Bea Atienza

Marketing Director

Colgate-Palmolive

Bea Atienza is an award-winning planner with over fifteen years of digital experience across international markets. Her approach merges brand planning and consumer-cultural insights with full-funnel marketing and ecosystem development.

Bea currently serves as Marketing Director for impactful brand experience at Colgate-Palmolive Philippines, where she leads digital transformation, customer experience engagement and integrated media strategy.

Before joining the client side, Bea was Chief Strategy Officer at Dentsu Philippines, where she championed strategy and digital transformation across the network’s creative and media agencies. She was concurrently General Manager at iProspect, the group performance marketing arm. She previously helped plan leadership positions with international remits at Edelman Digital Singapore, Wunderman Singapore, and McCann Shanghai. Originally from Manila, she was responsible for setting up the strategy team for McCann / MRM Philippines.

Bea has received industry recognition from awards bodies, is an active speaker and has previously judged for several awards.