Eileen Tang

Head of Digital Business

Maxim’s Group

As an experienced digital advocate and champion, Eileen Tang has proved herself with a demonstrated successful track record in diversified industries. Eileen joined Maxim’s Group as group head of digital business in 2022. She takes the role as the key strategic leader to drive digital transformation for Maxim’s Group. She establishes and leads a robust and holistic digital strategy for the group including crafting and owning digital platform, which satisfies the unique needs of Maxim’s customers while delivering on business goals and objectives.

Eileen heads up a digital team and takes the lead in driving changes to bring about digital transformation to the workplace and services across the group. Meanwhile she is responsible for external digital distribution partnership for the group. With a deep understanding of digital ecosystems, and well combined with her capability and expertise in brand marketing and digital business, she has made and will continue to drive Maxim’s digital transformation. Before her relocation to Hong Kong, she had taken various executive roles in Alibaba.