2025 Judge's Profile

Asyraf has more than 16 years of experience in marketing, branding, social media, and product management while working within the telecommunications, finance, and water services industries. In transforming his career, he has undertaken several key leadership roles within the fields of marketing and branding across various GLCs and MNCs. He has developed his niche and expertise while leading several strategic initiatives related to corporate branding, go-to-market strategies, customer touchpoint enhancement, cultural and retail transformation, as well as reputation management. He has, to his credit, several notable successful launches of core and digital products in the telecommunications sector, brand refresh initiatives, and corporate responsibility projects.

Asyraf has also been recognised both locally and regionally for his contributions to marketing and CSR initiatives. Prior to joining Air Selangor, he held several leadership positions in major corporations, including Axiata Digital Services, Celcom Axiata, Digi, PETRONAS, Malaysia Airports, ASTRO, and BP Chemicals Malaysia.