Nachiappan M.T. Arasu

VP, Marketing

Express Rail Link

Nachiappan Arasu is a seasoned marketing and brand strategist with extensive experience across transportation, radio, TV, telco, automotive, tech start-ups and integrated marketing communications. Currently leading strategic brand and revenue initiatives at ERL, he specialises in conversion-driven marketing, partnerships, and audience-centric storytelling. Increasingly focused on how AI can enhance marketing effectiveness (without replacing common sense). Nachi believes great marketing should be creative, effective, and measurable.