2024 Judge's Profile

Neha Bhasin

Regional Director of Brand and Communications

ZALORA
Neha Bhasin has more than 17 years of wide-ranging experience in building creative and content strategy for fashion eCommerce, brand development and digital advertising. Neha is currently the Director of Brand communications at ZALORA, heading the regional content and brand strategy across Southeast Asia markets.

Previously, Neha has played key leadership roles at Amazon India Fashion and Myntra-Jabong, where she was responsible for developing industry-defining concepts for the large-scale Fashion eCommerce market in India. Neha also had an award-winning streak at Cosmopolitan, Marie Claire, and Maxim, where she started her career.

Known for her unique and innovative visual language, Neha has experimented with personalized content, social-media campaigns, monetization, and engagement techniques. Her body of work is a marquee of creativity and customer delight. Neha lives and breathes fashion, and she attributes her impact on the industry to the exceptional organizations she has been able to build.

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