2022 JUDGE’S PROFILE

Lim Kean Yew

Global Social Media & Consumer Engagement Director- APAC Lead
The Coca-Cola Company

Lim Kean Yew is currently the Global Social Media and Consumer Engagement Director at The Coca-Cola Company. He leads the function for APAC, covering India & Southwest Asia, Japan, Korea, ASEAN, and South Pacific.

In his 9.5 years at the company, he has held several roles, from brand to integrated marketing communications (IMC), leading the latter function for Singapore & Malaysia for five years. During his time with the company, he has led the launch of a new tea brand, regional campaigns like FIFA World Cup 2018, and the Star Wars lighted lightsaber bottle innovation that captured the attention of fans worldwide. He was named Marketer of the Year in 2018 and Marketing Innovator of the Year in 2020.

Previously, Kean Yew had stints at Philips Electronics and Procter & Gamble, where he led the launch of the Philips Airfryer and the relaunch of a 130 year old brand.