Tuan Ee Cheok

Head of Marketing

AEON Bank

Tuan Ee Cheok is a marketing professional with extensive experience in financial services, e-commerce, and digital marketing. As the Head of Marketing at AEON Bank Malaysia, the country’s first Islamic Digital Bank, he leads brand strategy, customer engagement, and market expansion, focusing on innovative campaigns that connect with modern consumers.

Throughout his career, he has contributed to leading digital and technology-driven organisations, including ShopeePay, ShopeeFood, and TikTok, where he played a key role in shaping brand positioning, performance marketing, and customer acquisition. His experience in social commerce, content marketing, and digital ecosystem growth has helped him navigate and adapt to the evolving digital landscape.

Passionate about innovation and continuous learning, Tuan Ee strives to develop impactful marketing strategies while fostering meaningful connections with customers. He remains dedicated to refining digital marketing approaches and contributing to the broader industry through thoughtful and data-driven strategies.