Stella Wei

Head of Digital Marketing & CRM

Kai Tak Sports Park

Stella Wei is an accomplished CRM and digital marketing leader with over 20 years of experience designing data-driven strategies that elevate customer engagement, foster loyalty, and drive growth. Specialising in the hospitality and retail sectors, she helps brands build meaningful connections across digital touchpoints through CRM, data analytics, digital marketing, and integrated campaigns. 

Stella has led and managed the development and relaunch of key digital and CRM projects for both local and global markets. She uses marketing technology and customer insights to create smooth, customer-centric journeys – from acquisition to retention.