2025 Judge's Profile

Dimas Novriandi is the Digital Banking Integrated Marketing Communications and Go-To-Market Lead at Bank SMBC Indonesia. He spearheads the marketing and growth strategy for Jenius, a pioneering digital banking platform designed for Indonesia’s digitally savvy audience. With over a decade of experience in public relations and marketing communications across Indonesia and Thailand, Dimas has held strategic roles at leading companies such as PRISM, Zalora Indonesia, Sampoerna, XL Axiata, and Mirum Agency.

His academic background is equally impressive. He holds a Master’s degree in Business Law and a dual Bachelor’s degree in Civil Law and Accounting. A dynamic leader with a passion for innovation, Dimas continues to shape the future of public relations and marketing communications in Indonesia.