2025 Judge's Profile

Celia is a dynamic regional marketing professional with more than two decades of experience in the food and beverage industry. She has consistently demonstrated strong leadership and strategic vision, driving brand growth and sales for global QSR brands such as Gong cha, Dunkin’, Baskin-Robbins, Popeyes, Burger King, and KFC across the Asia-Pacific region.

Celia’s expertise spans brand and project management, go-to-market strategies, and consumer insights. She has successfully led numerous regional marketing partnerships and campaigns, significantly enhancing brand presence and customer engagement. Her passion for understanding consumer behaviour has been the driving force behind her continued growth in this fast-paced industry.