2023 Judges

Sharon joined APRW as one of the Owner-Directors in 2015 to set up the Digital Marketing practice at the firm. She launched Sister Agency, Digital Studio by APR, in April 2023 and became its Managing Director. Sharon brings along a rich plethora of over 20 years of experience in the areas of Marketing and Brand Development across various recognised corporates in Singapore. Prior to joining APRW, she spearheaded the Marketing function at Budget Airline, Scoot, part of the Singapore Airlines Group. At Scoot, she was part of the pioneer team that launched the airline in 2012. She spent over three years at the airline.

At Digital Studio by APRW, Sharon drives the strategic brand consultancy, multi-channel integrated strategies and campaigns for a strong portfolio of clients across diverse areas like government, public affairs, consumer goods and services, education, property, food & beverage, tourism, charities and non-profit, among many others. Sharon and her team work seamlessly with the marketing teams of various firms and ensure all online activity complements offline efforts.