Felicia Wang is a seasoned global brand and marketing leader with deep expertise in prestige beauty, luxury, and travel retail and a strong track record in digital storytelling and social media engagement. She currently heads Global Brand Strategy in Travel Retail at Shiseido, where she drives international brand growth, portfolio strategy, and high-impact launches across key global markets. Previously, Felicia held senior regional leadership roles at The Estée Lauder Companies, shaping APAC travel retail marketing for prestige brands. Her career spans senior roles at The Estée Lauder Companies, LVMH, and L’Oréal (Lancôme), where she drove consumer engagement, influencer strategy, and omnichannel brand growth across Asia Pacific. Felicia brings a sharp, strategic eye to evaluating creativity, authenticity, and performance in social-led brand storytelling.