2022 WINNERS

Best of Show – Agency
Pontac
Best of Show – Brand
YSL BEAUTÉ Hong Kong
1. Best App Design
Eagle Property Management (CP)
Langham Place
New LP Club Loyalty App – Happy Shopping Formula
Agency: DigiSalad

Central Market, Chinachem Group, Urban Renewal Authority
Central Market
Central Market Customer App & Loyalty Program
Agency: NOVA InnoTech
Watsons Hong Kong eShop
Watsons HK Shopping App
Agency: EY Mtel
2. Best COVID-19 Digital Response
Hong Kong Tourism Board
Holiday at Home
Agency: Mindshare Hong Kong
DBS Hong Kong
DBS Towards Zero Food Waste Campaign 2021
Agency: Meology
American Express
AMEX Explorer Card
Never Stop Exploring
Agencies: Universal McCann, Ogilvy PR
3. Best Cross-Platform Campaign
HKT
Now TV
The FANtastic EURO 2020
Agency: Havas Hong Kong
Deliveroo Hong Kong
Deliveroo
Deliveroo Summer Campaign
Agencies: Noah Workshop, De Goose
Promise (HK)
Promise

Promise’s Diva Rookies
Agencies: MediaCom Hong Kong, Mirum Hong Kong, GroupM Nexus
Cityplaza Hong Kong
LIVE HAPPY – Unleash Your Happiness
5. Best Data Activation
Sino Group
S+ REWARDS by Sino Malls
“Special Missions” Spend Stimulation Campaign
Charlotte Tilbury
2021 Member Loyalty Programme
Agency: Pontac
Lingnan University
LingScape
Agency: CMRS Digital Solutions
6. Best Digital Branded Content
CSL Mobile
csl.
“csl. 5G x MIRROR – Experience the World Differently” Campaign
Agency: CruiSo Digital Solutions
TamJai International
TamJai Yunnan Mixian

The Unconventional Anniversary Campaign – The TamJai Way
Agencies: Hardchi Creative, The Bridge Agency
SOGO Hong Kong
SOGO Thankful Weeks 2021
Agency: KREW
7. Best Digital CRM Campaign
Charlotte Tilbury
2021 Member Loyalty Programme
Agency: Pontac
Eagle Property Management (CP)
Langham Place
New LP Club Loyalty App – Happy Shopping Formula
Agency: DigiSalad
FWD Insurance
FWD MAX
FWD MAX 2.0 Engagement Platform
Agency: Kinetix System
Sino Group
Sino Malls
Consumption Voucher Scheme Promotions
8. Best Digital CSR Campaign
DBS Hong Kong
DBS Towards Zero Food Waste Campaign 2021
Agency: Meology

Cityplaza Hong Kong
LIVE HAPPY – Unleash Your Happiness
Agencies: Little Urban Mountain, Storyteller, E’s Concept
Wheelock Properties (Hong Kong)
Wheelock Properties X National Geographic Hong Kong Photo Contest 2021
Agency: KREW
9. Best Digital Launch/Rebranding Campaign
TamJai International
TamJai Yunnan Mixian
The Unconventional Anniversary Campaign – The TamJai Way
Agencies: Hardchi Creative, The Bridge Agency
L’Oréal Hong Kong
Valentino Beauty Hong Kong
Say it with VALENTINO
Agency: Pontac
Trappist Dairy (Hong Kong)
The Healthiest Version of You
Agency: RDS Digital
10. Best Digital Mass Audience Campaign
Deliveroo Hong Kong
Deliveroo
Deliveroo Summer Campaign
Agencies: Noah Workshop, De Goose
Hong Kong Tourism Board
Holiday at Home
Agency: Mindshare Hong Kong
Deliveroo Hong Kong
Deliveroo
Deliveroo Double Big Mac Campaign

Agencies: Noah Workshop, De Goose
11. Best Digital OOH Campaign
CSL Mobile
csl.
“csl. 5G x MIRROR – Experience the World Differently” Campaign
Agency: CruiSo Digital Solutions
SOGO Hong Kong
SOGO Thankful Weeks 2021
Agency: KREW
Swire Properties
Citygate Outlets
Citygate Outlets “Jolly Christmas Market” Christmas Campaign 2021
Agency: Cymballe
12. Best Digital Performance Campaign
KEF
KEF AT HOME
Agency: FABCOM
Sino Group
S+ REWARDS by Sino Malls

“Special Missions” Spend Stimulation Campaign
FWD Insurance
FWD one-stop digital insurance platform launch
Agencies: GroupM, GroupM Nexus
13. Best Digital Targeted Audience Campaign
L’Oréal Hong Kong
YSL BEAUTÉ Hong Kong
YSL BEAUTY RECORDS
Agency: Pontac
Hang Seng Bank
Project Hazel
Agencies: Noiseless Design, Zenith Media, XDCG, Strategic Venture
New World Development Co.
The Pavilia Farm
The Pavilia Farm Full Funnel Campaign
Agency: Eighty20
14. Best e-Commerce Campaign
KEF
KEF AT HOME
Agency: FABCOM
Watsons Hong Kong eShop
Watsons HK Shopping App
Agency: EY Mtel
Fortress Hong Kong
Fortress App Campaign 2021
Agency: Naughty Things Creative
15. Best Effective Search Campaign
United Asia Finance
2021 Yes UA Campaign
Agencies: GroupM, GroupM Nexus
Waving Cat
WavingCat SEO 2021
Agency: Strategic Digital Marketing Company
SmartCook
Content Marketing
Agency: Reform Marketing Solutions
16. Best Engaging Campaign
Midland Realty
VR Property Tour
Agencies: Mindshare Hong Kong, GroupM Nexus
FWD Insurance
FWD MAX
FWD MAX 2.0 Engagement Platform
Agency: Kinetix System
L’Oréal Hong Kong
YSL BEAUTÉ
YSL BEAUTY RECORDS
Agency: Pontac
17. Best Metaverse Campaign
CSL Mobile
csl.
“csl. 5G x MIRROR – Experience the World Differently” Campaign
Agency: CruiSo Digital Solutions
Sun Hung Kai Properties
line friends

SHKP x LINE FRIENDS World Festival x Air
Agency: Makeitfun Studio
18. Best Mobile Campaign
Sino Group
S+ REWARDS by Sino Malls
“Special Missions” Spend Stimulation Campaign
Eagle Property Management (CP)
Langham Place
New LP Club Loyalty App – Happy Shopping Formula
Agency: DigiSalad
L’Oréal Hong Kong
Valentino Beauty Hong Kong
Say it with VALENTINO
Agency: Pontac
19. Best Phygital Experience

CSL Mobile
csl.
“csl. 5G x MIRROR – Experience the World Differently” Campaign
Agency: CruiSo Digital Solutions

Midland Realty
VR Property Tour
Agencies: Mindshare Hong Kong, GroupM Nexus
Fortress Hong Kong
Fortress App Campaign 2021
Agency: Naughty Things Creative
Dah Sing Bank
Dah Sing Credit Card
Catch it If You Can
Agency: Cymballe
20. Best Video/Live Streaming Campaign
TamJai International
TamJai Yunnan Mixian

TamJai x Master 7 Mother’s Day Special
Agencies: Hardchi Creative, The Bridge Agency
Mox Bank
“Because The World Is Changing” Mini series
Agencies: Starcom, M&C Saatchi Spencer
TamJai International
TamJai Yunnan Mixian

The Unconventional Anniversary Campaign – The TamJai Way
Agencies: Hardchi Creative, The Bridge Agency
21. Best Viral Campaign
Hong Kong Tourism Board
Holiday at Home
Agency: Mindshare Hong Kong
AXA Hong Kong and Macau
The Unskippable Ad – MIRROR vs ERROR
Agencies: StarCom, Secret Tour Hong Kong, Origins Production
The Hong Kong Jockey Club
My Stable Campaign
Agency: Webs s’up Production Company
22. Best Virtual Events for Marketing
L’Oréal Hong Kong
YSL BEAUTÉ Hong Kong
YSL BEAUTY RECORDS
Agency: Pontac
TamJai International
TamJai Yunnan Mixian
The Unconventional Anniversary Campaign – The TamJai Way
Agencies: Hardchi Creative, The Bridge Agency
23. Best Acquisition & Retention Strategies
Circle K Convenience Stores (HK)
Circle K
Treat Yourself Better At Circle K
Agency: ESDlife
New World Development Co.
The Pavilia Farm
The Pavilia Farm Full Funnel Campaign
Agency: Eighty20
FWD Insurance
FWD MAX

FWD MAX 2.0 Engagement Platform
Agency: Kinetix System
24. Best AI Solution
Charlotte Tilbury
2021 Member Loyalty Programme
Agency: Pontac
Hong Kong Property
Property Scoring
The Trade Desk
ViewSonic’s AI-optimized ‘United by Play’
25. Best Conversion Optimisation Strategies
New World Development Co.
The Pavilia Farm
The Pavilia Farm Full Funnel Campaign
Agency: Eighty20
Sun Hung Kai Real Estate Agency
apm
apm’s Digital Sportcation Hub
Swire Properties
Citygate Outlets
Citygate Outlets “Jolly Christmas Market” Christmas Campaign 2021
Agency: Cymballe
26. Best Creative Use of AR/VR
Midland Realty
VR Property Tour
Agencies: Mindshare Hong Kong, GroupM Nexus
Olympian City
Sino Malls

OC+ Brand New App Experience
Agency: Gusto Labs
CSL Mobile
csl.
“csl. 5G x MIRROR – Experience the World Differently” Campaign
Agency: CruiSo Digital Solutions
27. Best Customer Journey
L’Oréal Hong Kong
Valentino Beauty Hong Kong
Say it with VALENTINO
Agency: Pontac
Eagle Property Management (CP)
Langham Place
New LP Club Loyalty App – Happy Shopping Formula
Agency: DigiSalad
La Mer Hong Kong
La Mer #EyesFeelBright Campaign
Agency: Assembly
28. Best Digital Advertising Strategies
Wheelock Properties (Hong Kong)
Wheelock Properties X National Geographic Hong Kong Photo Contest 2021
Agency: KREW
SOGO Hong Kong
SOGO Thankful Weeks 2021
Agency: KREW
American Express
AMEX Explorer Card
Never Stop Exploring
Agencies: Universal McCann, Ogilvy PR
29. Best e-Commerce Strategies
Watsons Hong Kong eShop
Watsons HK Shopping App
Agency: EY Mtel
Fortress Hong Kong
Fortress App Campaign 2021
Agency: Naughty Things Creative
KEF
KEF AT HOME
Agency: FABCOM
30. Best Gaming Integration Strategies
L’Oréal Hong Kong
YSL BEAUTÉ Hong Kong
YSL BEAUTY RECORDS
Agency: Pontac
Promise (HK)
Promise

Promise’s Diva Rookies
Agencies: MediaCom Hong Kong, Mirum Hong Kong, GroupM Nexus
L’Oréal Hong Kong
Valentino Beauty Hong Kong
Say it with VALENTINO
Agency: Pontac
Hongkong Land
LANDMARK
Christmas Joy House
Agencies: Cymballe, PRIZM Gcroup, Isobar, Mindshare Hong Kong
31. Best Interactive Media Strategies
Cityplaza Hong Kong
LIVE HAPPY – Unleash Your Happiness
Central Market, Chinachem Group, Urban Renewal Authority
Central Market
Central Market “Good Old Day” Campaign
Agency: Cheil Hong Kong
American Express
AMEX Explorer Card
Never Stop Exploring
Agencies: Universal McCann, Ogilvy PR
32. Best Programmatic Strategies
KEF
KEF AT HOME
Agency: FABCOM
American Express
AMEX Explorer Card
Never Stop Exploring
Agencies: Universal McCann, Ogilvy PR
Hong Kong Disneyland
15th Anniversary Celebration Campaign
Agencies: Publicis Media, Yahoo
33. Best Social Media Strategies
Hong Kong Tourism Board
Holiday at Home
Agency: Mindshare Hong Kong
Cityplaza Hong Kong
Merry GIFTmas

Sun Life Hong Kong
Sun Life
Say No to A Naked Life
Agency: PRIZM Group

Wheelock Properties (Hong Kong)
Wheelock Properties X National Geographic Hong Kong Photo Contest 2021
Agency: KREW
34. Best UI/UX Design
L’Oréal Hong Kong
YSL BEAUTÉ Hong Kong
YSL BEAUTY RECORDS
Agency: Pontac
Eagle Property Management (CP)
Langham Place
New LP Club Loyalty App – Happy Shopping Formula
Agency: DigiSalad
Midland Realty
VR Property Tour
Agencies: Mindshare Hong Kong, GroupM Nexus
35. Best Use of Influencer
American Express
AMEX Explorer Card
Never Stop Exploring
Agencies: Universal McCann, Ogilvy PR
CSL Mobile
csl.
“csl. 5G x MIRROR – Experience the World Differently” Campaign
Agency: CruiSo Digital Solutions
Hong Kong Tourism Board
Holiday at Home
Agency: Mindshare Hong Kong
36. Best Ad-Tech Tool
Aloha Group
Yahoo
Hivestack
38. Best Data Analytics Tool
Aloha Group
Midland Realty
39. Best DOOH Solution
Hivestack
CSL Mobile
42. Best Influencer Marketing Platform
Spread-it
AnyMind Group
47. Best MarTech Team
Cymballe
AnyMind Group
Strategic Digital Marketing Company