2022 JUDGE’S PROFILE

Rima Mukherjee

Head, Social Media and Digital Analytics
Brave New World Communications

Over the last 16 years, Rima has held various positions in the technology, communications and marketing divisions with reputed organisations. She currently leads the Digital Media team at Brave New world managing several clients across digital strategy, content, performance marketing and analytics divisions. This team works with brand requirements, mostly in India, across categories like ecommerce, fashion, retail, health and wellness, fintech etc. Prior to her role at The Brave New World, Rima led the Social Media division at Happy Marketer Singapore, advising clients across APAC on sharing their expertise with the social world. Her foray into Social Media started at IBM where her role as Digital Strategist focused on Big Data and Analytics conversations worldwide.