2022 JUDGE’S PROFILE

Shawn Low

Head of Social
Grey Group

Shawn Low is a true media chameleon whose 20-year career has spanned print, TV, digital, startups and of course, content and social.

He is currently the head of social at Grey Group in Singapore where he leads a team of social media change agents hellbent on making sure that local and regional clients such as the World Wildlife Fund (WWF), Bose, Facebook/Meta, Pantene, the Ministry of Social and Family Development (MSF) and others deliver cut-through social and content.

Prior to joining Grey, Shawn led social and content at Green Hat, a leading independent Australian B2B agency based in Melbourne. There, his team delivered strategy, campaigns and always-on content for brands such as Knight Frank, USG Boral, Nestle Professional, Mimecast and many more. 

Shawn also co-founded London-based travel tech startup Firef.ly. In his past life, he had the ‘dream job’ working for travel publisher Lonely Planet. There, Shawn commissioned books, authored guidebooks for Lonely Planet and was the presenter and main subject on National Geographic and Lonely Planet TV’s Roads Less Travelled, China.