippines, B2B Entertainment, dentsu X Philippines, AIRRLabs |
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Geneco Campaign: #ForestOfProsperity |
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Geneco Campaign: Star Light, Star Bright |
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Geneco Campaign: Lost To Be Found |
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Hilton International Asia Pacific Campaign: Hustle Without Hassle Agency: TBWA Singapore |
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Mondelez Brand: Cadbury Campaign: Fall in Love with Chocolate Like Never Before Agency: Ogilvy Singapore |
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Paragon Technology and Innovation Brand: Make Over Campaign: Make Over Dubai Fashion Week Agency: Indonesia Creator Economy (ICE) |
| Skechers Philippines Campaign: Christian and Kat Bautista for Skechers Agency: NYMA Management |
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Watsons Campaign: LingOrm – Friends of Watsons |
21. Best Social Media Partnerships: Influencers
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Amazon SG Campaign: Amazon Prime Big Deal Days Warm Up 2025 The Creator House Agencies: Social Makers, TSL Media Group |
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Cathay Pacific Campaign: Hong Kong: The Most Fun per Square Kilometer Agencies: Leo Singapore, Starcom Singapore |
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Cityplaza Hong Kong Campaign: Cityplaza x Coca-cola ‘LIVE HAPPY Cheers!’ Agencies: Button Creations, DDPR, Hardchi Creative |
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Galderma Philippines Brand: Cetaphil Campaign: Cetaphil Salicylic Acid Launch Agencies: TREYNA MARC, CUE Philippines, B2B Entertainment, dentsu X Philippines, AIRRLabs |
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Hong Kong Tourism Board Campaign: Chinese New Year Music Video with the Kuans |
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MATARAM PAINT Brand: EMCO SYSTEM (EMCO PRIMER + EMCO LUX + EMCO THINNER B) Campaign: Satset Masehh: Authentic Javanese Humor Driving Organic Engagement for EMCO Paint System Agency: SIDIK |
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Mynt, Inc. (GCash) Brand: GCash Campaign: Make it Merry with GCash Merry Picks Agencies: Rebel Manila Brand Marketing Services, Inc., RedTorch Communications |
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Sentosa Development Corporation Campaign: K-waving the Shores of Sentosa Agencies: Starcom Singapore, Viu |
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Unilever Brand: Vaseline Campaign: Vaseline Verified Agency: Ogilvy Singapore |
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Unilever Philippines Brand: Sunsilk Campaign: Sunsilk Philippines – Hairkada Adventures Agency: Hepmil Philippines |
22. Best Social Media Use of Emerging Technologies
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Cathay Pacific Campaign: Tripment Agencies: Leo Singapore, Starcom Singapore |
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Danone SN Indonesia Brand: Bebeclub Campaign: Bebeclub AI Poop Tracker: Baby’s Gut Decoded Agency: Volare Advertising Network – Eyden |
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NCS Campaign: NCS – Impact 2025 Agency: TBWA Singapore |
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Senoko Energy Campaign: New Home, New Vibes 3.0 Agencies: AiChat, ABrandADay |
23. Best Use of Account Based Marketing
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Bakeomaniac Campaign: Designing a Cross-Platform Recipe Ecosystem for Busy Southeast Asian Home Bakers |
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DBS Bank Campaign: Banking On Social For Future Generations Agency: HEPMIL Singapore |
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Liv Golf Campaign: LIV Golf Hong Kong 2025 – “From Tee-Off to Take-Off” Agency: Havas Hong Kong |
| Prime Lands Group Brand: Prime Lands Residencies Campaign: Prime 365: Always-On. Always Ahead Agency: eMarketingEye |
24. Best Use of AI
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Bosch Home Appliances (Singapore) Campaign: Smarter Living, Everyday Care. Care #LikeABosch Agency: ADA Data AI Solutions |
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Cathay Pacific Brand: Tripment Campaign: Agencies: Leo Singapore, Starcom Singapore |
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Danone SN Indonesia Brand: Bebeclub Campaign: Bebeclub AI Poop Tracker: Baby’s Gut Decoded Agency: Volare Advertising Network – Eyden |
| Kalbe Consumer Health Brand: Mixagrip Herbal Greges Campaign: MixaGrip Wins Consumer Attention with AI Precision When Comfort Becomes Urgent Agency: Dentsu – Dwisapta, Silverpush |
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Malaysia Dairy Industries Brand: MARIGOLD HL Milk Campaign: Slide. Agency: Goodfellas |
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NCS Campaign: NCS – Impact 2025 Agency: TBWA Singapore |
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PK Agro-Industrial Products Brand: CPF Malaysia Campaign: CP RTE Re-Launch | Rasa Muhibbah, Rasa Malaysia Agency: Tigerwolves Marketing |
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PK Agro-Industrial Products Brand: CPF Malaysia Campaign: CP Mala Wonton Agency: Tigerwolves Marketing |
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Senoko Energy Campaign: New Home, New Vibes 3.0 Agencies: AiChat, ABrandADay |
| Tip Top Meat Brand: 安心肉店 An Xin’s Healthy Meat Shoppe Campaign: An Xin 2025 Mid-Autumn Festival Campaign Agency: Tigerwolves Marketing |
25. Best Use of Cause Marketing in a Social Media Campaign
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Geneco Campaign: Star Light, Star Bright |
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Geneco Campaign: ForestOfProsperity |
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Geneco Campaign: Lost To Be Found |
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Grab Philippines Brand: Grab Campaign: Communi-Kit Agency: NuWorks Interactive Labs |
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MASTERCARD Campaign: Mastercard Safety & Security: One Swipe for Lasting Change Agency: Mastercard Services |
| Mother’s Choice Campaign: Reasons to Foster: “Worth it” campaign Agency: Havas Hong Kong |
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Pengurusan Air Selangor Brand: Air Selangor Campaign: Misi Jimat Air bersama BoBoiBoy (BoBoiBoy’s Water Conservation Contest) |
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Singlife Campaign: Singlife Gets Behind Underserved Communities |
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Unilever Indonesia Brand: Vixal Campaign: Vixal #PanggilanAlam Agencies: Indonesia Creator Economy (ICE), Mullenlowe |
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Wings Group – Sayap Mas Utama Brand: Hers Protex Campaign: Hers for Her Agency: Lèngua |
26. Best Use of Gamification
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Cityplaza Hong Kong Campaign: Cityplaza x NBA “LIVE THE GAME!” Agencies: Neo-net, Boxing Promotions, Fevaworks |
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Jollibee Foods Corporation Brand: Jollibee Philippines Campaign: Joy Run Agencies: NuWorks Interactive Labs, Propel, Hepmil, StratWorks, mHive, Widescope, and Frost Design |
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Watsons Campaign: Glam Mas Gift Quest |
27. Best Use of Interactive Elements in a Social Media Campaign
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ABC President Indonesia Brand: Nu Tea Campaign: Nu2ristik Agency: Lèngua |
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Cathay Pacific Campaign: Tripment Agencies: Leo Singapore, Starcom Singapore |
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Standard Chartered Bank (Hong Kong) Campaign: SC Invest – Time for What Truly Matters |
| Tokopedia Brand: TikTok Campaign: TikTok Shop – LIVE Host Branding Agency: Indonesia Creator Economy (ICE) |
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Wings Group – Sayap Mas Utama Brand: Hers Protex Campaign: Hers for Her Agency: Lèngua |
28. Best Use of Live Streaming
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Cityplaza Hong Kong Campaign: Cityplaza x NBA “LIVE THE GAME!” Agencies: Neo-net, Boxing Promotions, Fevaworks |
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DBS SME Banking Campaign: DBS 60 Hours Live SME Livestream Campaign Agency: Boom Media |
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Dr. Mark Leong Campaign: Dr. Mark Leong CEO On Air TikTok LIVE Campaign |
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Nuon Digital Indonesia Brand: UPoint Esports Campaign: UPoint Esports Competitive Series |
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Telechoice International Brand: HONOR Singapore Campaign: HONOR X9d Always On Live Launch Agency: Boom Media |
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Watsons Campaign: Watsons x CeraVe Zhang Linghe Fan Meeting Live Stream Event |
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Watsons Campaign: Watsons 11.11 : 11 Days of Livestreaming |
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Watsons Campaign: Wats-Live Now! |
29. Best Use of Long-Form Video for a Campaign
| Building and Construction Authority Campaign: Building Singapore Agency: SPH Content Lab |
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Central Provident Fund Board Campaign: Adopt a Financial Habbit with CPF Agency: Wild Advertising & Marketing |
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Geneco Campaign: Star Light, Star Bright |
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Pengurusan Air Selangor Brand: Air Selangor Campaign: Air Selangor 2025 Festive Videos – Bahagia |
| Sakatonik ABC Campaign: Sakatonik ABC supports children’s growth development for Indonesia’s golden generation Agency: Dentsu |
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Sido Muncul Brand: Sido Muncul Susu Jahe Campaign: Mendekatkan Kehangatan (Tr: Closer Through Warmth) Agency: Volare Advertising Network – Futurama |
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Singapore Kindness Movement Campaign: Multiculturalism Mosaics – Candy Cane |
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Singapore Kindness Movement Campaign: Multiculturalism Mosaics – Murukku |
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Singtel Campaign: Singapore Dreamin’ Agency: SPH Content Lab |
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The Coca-Cola Company Brand: Coca-Cola Campaign: Coke Studio ASP 2025 Agency: Ogilvy for Studio X |
30. Best Use of Short-Form Video for a Campaign
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Geneco Campaign: Lost To Be Found |
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Harman International Asia Pacific Brand: JBL Campaign: JBL Made To Be Heard Campaign |
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Harman International Asia Pacific Brand: JBL Campaign: JBL Be Open-Minded Campaign |
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Health Promotion Board Campaign: Don’t Toy With Your Life Agency: TBWA Singapore |
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Malaysia Dairy Industries Brand: MARIGOLD HL Milk Campaign: Sunburn. Agency: Goodfellas |
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Ministry of Culture, Community & Youth Campaign: SG60: Building Our Singapore Together Agency: HEPMIL Singapore |
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Singapore Kindness Movement Campaign: Be Greater – PSAs |
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Singtel Telecommunications Brand: Singtel Campaign: Singtel: Turning 1 Day to Day 1 Agencies: Leo Singapore, Publicis Chemistry |
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Unilever Indonesia Brand: Vixal Campaign: Vixal #PanggilanAlam Agencies: Indonesia Creator Economy (ICE), Mullenlowe |
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Watsons Campaign: Watsons Father’s Day 2025: Moment Marketing Reels Agency: GOBOCreatives |
31. Best Use of Social Media for a Campaign
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Abaavo Group Brand: Wingstop Campaign: The Hot Honey Rub Hacker Agency: The Ad Makers |
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Central Provident Fund Board Campaign: Adopt a Financial Habbit with CPF Agency: Wild Advertising & Marketing |
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Cityplaza Hong Kong Campaign: Cityplaza x NBA “LIVE THE GAME!” Agencies: Neo-net, Boxing Promotions, Fevaworks |
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DBS SME Banking Campaign: DBS 60 Hours Live SME Livestream Campaign Agency: Boom Media |
| First Pride Campaign: Moment Istimewa Bersama First Pride Agency: VX |
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Geneco Campaign: #ForestOfProsperity |
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Grab Philippines Brand: Grab Campaign: Ride to Vote Agencies: NuWorks Interactive Labs, Bridges PR, In Circle, Universalis Consulting |
| Maybank Campaign: How Maybank Championship Redefined Audience Connection & Achieved Unprecedented Results Through Social Agency: VX |
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Unilever Brand: Vaseline Campaign: Vaseline Verified Agency: Ogilvy Singapore |
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Watsons Campaign: Hair Campaign 2025: Flip it, Flaunt It Agency: GOBOCreatives |
32. Best Use of Social Media Platforms
| Alibaba Campaign: “Everything All At Once” – From Legacy Ecommerce to Global AI Powerhouse Agency: Havas Hong Kong |
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Bakeomaniac Campaign: Designing a Cross-Platform Recipe Ecosystem for Busy Southeast Asian Home Bakers |
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Geneco Campaign: #ForestOfProsperity |
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Geneco Campaign: Lost To Be Found |
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Geneco Campaign: Star Light, Star Bright |
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Malaysia Airports Holdings Brand: Malaysia Airports Campaign: Licence To Win 2025 Agency: TEAM LEWIS |
33. Best Use of Storytelling in a Social Media Campaign
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Abaavo Group Brand: Wingstop Campaign: The Hot Honey Rub Hacker Agency: The Ad Makers |
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Geneco Campaign: Star Light, Star Bright |
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Kum Thim Food Industries Brand: MCM 美中美 Campaign: “就是这味” CNY Yee Sang Campaign 2026 Agency: ABR Group |
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Malaysia Dairy Industries Brand: MARIGOLD HL Milk Campaign: Sunburn. Agency: Goodfellas |
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National Environment Agency Campaign: Meet Death Like An Old Friend Agency: Starcom Singapore |
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Singapore Airlines Campaign: Flavours Of The World Agency: TBWA Singapore |
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Singapore Kindness Movement Campaign: Multiculturalism Mosaics – Candy Cane |
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Spotify Campaign: Spotify PH Brand Campaign 2025 Agencies: TBWA Singapore and Philippines |
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Spotify Campaign: Spotify TH Brand Campaign Agencies: Juice Singapore, TBWA Thailand |
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Watsons Campaign: The Watsons Family |
34. Best Use of Tribal Marketing
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Bakeomaniac Campaign: Designing a Cross-Platform Recipe Ecosystem for Busy Southeast Asian Home Bakers |
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Beiersdorf Indonesia Brand: Nivea Campaign: NIVEA MEN X Real Madrid Agency: Indonesia Creator Economy (ICE) |
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Cinnamon Hotel Management Brand: Cinnamon Sri Lanka Resorts Campaign: Come Home to Cinnamon Agency: eMarketingEye |
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Liv Golf Campaign: LIV Golf Hong Kong 2025 – “From Tee-Off to Take-Off” Agency: Havas Hong Kong |
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Sentosa Development Corporation Campaign: K-waving the Shores of Sentosa Agencies: Starcom Singapore, Viu |
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Unilever Brand: Vaseline Campaign: Vaseline Verified Agency: Ogilvy Singapore |
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Watsons Campaign: Watsons Community |
35. Best User-Generated Content Campaign
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Abaavo Group Brand: Wingstop Campaign: The Hot Honey Rub Hacker Agency: The Ad Makers |
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Kalbe Nutritionals Brand: Fitbar Campaign: Fitbar Athlete Agency: Lèngua |
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PK Agro-Industrial Products Brand: CPF Malaysia Campaign: CP National’s Day – Wajah Kita, Rasa Kita (Our Faces, Our Flavours) Agency: Tigerwolves Marketing |
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Scoot Campaign: A Little More Art with Scoot |
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Telekomunikasi Selular Brand: MyTelkomsel Campaign: #MyTelkomselCariRapper Agency: MD Media |
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Watsons Campaign: Watsons Community |
36. Best Viral Social Media Campaign
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Abaavo Group Brand: Wingstop Campaign: The Hot Honey Rub Hacker Agency: The Ad Makers |
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Beiersdorf Brand: Hansaplast Campaign: “Heal in Style: The New Generation Plaster – Hansaplast Second Skin Protection.” Agency: OMD Indonesia |
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Citibank Singapore, Mastercard Asia/Pacific Brand: Citi Mastercard Campaign: Citi Mastercard Amplify SG Media Campaign Agency: Spark Foundry |
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Grab Teknologi Indonesia Brand: Grab Campaign: #MelajuDenganSyantiek Agency: Lèngua |
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Hilton International Asia Pacific Campaign: Hustle Without Hassle Agency: TBWA Singapore |
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Hong Kong Tourism Board Campaign: Chinese New Year Music Video with the Kuans |
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Unilever Brand: Vaseline Campaign: Vaseline Verified Agency: Ogilvy Singapore |
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YouTrip Singapore Campaign: YouTrip 7th Birthday Marketing Stunt |
37. Best Campaign by a Nano Influencer
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Changi Airport Group Campaign: Europe: Through Local Lenses Agency: Ogilvy Singapore |
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Kalbe Nutritionals Brand: Fitbar Campaign: Fitbar Athlete Agency: Lèngua |
| Tanoto Foundation Campaign: #SeruBarengGuru : Teachers as Influencers |
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Watsons Campaign: The Nano Effect |
38. Best Campaign by a Micro Influencer
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AIA Philippines Influencer: Buji Babiera Campaign: Rethink Healthy Agency: NYMA Talent Management |
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Burger King Influencer: Raco Ruiz Campaign: The Big 4 Students Try The Whopper Agency: NYMA Talent Management |
| CelcomDigi Influencer: Creator Collective Campaign: Dari Mata Kita (Through our Eyes) |
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| Certis Influencer: Yi Ting Campaign: What’s in my box? by Certis SDB Agency: Hepmil Media Group |
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| Merchantrade Asia Influencer: Dharshamini Kesavan Campaign: Merchantrade Asia Cashback Promotion |
39. Best Campaign by a Macro Influencer
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CapitaStar Influencer: Daniel Ang Campaign: Art of Festive Shopping Agency: Yatta Workshop, iamdanielang |
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Dr. Mark Leong Influencer: Dr. Mark Leong Campaign: Dr. Mark Leong CEO On Air TikTok LIVE Campaign |
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Mynt, Inc. Influencer: G22 Brand: Gcash Campaign: GCash Birthday Agency: CREO, Cornerstone Entertainment |
40. Best Campaign by a Mega Influencer
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Hilton International Asia Pacific Influencer: Deepika Padukone Campaign: Hustle Without Hassle Agencies: TBWA Singapore, Collective Artists Network |
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MSD Influencer: Jade Rasif Campaign: Prevention is a Green Flag Agency: MBCS an Omnicom Media Comapny |
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Telekom Malaysia Influencer: Creator Collective Brand: Unifi TV Campaign: Wedding Crashers Agency: GrowthOps Asia |
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Tokopedia Influencer: Willie Salim Campaign: TikTok Shop – LIVE Host Branding Agency: Indonesia Creator Economy (ICE), TikTok |