2022 JUDGE’S PROFILE

Rish Gopal

Head of Content & Social Media
Publicis Groupe

Passionate marketer, actor, writer, entrepreneur are a few adjectives that might help define Rish as a person.

A creative by heart with a naturally curious mind inclined for strategy, Rish acquired data & analytics experience to possess the trifecta of skills every digital/social lead should have: Strategy, Creative, and Business.

Rish brings with him 12+ years’ experience of creating and implementing digital first strategies for FMCG, Hospitality, F&B, Technology, Automotive, Beauty, and Tele-communication brands.

Rish currently leads Content and Social Media at Publicis Japan for Global and Local bands, ensuring that our strategy and approach in today’s platform driven world is tailored to direct business results, without sacrificing the customer experience or brand standards our clients strive for.

He joined Publicis from Singapore where he worked as a Global Strategic Social Lead for Socialbakers. His role required of him to be a tactician and strategic social thinker for brands like Lexus, Lenovo, Asus, Shangri-La, Oppo, Sony and more, especially when it came to providing them with technological solutions to solve some of their most challenging business problems.

Previous to Socialbakers, Rish worked as a Global Strategic Social partner for Ogilvy working & mentoring global, regional & local teams across APAC, EU/UK and Americas. Apart from Unilever, his portfolio of brands included BMW, IHG, Guinness, Huawei, Singtel, UN, Electrolux etc. He was also fortunate enough to be part of the core team that won 2 Cannes Lions, AME’s and Campaign Asia Awards.