Submitting your entries for the Hashtag Asia Awards is simple and completely online. The entry submission deadline is 21 February 2025 at 23:59hrs.

To ensure that your entries are submitted successfully and are given the attention they deserve, here are a few items to take note of when preparing your entries.

• Firstly, download and read the Entry Guidelines and follow the instructions and specific category requirements to ensure your entries are submitted successfully.
• Please download and use the Entry Form Templates provided to prepare your Entry Submission Document.
• All entries, supporting documents, and required items can be submitted via the “I’m Ready to Enter” link [work in-progress] at the bottom of this page.
• Entrants are strongly encouraged to gather all entry materials like photos, videos and charts before starting the entry process.
• Please ensure that all details you enter into the Entry Details are CONSISTENT with the details in the Core Submission Document you upload.
• Upon submission deadline, all entry details, including company names, credits and so on, are FINAL and cannot be changed and/or transferred to another party.
• Please include a photo or image that represents your entry in your submission that can be used on all marketing material, on the screen on the night of the awards, and our media platforms etc.

Your entry will be judged fairly and objectively, irrespective of budget, scale or resource. Each entry will be judged within its own context and on its own merits giving an even playing field to large and small companies and campaigns. Judges will not be assigned entries that present a clear conflict of interest. This includes entries submitted by their own organisation or agency, as well as submissions by direct competitors.

Your entry will be evaluated on the following four key areas:

Context 10%

(MAX. 500 WORDS)

Judges will be looking for:

• Describe the problem or challenge the brand faced, competitor landscape, goals, target audience, and context of the challenge.
• Elaborate on the strategy you were using before and what drove you to do things differently.

Recommended information to submit:

• Start date
• End date
• Target audience
• Key objectives
• Budget

STRATEGY 35%

(MAX. 500 WORDS)

Judges will be looking for:

• Detail the plan devised to address your challenge, elaborate on the key considerations for choosing this over other platforms – timeline, budget, creative and media considerations, etc.

Recommended information to submit:

• Which channel/s were used and why?
• Outline the approach and why it was used

Activity  35%

(MAX. 500 WORDS)

Judges will be looking for:

• Describe how the strategy was executed and communicated to its audience and the rationale behind the chosen dissemination platforms

Response 20%

(MAX. 500 WORDS)

Judges will be looking for:

• Provide measurable metrics on the success of your programme in relation to the goals you wanted to achieve – for example, financial improvements/ customer satisfaction improvements/ engagement levels/ membership levels/ interaction and response levels

• The eligibility period of work submitted is from September 2023 to December 2024. Entries should reflect results achieved during this period.
• Social Media Categories are open to marketing teams in client organisations across Asia and/or Oceania*. The organisation may be privately-owned, government or NGOs. Agencies and partners may submit on behalf of their client organisation.
• Influencer Categories are open to influencers and content creators across Asia and/or Oceania* Agencies and partners may submit on behalf of the influencer or content creator.
• Programmes / campaigns / systems / initiatives showcased should have demonstrable results within the eligibility period. Initiatives or strategies developed and implemented prior to this period are also eligible, provided the impact / results were measured during the eligibility period. Entrants from the following countries are eligible: Australia, Bangladesh, Bhutan, Brunei, Cambodia, China, East Timor, Hong Kong, India, Indonesia, Japan, Laos, Malaysia, Maldives, Myanmar, Nepal, New Zealand, Pakistan, Papua New Guinea, Philippines, Singapore, South Korea, Sri Lanka, Thailand and Vietnam.
• Agencies who submit entries on behalf of clients should seek permission before submitting to avoid the duplication of entries.
• Organisations may submit the same work / campaign / initiative into multiple categories or different works / campaigns / initiatives into one category. In these instances, these will be classed as individual entries. There is no limit to the number of entries an organisation may submit but each individual submission will be charged as a single entry at SGD 359.

Entry Fee: SGD359 per entry

Price is exclusive of Government Service Tax (GST).

GST is only applicable to entries from Singapore-based companies.

Payment methods:
Credit card (Visa, MasterCard, AMEX). All entries are non-refundable.

• Entry fees are non-refundable.
• The judges’ decisions are final.
• Without prior notice, MARKETING-INTERACTIVE’s Hashtag Asia Awards team reserves the right to merge categories or dissolve any categories should it be deemed necessary. Should a category or categories be dissolved, entries in that category / categories will not be refunded.
• Should your entry be shortlisted, your entry details found on the online registration site will be reflected on the awards website, the screen on the night of the awards, trophy (presented on the awards night, should you win) and any other awards-related materials.
• Please note that after the submission deadline, all details on the entry submission form, including company names, credits and so on, are FINAL and cannot be changed and/ or transferred to another party. Any changes made after submission will be charged 10% of the entry fee per change.
• Finalists need to be at the awards gala dinner in order to receive their trophy(ies) in case they win.
• Please refer to the full terms & conditions in the Entry Guidelines

• The entrant agrees that MARKETING-INTERACTIVE and/or Lighthouse Independent Media Pte Ltd will not accept responsibility for errors or omissions reproduced in the presentation of the Hashtag Asia Awards, in MARKETING-INTERACTIVE’s media platforms, or for work lost or corrupted under any circumstances.
• Any confidential information should be written in red font or highlighted in red . Any text in red font or highlighted in red will not be disseminated beyond the judging panel in any way.
• The entrant otherwise grants MARKETING-INTERACTIVE permission to show material from the entries at the awards presentation, on its media platforms and at such times as deemed appropriate.
• Entries done in any other format may not be accepted.
• Entrants should not exceed the word limit. Judges can deduct marks for excessive word counts.
• Any invalid or incomplete submissions will be subject to a penalty deduction of your total score.
• All judges are bound by a non-disclosure agreement covering confidentiality, conflicts of interest, and contact with entrants. To ensure a fair result, judges will not have access to entries submitted by their own organisation or that of their competitors.