2021 Judges

Nurul Adila Johadi

Head of Marketing

Bank Rakyat

Nurul Adila has been in the marketing and communications industry for over 12 years. After starting out as a trainee at Bank Rakyat in 2009, Adila’s motivation and excellent managing skills allowed her to quickly rise up the ranks and has since held various key roles. Her contribution towards developing the bank’s first branding and communications committee has led to her current appointment as the Head of Marketing. She was instrumental in several of Bank Rakyat’s noteworthy achievements, such as making it into the Malaysia Book of Records for the bank’s ‘Kelab Nury Bank Rakyat’ which saw the largest participation of students in an entrepreneurship event in 2019. Most recently, under Adila’s leadership and her drive to make Bank Rakyat a ‘people’s bank’, her team launched the first online financing platform, QR2E, which caters specifically to SMEs, micro businesses and cooperatives in Malaysia. Since joining Bank Rakyat in 2009, Adila has been the driving force behind several of the bank’s firsts namely – the first international run which saw more the participation of more than 5,000 local and international runners, the first naming right sponsorship for an official Malaysian football league, the Liga Bola Sepak Rakyat and the first live TV program for Selamat Pagi Malaysia when the Menara Kembar Bank Rakyat was officially launched. Adila’s grit and creativity has not only helped Bank Rakyat grow into a people’s bank but also earned the bank various industry recognitions locally and internationally.