2024 FINALISTS
1. Best Cross-Platform Campaign
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AIA International AIA Hong Kong AIA Points X Openrice Minigame Campaign Agencies: Cymballe – JERVEX |
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CREED CREED X ROBBi exclusive – the first scented collectable Art Toy Agencies: Red Ant Asia, Carbon |
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FWD Life Insurance Company (Bermuda) FWD MAX “FWD Here We Are For Your Health” Campaign |
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GP Batteries GP New Ultra+ Launch Campaign |
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Hang Seng Bank Preferred Banking Preferred Banking – Be a Game Changer and “Carry” Yourself Campaign Agency: Sunny Idea |
2. Best CRM Campaign
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AS Watson MoneyBack Let’s Go Green Agency: Society |
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Bupa (Asia) Blua Health Blua Health: A One-stop AI-powered App for Health Agency: DigiSalad |
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FWD Life Insurance Company (Bermuda) FWD MAX FWD MAX – Customer Engagement & CRM Mobile Platform |
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Octopus Hong Kong Octopus Easy Earn Spend Consumption Voucher with Octopus Easy Earn, Earn Easily Everyday Agency: OMD Hong Kong |
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Sino Group S⁺ REWARDS AlipayHK/ AlipayCN “S⁺ REWARDS” Mini App Launch |
3. Best Data Activation
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DBS DBS SME Banking DBS Lead Generation Campaign Agency: FABCOM |
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L’Oréal Hong Kong L’Oréal Digital Force – Centralized Digital Operation System Agency: Pontac |
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MegaBox Development Co. MegaBox App revamp |
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Promise Hong Kong Promise x Cheerleading Squad Agency: EssenceMediacom Hong Kong |
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United Asia Finance UA Finance Data Surge: The Growth Igniter Agency: GroupM, GroupM Nexus |
4. Best Digital Branded Content
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Cathay Feels Good To Move Agencies: Digitas, Leo Burnett |
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GP Batteries GP = Extra playtime |
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Hang Seng Bank Preferred Banking Preferred Banking – Be a Game Changer and “Carry” Yourself Campaign Agency: Sunny Idea |
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Standard Chartered Hong Kong Frozen Campaign Agency: Leo Burnett Hong Kong |
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yuu Rewards yuu – Ready, Set, Grab Jetso Deals! Agencies: de goose, Kids & Dogs, Kitchen, PHD |
5. Best Digital Launch/Rebranding Campaign
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Bupa (Asia) Blua Health Blua Health: A One-stop AI-powered App for Health Agency: DigiSalad |
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Cathay Feels Good To Move Agencies: Digitas, Leo Burnett |
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Clarins Clarins Precious Launch Campaign Agency: Assembly |
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Hysan Marketing Services Lee Gardens Hysan Place Embrace the Urban Vibe: Transforming Shopping into Lifestyle Agency: CMRS Digital Solutions |
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SmarTone Mobile Communications SmarTone Care SmarTone Care CRM App – Live Smart, Spend Smart! Agency: DigiSalad |
6. Best Digital Mass Audience Campaign
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AXA Hong Kong & Macau AXA General Insurance Hong Kong AXA X TaMaSing: To live carefree, insurance provides the keys Agency: So Don’t Bore |
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CTgoodjobs 16 Personalities Magic Test |
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Octopus Hong Kong Octopus Easy Earn Spend Consumption Voucher with Octopus Easy Earn, Earn Easily Everyday Agency: OMD Hong Kong |
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Uber Hong Kong Uber Taxi Rethink Your Ride Agency: EssenceMediacom Hong Kong |
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yuu Rewards yuu – Ready, Set, Grab Jetso Deals! Agencies: de goose, Kids & Dogs, Kitchen, PHD |
7. Best Digital OOH Campaign
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Cathay Feels Good To Move Agencies: Digitas, Leo Burnett |
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Hivestack by Perion Helena Rubinstein Leveraging Programmatic DOOH for Helena Rubinstein in Hong Kong Agency: Omnicom Media Group (OMG) |
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Midland Realty Hyper-Targeting Strategy Agencies: Mindshare Hong Kong, GroupM Nexus |
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Standard Chartered Hong Kong Frozen Campaign Agency: Leo Burnett Hong Kong |
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Uber Hong Kong Uber Taxi Rethink Your Ride Agency: EssenceMediacom Hong Kong |
8. Best Digital Performance Campaign
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AIA International AIA Hong Kong AIA Points X Openrice Minigame Campaign Agencies: Cymballe – JERVEX |
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Cathay Pacific Cathay Real Time Travel Performance Agency: Digitas HK |
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DBS DBS SME Banking DBS Lead Generation Campaign Agency: FABCOM |
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Hang Seng Bank Prestige Banking CFO Campaign Agency: Zenith HK |
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Standard Chartered Hong Kong Frozen Campaign Agency: Leo Burnett Hong Kong |
9. Best Digital Targeted Audience Campaign
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AS Watson MoneyBack Let’s Go Green Agency: Society |
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Bupa (Asia) Blua Health Blua Health: A One-stop AI-powered App for Health Ageny: DigiSalad |
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Café de Coral Oliver’s Super Sandwiches Go Keto Agency: heydaysss |
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Hang Seng Bank Preferred Banking Preferred Banking – Be a Game Changer and “Carry” Yourself Campaign Agency: Sunny Idea |
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Midland Realty Hyper-Targeting Strategy Agencies: Mindshare Hong Kong, GroupM Nexus |
10. Best e-Commerce Campaign
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AXA Hong Kong & Macau AXA General Insurance Hong Kong AXA X TaMaSing: To live carefree, insurance provides the keys Agency: So Don’t Bore |
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DFI Retail Group Mannings Mannings Online Store: From Digital Transformation to AI-driven Transformation Agency: FIMMICK |
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HSBC Smart Use of Future Money Agency\ies: OMG, Saatchi & Saatchi |
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PNS eShop Always on Performance Campaign Agency: FABCOM |
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Sa Sa dot Com Sasa: Unleashing the Power of e-Commerce Agency: New iMedia Solutions |
11. Best Effective Search Campaign
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Cathay Pacific Cathay Real Time Travel Performance Agency: Digitas HK |
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GP Batteries GP New Ultra+ Alkaline Batteries Campaign |
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Promise Hong Kong Promise x Cheerleading Squad Agency: EssenceMediacom Hong Kong |
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Sa Sa dot Com Search Success: Sasa’s Path to Discoverability Agency: New iMedia Solutions |
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United Asia Finance UA Finance Data Surge: The Growth Igniter Agency: GroupM, GroupM Nexus |
12. Best Engaging Campaign
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American Express Irreplicable Platinum Moments Agency: UM Hong Kong |
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AS Watson MoneyBack Let’s Go Green Agency: Society |
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Link Asset Management Link Up Link Up Grand Launch |
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Hang Seng Bank Preferred Banking Preferred Banking – Be a Game Changer and “Carry” Yourself Campaign Agency: Sunny Idea |
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LVMH Hong Kong Fresh Tea Journey-2023 Customer Activation Program Agency: Pontac |
13. Best Metaverse Campaign
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Airport Authority Hong Kong Hong Kong International Airport Advertising – Metaverse Campaign Agency: JCDecaux Transport |
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Hong Kong Design Institute MetaHKDI
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HSBC PayMe by HSBC The Biggest Laisee of All Agency: OMG |
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MTR Corporation MTR advertising – Metaverse Campaign Agency: JCDecaux Transport |
14. Best Mobile Campaign
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AIA International AIA Hong Kong AIA Points X Openrice Minigame Campaign Agencies: Cymballe – JERVEX |
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Bupa (Asia) Blua Health Blua Health: A One-stop AI-powered App for Health Agency: DigiSalad |
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FWD Life Insurance Company (Bermuda) FWD MAX “FWD MAX”: A Unified Customer Loyalty & Engagement Mobile Platform |
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Uber Hong Kong Uber Taxi Rethink Your Ride Agency: EssenceMediacom Hong Kong |
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Watsons Hong Kong eShop Watsons eDr App Agency: EY Mtel |
15. Best Phygital Experience
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Bupa (Asia) Blua Health Blua Health: A One-stop AI-powered App for Health Agency: DigiSalad |
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Cityplaza Hong Kong Cityplaza x Disney Grow with LOVE Agencies: MakeItLoud, Boxing Promotions |
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Shangri-La Circle Mobile Service Request with NeXRobot |
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Uber Hong Kong Uber Taxi Rethink Your Ride Agency: EssenceMediacom Hong Kong |
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Watsons Hong Kong eShop Watsons App Agency: EY Mtel |
16. Best User-Generated Content Campaign
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Café de Coral Oliver’s Super Sandwiches Go Keto Agency: heydaysss |
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GP Batteries GP New Ultra+ Launch Campaign |
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Olympian City, NBA Sino Malls NBA SUMMER BASE Agencies: Neonet, MGV |
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Standard Chartered Hong Kong Frozen Campaign Agency: Leo Burnett Hong Kong |
17. Best Video/Live Streaming Campaign
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Advanced Micro Devices, Inc AMD AMD x HP VTuber Journey Agency: Eliphant |
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Hang Seng Bank Preferred Banking Preferred Banking – Be a Game Changer and “Carry” Yourself Campaign Agency: Sunny Idea |
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HSBC Smart Use of Future Money Agencies: OMG, Saatchi & Saatchi |
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Standard Chartered Bank South China Morning Post How To Spend Eight Agency: Morning Studio |
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Swire Properties Management Pacific Place This Is the Place Where Your Inner Child Comes Out to Play Agency: Voltage X, Oink Oink Communications |
18. Best Acquisition & Retention Strategies
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A.S. Watson Group (HK) Watsons Hong Kong eShop Watsons Order and Pay Express on WhatsApp Agency: Omnichat |
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AIA International AIA Hong Kong AIA Points X Openrice Minigame Campaign Agencies: Cymballe – JERVEX |
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AXA Hong Kong & Macau From Inbox to Impact AXA Proactive Communication |
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Sino Group S⁺ REWARDS SAlipayHK/ AlipayCN “S⁺ REWARDS” Mini App Launch |
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South China Morning Post SCMP Advertising+ I Read the SCMP Agency: Assembly |
19. Best Conversion Optimisation Strategies
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AIA International AIA Hong Kong AIA Points X Openrice Minigame Campaign Agencies: Cymballe – JERVEX |
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Bupa (Asia) Blua Health Blua Health: A One-stop AI-powered App for Health Agency: DigiSalad |
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DFI Retail Group Mannings Mannings Online Store: From Digital Transformation to AI-driven Transformation Agency: FIMMICK |
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Promise Hong Kong Promise x Cheerleading Squad Agency: EssenceMediacom Hong Kong |
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Standard Chartered Hong Kong Digital Lending Campaign Agency: dentsu Hong Kong |
20. Best Customer Journey
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Dyson Hong Kong Dyson Styling Journey with Dyson on WhatsApp Agency: Omnichat |
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FWD Life Insurance Company (Bermuda) FWD MAX FWD MAX – Customer Engagement & CRM Mobile Platform |
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GP Batteries GP New Ultra+ Launch Campaign |
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Midland Realty Hyper-Targeting Strategy Agencies: Mindshare Hong Kong, GroupM Nexus |
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The Hong Kong Jockey Club Discover by Classic 3-in-1
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21. Best Digital Advertising Strategies
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American Express Irreplicable Platinum Moments Agency: UM Hong Kong |
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CItyplaza Hong Kong Cityplaza x Hot Toys: The Flash Speed Force Quest Agency: Boxing Promotions |
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GP Batteries GP New Ultra+ Launch Campaign |
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Hung’s Food Group Yoshinoya Hong Kong Yoshinoya Privilege Pass Agency: Vpon AI Big Data Group |
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Midland Realty Hyper-Targeting Strategy Agencies: Mindshare Hong Kong, GroupM Nexus |
22. Best e-Commerce Strategies
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A.S. Watson Group (HK) Watsons Hong Kong eShop Watsons Order and Pay Express on WhatsApp Agency: Omnichat |
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Airport Authority Hong Kong “My HKG” Mobile App One-stop Booking Experience in Airport City |
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Dyson Hong Kong Dyson Styling Journey with Dyson on WhatsApp Agencies: Omnichat |
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PNS eShop Always on Performance Campaign Agency: FABCOM |
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Watsons Hong Kong eShop Watsons App Agency: EY Mtel |
23. Best Gaming Integration Strategies
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FWD Life Insurance Company (Bermuda) FWD MAX FWD MAX Gamification – MIRRORified Health Theme Park Agency: Cymballe |
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Hang Seng Bank Preferred Banking Preferred Banking – Be a Game Changer and “Carry” Yourself Campaign Agency: Sunny Idea |
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HSBC PayMe by HSBC The Biggest Laisee of All Agency: OMG |
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Olympian City, NBA Sino Malls NBA SUMMER BASE Agencies: Neonet, MGV |
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yuu Rewards yuu – Ready, Set, Grab Jetso Deals! Agencies: de goose, Kids & Dogs, Kitchen, PHD |
24. Best Influencer Strategies
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American Express Irreplicable Platinum Moments Agency: UM Hong Kong |
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FrieslandCampina (Hong Kong) FRISO® MUM FRISO® MUM “Live UP Your True Nature” Agencies: Naughty Things Creative Production |
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GP Batteries GP New Ultra+ Launch Campaign |
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Link Asset Management Link Up Link Up Grand Launch |
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South China Morning Post |
25. Best Programmatic Strategies
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A.S. Watson Group (HK) Watsons Hong Kong eShop Watsons Order and Pay Express on WhatsApp Agencies: Omnichat |
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Ant Bank (Hong Kong) Programmatic Power: Ant Bank’s Winning Formula Agencies: New iMedia, Digioo |
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HSBC Smart Use of Future Money Agencies: OMG, Saatchi & Saatchi |
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Hung’s Food Group Yoshinoya Hong Kong Yoshinoya Privilege Pass Agency: Vpon AI Big Data Group |
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L’Oréal Hong Kong L’Oréal Digital Force – Centralized Digital Operation System Agency: Pontac |
26. Best Omnichannel Strategies
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Cathay Go Miles Further Agencies: Digitas, Leo Burnett |
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GP Batteries GP New Ultra+ Omnichannel Launch Campaign |
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HSBC Smart Use of Future Money Agencies: OMG, Saatchi & Saatchi |
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Midland Realty 360 New Client Strategy Agencies: Mindshare Hong Kong, GroupM Nexus |
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Shangri-La Circle Smart Check-in with Mobile Key & Self-service Kiosk |
27. Best Social Media Strategies
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Del Monte Kitchenomics #GetCookingWithUs Agency: Greenpark |
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GP Batteries GP New Ultra+ Launch Campaign |
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Standard Chartered Hong Kong Frozen Campaign Agency: Leo Burnett Hong Kong |
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The Grounds Zicket Solidifying The Grounds As A Hong Kong Tradition Agency: OCPR |
28. Best UI/UX Design
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Bupa (Asia) Blua Health Blua Health: A One-stop AI-powered App for Health Agency: DigiSalad |
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LVMH Hong Kong Fresh Tea Journey-2023 Customer Activation Program Agency: Pontac |
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Shangri-La Circle Booking Flow Revamp – Immersive Booking, Customized Experience! |
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SmarTone Mobile Communications SmarTone Care SmarTone Care CRM App – Live Smart, Spend Smart! Agency: DigiSalad |
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Watsons Hong Kong eShop Watsons eDr App Agency: EY Mtel |
29. Best Use of Real-Time Marketing
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A.S. Watson Group (HK) Watsons Hong Kong eShop Watsons Order and Pay Express on WhatsApp Agency: Omnichat |
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Bupa (Asia) Blua Health Blua Health: A One-stop AI-powered App for Health Agency: DigiSalad |
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Cathay Pacific Cathay Real Time Travel Performance Agency: Digitas HK |
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Dyson Hong Kong Dyson Styling Journey with Dyson on WhatsApp Agency: Omnichat |
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Midland Realty Hyper-Targeting Strategy Agencies: Mindshare Hong Kong, GroupM Nexus |
30. Best Use of Immersive Technology
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American Express Irreplicable Platinum Moments Agency: UM Hong Kong |
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Bupa (Asia) Blua Health Blua Health: A One-stop AI-powered App for Health Agency: DigiSalad |
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FWD Life Insurance Company (Bermuda) FWD MAX FWD Here We Are For Your Health x MIRRORified Health Theme Park Agency: Cymballe |
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Olympian City, NBA Sino Malls NBA SUMMER BASE Agencies: Neonet, MGV |
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Watsons Hong Kong eShop Watsons App Agency: EY Mtel |
31. Best Use of Personalisation Strategies
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Bupa (Asia) Blua Health Blua Health: A One-stop AI-powered App for Health Agency: DigiSalad |
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DFI Retail Group Mannings Mannings Double 11 campaign Agency: Appier |
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Dyson Hong Kong Dyson Styling Journey with Dyson on WhatsApp Agency: Omnichat |
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Ocean Park Corporation Water World Ocean Park Water World “Be A Splasher” Campaign Agency: Dentsu X |
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Watsons Hong Kong eShop Watsons eDr App Agency: EY Mtel |
33. Best Ad-Tech Tool
Winners will be revealed at the Awards Ceremony.
35. Best Customer Relationship Management Platform
Winners will be revealed at the Awards Ceremony.
36. Best Data Analytics Tool
Winners will be revealed at the Awards Ceremony.
37. Best Programmatic Advertising Platform
Winners will be revealed at the Awards Ceremony.
40. Best Marketing Automation Platform
Winners will be revealed at the Awards Ceremony.
41. Best MarTech Team
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Admazes |
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Cymballe |
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DigiSalad |
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GP Batteries |
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Omnichat |