2023 Judges

Aastha is leading the brand and corporate communications for the British Council in India, since 2019. She is a member of the country leadership team, playing a key role in shaping the strategic direction for the brand in India, with a keen focus on integrating traditional PR and promotional elements with content-driven, creative approaches responding to the evolving media and audience trends. She has led on a number of high decibel campaigns in India for the organisation; most recent ones being the British Council’s landmark cultural programme that marked India’s 75th anniversary.

Prior to the British Council, Aastha worked for a content production house Happy Making Films contributing to their growth and marketing, and spent a decade in some of India’s top PR firms including Avian WE and Adfactors PR.

She comes with nearly 14 years of experience in managing communications and reputation for global brands across a range of sectors like FMCD, FMCG, education & cultural relations, personal technology, luxury/ lifestyle and alcobev, and consulting.