Fatima Lam

Marketing Director, APAC

Bonhams

Fatima Lam, Marketing Director, APAC at Bonhams, is a pioneer in digital marketing with over 15 years’ experience in the art and luxury sector. She leads omnichannel campaigns, harnessing AI and cutting-edge technologies such as Augmented Reality (AR) walkthroughs and live-streamed auctions to boost brand prominence and engagement across Hong Kong, mainland China, Taiwan, and Singapore. Previously, she held senior positions at Poly Auction Hong Kong and Jaquet Droz. Her enthusiasm for Martech and AI tools drives her to adopt innovative solutions, enhancing marketing strategies with advanced analytics, automation, and personalisation, significantly improving effectiveness and customer experience.