2022 WINNERS
Best of Show – Agency
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Pontac |
Best of Show – Brand
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YSL BEAUTÉ Hong Kong |
1. Best App Design
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Eagle Property Management (CP) Langham Place New LP Club Loyalty App – Happy Shopping Formula Agency: DigiSalad |
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Central Market, Chinachem Group, Urban Renewal Authority Central Market Central Market Customer App & Loyalty Program Agency: NOVA InnoTech |
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Watsons Hong Kong eShop Watsons HK Shopping App Agency: EY Mtel |
2. Best COVID-19 Digital Response
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Hong Kong Tourism Board Holiday at Home Agency: Mindshare Hong Kong |
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DBS Hong Kong DBS Towards Zero Food Waste Campaign 2021 Agency: Meology |
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American Express AMEX Explorer Card Never Stop Exploring Agencies: Universal McCann, Ogilvy PR |
3. Best Cross-Platform Campaign
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HKT Now TV The FANtastic EURO 2020 Agency: Havas Hong Kong |
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Deliveroo Hong Kong Deliveroo Deliveroo Summer Campaign Agencies: Noah Workshop, De Goose |
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Promise (HK) Promise Promise’s Diva Rookies Agencies: MediaCom Hong Kong, Mirum Hong Kong, GroupM Nexus |
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Cityplaza Hong Kong LIVE HAPPY – Unleash Your Happiness |
5. Best Data Activation
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Sino Group S+ REWARDS by Sino Malls “Special Missions” Spend Stimulation Campaign |
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Charlotte Tilbury 2021 Member Loyalty Programme Agency: Pontac |
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Lingnan University LingScape Agency: CMRS Digital Solutions |
6. Best Digital Branded Content
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CSL Mobile csl. “csl. 5G x MIRROR – Experience the World Differently” Campaign Agency: CruiSo Digital Solutions |
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TamJai International TamJai Yunnan Mixian The Unconventional Anniversary Campaign – The TamJai Way Agencies: Hardchi Creative, The Bridge Agency |
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SOGO Hong Kong SOGO Thankful Weeks 2021 Agency: KREW |
7. Best Digital CRM Campaign
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Charlotte Tilbury 2021 Member Loyalty Programme Agency: Pontac |
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Eagle Property Management (CP) Langham Place New LP Club Loyalty App – Happy Shopping Formula Agency: DigiSalad |
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FWD Insurance FWD MAX FWD MAX 2.0 Engagement Platform Agency: Kinetix System |
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Sino Group Sino Malls Consumption Voucher Scheme Promotions |
8. Best Digital CSR Campaign
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DBS Hong Kong DBS Towards Zero Food Waste Campaign 2021 Agency: Meology |
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Cityplaza Hong Kong LIVE HAPPY – Unleash Your Happiness Agencies: Little Urban Mountain, Storyteller, E’s Concept |
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Wheelock Properties (Hong Kong) Wheelock Properties X National Geographic Hong Kong Photo Contest 2021 Agency: KREW |
9. Best Digital Launch/Rebranding Campaign
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TamJai International TamJai Yunnan Mixian The Unconventional Anniversary Campaign – The TamJai Way Agencies: Hardchi Creative, The Bridge Agency |
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L’Oréal Hong Kong Valentino Beauty Hong Kong Say it with VALENTINO Agency: Pontac |
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Trappist Dairy (Hong Kong) The Healthiest Version of You Agency: RDS Digital |
10. Best Digital Mass Audience Campaign
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Deliveroo Hong Kong Deliveroo Deliveroo Summer Campaign Agencies: Noah Workshop, De Goose |
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Hong Kong Tourism Board Holiday at Home Agency: Mindshare Hong Kong |
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Deliveroo Hong Kong Deliveroo Deliveroo Double Big Mac Campaign Agencies: Noah Workshop, De Goose |
11. Best Digital OOH Campaign
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CSL Mobile csl. “csl. 5G x MIRROR – Experience the World Differently” Campaign Agency: CruiSo Digital Solutions |
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SOGO Hong Kong SOGO Thankful Weeks 2021 Agency: KREW |
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Swire Properties Citygate Outlets Citygate Outlets “Jolly Christmas Market” Christmas Campaign 2021 Agency: Cymballe |
12. Best Digital Performance Campaign
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KEF KEF AT HOME Agency: FABCOM |
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Sino Group S+ REWARDS by Sino Malls “Special Missions” Spend Stimulation Campaign |
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FWD Insurance FWD one-stop digital insurance platform launch Agencies: GroupM, GroupM Nexus |
13. Best Digital Targeted Audience Campaign
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L’Oréal Hong Kong YSL BEAUTÉ Hong Kong YSL BEAUTY RECORDS Agency: Pontac |
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Hang Seng Bank Project Hazel Agencies: Noiseless Design, Zenith Media, XDCG, Strategic Venture |
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New World Development Co. The Pavilia Farm The Pavilia Farm Full Funnel Campaign Agency: Eighty20 |
14. Best e-Commerce Campaign
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KEF KEF AT HOME Agency: FABCOM |
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Watsons Hong Kong eShop Watsons HK Shopping App Agency: EY Mtel |
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Fortress Hong Kong Fortress App Campaign 2021 Agency: Naughty Things Creative |
15. Best Effective Search Campaign
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United Asia Finance 2021 Yes UA Campaign Agencies: GroupM, GroupM Nexus |
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Waving Cat WavingCat SEO 2021 Agency: Strategic Digital Marketing Company |
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SmartCook Content Marketing Agency: Reform Marketing Solutions |
16. Best Engaging Campaign
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Midland Realty VR Property Tour Agencies: Mindshare Hong Kong, GroupM Nexus |
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FWD Insurance FWD MAX FWD MAX 2.0 Engagement Platform Agency: Kinetix System |
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L’Oréal Hong Kong YSL BEAUTÉ YSL BEAUTY RECORDS Agency: Pontac |
17. Best Metaverse Campaign
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CSL Mobile csl. “csl. 5G x MIRROR – Experience the World Differently” Campaign Agency: CruiSo Digital Solutions |
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Sun Hung Kai Properties line friends SHKP x LINE FRIENDS World Festival x Air Agency: Makeitfun Studio |
18. Best Mobile Campaign
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Sino Group S+ REWARDS by Sino Malls “Special Missions” Spend Stimulation Campaign |
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Eagle Property Management (CP) Langham Place New LP Club Loyalty App – Happy Shopping Formula Agency: DigiSalad |
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L’Oréal Hong Kong Valentino Beauty Hong Kong Say it with VALENTINO Agency: Pontac |
19. Best Phygital Experience
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CSL Mobile |
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Midland Realty VR Property Tour Agencies: Mindshare Hong Kong, GroupM Nexus |
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Fortress Hong Kong Fortress App Campaign 2021 Agency: Naughty Things Creative |
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Dah Sing Bank Dah Sing Credit Card Catch it If You Can Agency: Cymballe |
20. Best Video/Live Streaming Campaign
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TamJai International TamJai Yunnan Mixian TamJai x Master 7 Mother’s Day Special Agencies: Hardchi Creative, The Bridge Agency |
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Mox Bank “Because The World Is Changing” Mini series Agencies: Starcom, M&C Saatchi Spencer |
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TamJai International TamJai Yunnan Mixian The Unconventional Anniversary Campaign – The TamJai Way Agencies: Hardchi Creative, The Bridge Agency |
21. Best Viral Campaign
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Hong Kong Tourism Board Holiday at Home Agency: Mindshare Hong Kong |
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AXA Hong Kong and Macau The Unskippable Ad – MIRROR vs ERROR Agencies: StarCom, Secret Tour Hong Kong, Origins Production |
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The Hong Kong Jockey Club My Stable Campaign Agency: Webs s’up Production Company |
22. Best Virtual Events for Marketing
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L’Oréal Hong Kong YSL BEAUTÉ Hong Kong YSL BEAUTY RECORDS Agency: Pontac |
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TamJai International TamJai Yunnan Mixian The Unconventional Anniversary Campaign – The TamJai Way Agencies: Hardchi Creative, The Bridge Agency |
23. Best Acquisition & Retention Strategies
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Circle K Convenience Stores (HK) Circle K Treat Yourself Better At Circle K Agency: ESDlife |
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New World Development Co. The Pavilia Farm The Pavilia Farm Full Funnel Campaign Agency: Eighty20 |
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FWD Insurance FWD MAX FWD MAX 2.0 Engagement Platform Agency: Kinetix System |
24. Best AI Solution
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Charlotte Tilbury 2021 Member Loyalty Programme Agency: Pontac |
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Hong Kong Property Property Scoring |
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The Trade Desk ViewSonic’s AI-optimized ‘United by Play’ |
25. Best Conversion Optimisation Strategies
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New World Development Co. The Pavilia Farm The Pavilia Farm Full Funnel Campaign Agency: Eighty20 |
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Sun Hung Kai Real Estate Agency apm apm’s Digital Sportcation Hub |
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Swire Properties Citygate Outlets Citygate Outlets “Jolly Christmas Market” Christmas Campaign 2021 Agency: Cymballe |
26. Best Creative Use of AR/VR
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Midland Realty VR Property Tour Agencies: Mindshare Hong Kong, GroupM Nexus |
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Olympian City Sino Malls OC+ Brand New App Experience Agency: Gusto Labs |
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CSL Mobile csl. “csl. 5G x MIRROR – Experience the World Differently” Campaign Agency: CruiSo Digital Solutions |
27. Best Customer Journey
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L’Oréal Hong Kong Valentino Beauty Hong Kong Say it with VALENTINO Agency: Pontac |
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Eagle Property Management (CP) Langham Place New LP Club Loyalty App – Happy Shopping Formula Agency: DigiSalad |
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La Mer Hong Kong La Mer #EyesFeelBright Campaign Agency: Assembly |
28. Best Digital Advertising Strategies
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Wheelock Properties (Hong Kong) Wheelock Properties X National Geographic Hong Kong Photo Contest 2021 Agency: KREW |
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SOGO Hong Kong SOGO Thankful Weeks 2021 Agency: KREW |
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American Express AMEX Explorer Card Never Stop Exploring Agencies: Universal McCann, Ogilvy PR |
29. Best e-Commerce Strategies
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Watsons Hong Kong eShop Watsons HK Shopping App Agency: EY Mtel |
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Fortress Hong Kong Fortress App Campaign 2021 Agency: Naughty Things Creative |
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KEF KEF AT HOME Agency: FABCOM |
30. Best Gaming Integration Strategies
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L’Oréal Hong Kong YSL BEAUTÉ Hong Kong YSL BEAUTY RECORDS Agency: Pontac |
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Promise (HK) Promise Promise’s Diva Rookies Agencies: MediaCom Hong Kong, Mirum Hong Kong, GroupM Nexus |
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L’Oréal Hong Kong Valentino Beauty Hong Kong Say it with VALENTINO Agency: Pontac |
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Hongkong Land LANDMARK Christmas Joy House Agencies: Cymballe, PRIZM Gcroup, Isobar, Mindshare Hong Kong |
31. Best Interactive Media Strategies
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Cityplaza Hong Kong LIVE HAPPY – Unleash Your Happiness |
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Central Market, Chinachem Group, Urban Renewal Authority Central Market Central Market “Good Old Day” Campaign Agency: Cheil Hong Kong |
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American Express AMEX Explorer Card Never Stop Exploring Agencies: Universal McCann, Ogilvy PR |
32. Best Programmatic Strategies
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KEF KEF AT HOME Agency: FABCOM |
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American Express AMEX Explorer Card Never Stop Exploring Agencies: Universal McCann, Ogilvy PR |
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Hong Kong Disneyland 15th Anniversary Celebration Campaign Agencies: Publicis Media, Yahoo |
33. Best Social Media Strategies
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Hong Kong Tourism Board Holiday at Home Agency: Mindshare Hong Kong |
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Cityplaza Hong Kong Merry GIFTmas |
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Sun Life Hong Kong |
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Wheelock Properties (Hong Kong) Wheelock Properties X National Geographic Hong Kong Photo Contest 2021 Agency: KREW |
34. Best UI/UX Design
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L’Oréal Hong Kong YSL BEAUTÉ Hong Kong YSL BEAUTY RECORDS Agency: Pontac |
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Eagle Property Management (CP) Langham Place New LP Club Loyalty App – Happy Shopping Formula Agency: DigiSalad |
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Midland Realty VR Property Tour Agencies: Mindshare Hong Kong, GroupM Nexus |
35. Best Use of Influencer
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American Express AMEX Explorer Card Never Stop Exploring Agencies: Universal McCann, Ogilvy PR |
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CSL Mobile csl. “csl. 5G x MIRROR – Experience the World Differently” Campaign Agency: CruiSo Digital Solutions |
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Hong Kong Tourism Board Holiday at Home Agency: Mindshare Hong Kong |
36. Best Ad-Tech Tool
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Aloha Group |
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Yahoo |
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Hivestack |
38. Best Data Analytics Tool
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Aloha Group |
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Midland Realty |
39. Best DOOH Solution
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Hivestack |
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CSL Mobile |
42. Best Influencer Marketing Platform
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Spread-it |
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AnyMind Group |
47. Best MarTech Team
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Cymballe |
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AnyMind Group |
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Strategic Digital Marketing Company |