2024 Winners
Best of Show – Brand
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Blua Health |
Best of Show – Agency
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Omnichat |
1. Best Cross-Platform Campaign
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AIA International AIA Hong Kong AIA Points X Openrice Minigame Campaign Agency: Cymballe – JERVEX |
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Hang Seng Bank Preferred Banking Preferred Banking – Be a Game Changer and “Carry” Yourself Campaign Agency: Sunny Idea |
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FWD Life Insurance Company (Bermuda) FWD MAX “FWD Here We Are For Your Health” Campaign |
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CREED CREED X ROBBi exclusive – the first scented collectable Art Toy Agencies: Red Ant Asia, Carbon |
2. Best CRM Campaign
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AS Watson MoneyBack Let’s Go Green Agency: Society |
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Octopus Hong Kong Octopus Easy Earn Spend Consumption Voucher with Octopus Easy Earn, Earn Easily Everyday Agency: OMD Hong Kong |
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FWD Life Insurance Company (Bermuda) FWD MAX FWD MAX – Customer Engagement & CRM Mobile Platform |
3. Best Data Activation
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L’Oréal Hong Kong L’Oréal Digital Force – Centralized Digital Operation System Agency: Pontac |
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DBS DBS SME Banking DBS Lead Generation Campaign Agency: FABCOM |
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Promise Hong Kong Promise x Cheerleading Squad Agency: EssenceMediacom Hong Kong |
4. Best Digital Branded Content
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yuu Rewards yuu – Ready, Set, Grab Jetso Deals! Agencies: de goose, Kids & Dogs, Kitchen, PHD |
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Cathay Feels Good To Move Agency: Digitas, Leo Burnett |
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Hang Seng Bank Preferred Banking Preferred Banking – Be a Game Changer and “Carry” Yourself Campaign Agency: Sunny Idea |
5. Best Digital Launch/Rebranding Campaign
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Cathay Feels Good To Move Agency: Digitas, Leo Burnett |
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SmarTone Mobile Communications SmarTone Care SmarTone Care CRM App – Live Smart, Spend Smart! Agency: DigiSalad |
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Bupa (Asia) Blua Health Blua Health: A One-stop AI-powered App for Health Agency: DigiSalad |
6. Best Digital Mass Audience Campaign
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Uber Hong Kong Uber Taxi Rethink Your Ride Agency: EssenceMediacom Hong Kong |
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yuu Rewards yuu – Ready, Set, Grab Jetso Deals! Agencise: de goose, Kids & Dogs, Kitchen, PHD |
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AXA Hong Kong & Macau AXA General Insurance Hong Kong AXA X TaiMaSing: To live carefree, insurance provides the keys Agency: So Don’t Bore |
7. Best Digital OOH Campaign
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Uber Hong Kong Uber Taxi Rethink Your Ride Agency: EssenceMediacom Hong Kong |
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Cathay Feels Good To Move Agencies: Digitas, Leo Burnett |
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Hivestack by Perion Helena Rubinstein Leveraging Programmatic DOOH for Helena Rubinstein in Hong Kong Agency: Omnicom Media Group (OMG) |
8. Best Digital Performance Campaign
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Hang Seng Bank Prestige Banking CFO Campaign Agency: Zenith HK |
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AIA International AIA Hong Kong AIA Points X Openrice Minigame Campaign Agency: Cymballe – JERVEX |
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Standard Chartered Hong Kong Frozen Campaign Agency: Leo Burnett Hong Kong |
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DBS DBS SME Banking DBS Lead Generation Campaign Agency: FABCOM |
9. Best Digital Targeted Audience Campaign
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Bupa (Asia) Blua Health Blua Health: A One-stop AI-powered App for Health Agency: DigiSalad |
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Midland Realty Hyper-Targeting Strategy Agencies: Mindshare Hong Kong, GroupM Nexus |
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AS Watson MoneyBack Let’s Go Green Agency: Society |
10. Best e-Commerce Campaign
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PNS eShop Always on Performance Campaign Agency: FABCOM |
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DFI Retail Group Mannings Mannings Online Store: From Digital Transformation to AI-driven Transformation Agency: FIMMICK |
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HSBC Smart Use of Future Money Agencies: OMG, Saatchi & Saatchi |
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AXA Hong Kong & Macau AXA General Insurance Hong Kong AXA X TaiMaSing: To live carefree, insurance provides the keys Agency: So Don’t Bore |
11. Best Effective Search Campaign
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United Asia Finance UA Finance Data Surge: The Growth Igniter Agencies: GroupM, GroupM Nexus |
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Cathay Pacific Cathay Real Time Travel Performance Agency: Digitas HK |
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Promise Hong Kong Promise x Cheerleading Squad Agency: EssenceMediacom Hong Kong |
12. Best Engaging Campaign
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Hang Seng Bank Preferred Banking Preferred Banking – Be a Game Changer and “Carry” Yourself Campaign Agency: Sunny Idea |
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AS Watson MoneyBack Let’s Go Green Agency: Society |
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LVMH Hong Kong Fresh Tea Journey-2023 Customer Activation Program Agency: Pontac |
13. Best Metaverse Campaign
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HSBC PayMe by HSBC The Biggest Laisee of All Agency: OMG |
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MTR Corporation MTR advertising – Metaverse Campaign Agency: JCDecaux Transport |
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Airport Authority Hong Kong Hong Kong International Airport Advertising – Metaverse Campaign Agency: JCDecaux Transport |
14. Best Mobile Campaign
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FWD Life Insurance Company (Bermuda) FWD MAX “FWD MAX”: A Unified Customer Loyalty & Engagement Mobile Platform |
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Uber Hong Kong Uber Taxi Rethink Your Ride Agency: EssenceMediacom Hong Kong |
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AIA International AIA Hong Kong AIA Points X Openrice Minigame Campaign Agency: Cymballe – JERVEX |
15. Best Phygital Experience
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Watsons Hong Kong eShop Watsons App Agency: EY Mtel |
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Cityplaza Hong Kong Cityplaza x Disney Grow with LOVE Agencies: MakeItLoud, Boxing Promotions |
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Shangri-La Circle Mobile Service Request with NeXRobot |
16. Best User-Generated Content Campaign
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Standard Chartered Hong Kong Frozen Campaign Agency: Leo Burnett Hong Kong |
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Olympian City, NBA Sino Malls NBA SUMMER BASE Agencies: Neonet, MGV |
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Café de Coral Oliver’s Super Sandwiches Go Keto Agency: heydaysss |
17. Best Video/Live Streaming Campaign
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HSBC Smart Use of Future Money Agency: OMG, Saatchi & Saatchi |
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Hang Seng Bank Preferred Banking Preferred Banking – Be a Game Changer and “Carry” Yourself Campaign Agency: Sunny Idea |
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Advanced Micro Devices, Inc AMD AMD x HP VTuber Journey Agency: Eliphant |
18. Best Acquisition & Retention Strategies
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A.S. Watson Group (HK) Watsons Hong Kong eShop Watsons Order and Pay Express on WhatsApp Agency: Omnichat |
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Sino Group S⁺ REWARDS AlipayHK/ AlipayCN “S⁺ REWARDS” Mini App Launch |
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AIA International AIA Hong Kong AIA Points X Openrice Minigame Campaign Agency: Cymballe – JERVEX |
19. Best Conversion Optimisation Strategies
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Standard Chartered Hong Kong Digital Lending Campaign Agency: dentsu Hong Kong |
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DFI Retail Group Mannings Mannings Online Store: From Digital Transformation to AI-driven Transformation Agency: FIMMICK |
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Bupa (Asia) Blua Health Blua Health: A One-stop AI-powered App for Health Agency: DigiSalad |
20. Best Customer Journey
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Dyson Hong Kong Dyson Styling Journey with Dyson on WhatsApp Agency: Omnichat |
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FWD Life Insurance Company (Bermuda) FWD MAX FWD MAX – Customer Engagement & CRM Mobile Platform |
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The Hong Kong Jockey Club Discover by Classic 3-in-1 |
21. Best Digital Advertising Strategies
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GP Batteries GP New Ultra+ Launch Campaign |
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Midland Realty Hyper-Targeting Strategy Agencies: Mindshare Hong Kong, GroupM Nexus |
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Hung’s Food Group Yoshinoya Hong Kong Yoshinoya Privilege Pass Agency: Vpon AI Big Data Group |
22. Best e-Commerce Strategies
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PNS eShop Always on Performance Campaign Agency: FABCOM |
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Airport Authority Hong Kong “My HKG” Mobile App One-stop Booking Experience in Airport City |
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A.S. Watson Group (HK) Watsons Hong Kong eShop Watsons Order and Pay Express on WhatsApp Agency: Omnichat |
23. Best Gaming Integration Strategies
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yuu Rewards yuu – Ready, Set, Grab Jetso Deals! Agencies: de goose, Kids & Dogs, Kitchen, PHD |
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HSBC PayMe by HSBC The Biggest Laisee of All Agency: OMG |
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Hang Seng Bank Preferred Banking Preferred Banking – Be a Game Changer and “Carry” Yourself Campaign Agency: Sunny Idea |
24. Best Influencer Strategies
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South China Morning Post SCMP Advertising+ Morning Studio I Read the SCMP Agency: Assembly |
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Link Asset Management Link Up Link Up Grand Launch |
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GP Batteries GP New Ultra+ Launch Campaign |
25. Best Programmatic Strategies
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Ant Bank (Hong Kong) Programmatic Power: Ant Bank’s Winning Formula Agencies: New iMedia, Digioo |
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Hung’s Food Group Yoshinoya Hong Kong Yoshinoya Privilege Pass Agency: Vpon AI Big Data Group |
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L’Oréal Hong Kong L’Oréal Digital Force – Centralized Digital Operation System Agency: Pontac |
26. Best Omnichannel Strategies
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HSBC Smart Use of Future Money Agencies: OMG, Saatchi & Saatchi |
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Shangri-La Circle Smart Check-in with Mobile Key & Self-service Kiosk |
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Midland Realty 360 New Client Strategy Agencies: Mindshare Hong Kong, GroupM Nexus |
27. Best Social Media Strategies
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The Grounds Zicket Solidifying The Grounds As A Hong Kong Tradition Agency: OCPR |
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Standard Chartered Hong Kong Frozen Campaign Agency: Leo Burnett Hong Kong |
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Del Monte Kitchenomics #GetCookingWithUs Agency: Greenpark |
28. Best UI/UX Design
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Watsons Hong Kong eShop Watsons eDr App Agency: EY Mtel |
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Bupa (Asia) Blua Health Blua Health: A One-stop AI-powered App for Health Agency: DigiSalad |
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Shangri-La Circle Booking Flow Revamp – Immersive Booking, Customized Experience! |
29. Best Use of Real-Time Marketing
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Bupa (Asia) Blua Health Blua Health: A One-stop AI-powered App for Health Agency: DigiSalad |
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Dyson Hong Kong Dyson Styling Journey with Dyson on WhatsApp Agency: Omnichat |
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Cathay Pacific Cathay Real Time Travel Performance Agency: Digitas HK |
30. Best Use of Immersive Technology
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Olympian City, NBA Sino Malls NBA SUMMER BASE Agencies: Neonet, MGV |
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FWD Life Insurance Company (Bermuda) FWD MAX FWD Here We Are For Your Health x MIRRORified Health Theme Park Agency: Cymballe |
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American Express Irreplicable Platinum Moments Agency: UM Hong Kong |
31. Best Use of Personalisation Strategies
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Dyson Hong Kong Dyson Styling Journey with Dyson on WhatsApp Agency: Omnichat |
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Bupa (Asia) Blua Health Blua Health: A One-stop AI-powered App for Health Agency: DigiSalad |
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Watsons Hong Kong eShop Watsons eDr App Agency: EY Mtel |
33. Best Ad-Tech Tool
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The Trade Desk |
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Admazes |
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Spread-it |
35. Best Customer Relationship Management Platform
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Omnichat |
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FWD MAX |
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DigiSalad |
36. Best Data Analytics Tool
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Omnichat |
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Admazes |
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DigiSalad |
37. Best Programmatic Advertising Platform
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The Trade Desk |
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GroupM Nexus Media Solutions |
38. Best Influencer Marketing Platform
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GroupM GOAT |
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Spread-it |
40. Best Marketing Automation Platform
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Omnichat |
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Admazes |
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Shangri-La Circle |
41. Best MarTech Team
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Omnichat |
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DigiSalad |
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GP Batteries |