2025 JUDGE PROFILE
Howell Wong
Regional Transformation & Operations Director
SMCP
Howell Wong is a seasoned business transformation leader with over 20 years of international experience. He excels in redefining organizational ways of working and crafting innovative consumer experiences through advanced technologies. Howell has driven successful transformation initiatives such as different omni channel services, loyalty point program and Social commerce at established companies such as SMCP Asia and LVMH, as well as in the telecommunications and advertising industries.
Howell holds an Executive MBA from Imperial College Business School, UK, and is an avid scuba diving instructor. Howell’s passion for the ocean inspires his dedication to sustainability and environmental conservation.
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Peter Chiu
Director, eCommerce
adidas Taiwan
Ken Lee
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Fatima Lam
Head of Marketing, APAC
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Danny Tsang
Associate Director – Digital Marketing
Chow Sang Sang Jewellery
Winky Chow
Head Of Digital Marketing, Hong Kong & Singapore
Cigna Healthcare International Health
Paul Sze
Head of Digital & E-commerce
City Chain
Judy Chang
VP, Head of Marketing
Coach APAC
Margaret Mok
SVP, Head of Digital Acquisition & MarTech
DBS Bank
Eileen Tang
Head of Digital Business
Hong Kong Maxim's Group
Candyse Yip
Head of Ecommerce (SG & MY)
Fossil Group, Inc.
Ben Chow
RVP, Digital – Asia Pacific
Hyatt Hotels Corporation
Susanna Yip
Marketing Director
Inchcape Greater China
Stella Wei
Head of Digital Marketing & CRM
Kai Tak Sports Park
Frankie Li
Global Marketing VP, Category and Digital
Lee Kum Kee International Holdings
Key Ng
Vice President, Brand and Communications
OCBC Bank
Bonnie Mak
Associate Director, Head of eStore Online Group
Samsung Electronics Hong Kong
Howell Wong
Regional Transformation & Operations Director
SMCP
Katie Leung
Brand Director, Asia Pacific
Supergoop!
Brigitta Tam
Head of Digital Experience and Innovation
The Hong Kong Jockey Club
Rachel Yeung
Director of Digital Marketing
The Peninsula Hotels
Flora Tsui
Vice President – Marketing & Digital Strategy
Toys"R"Us Asia
Eva Wong
Group Digital Director
Wharf Hotels
Alin Dobrea
Marketing Director
ZALORA