2022 Judges

Hisham is currently a marketing & business leader for the Boat Noodle brand. He has worked with various organisations, Client-based and agencies on e-commerce, advertising & cross-platform integrated marketing campaigns. He started as a JAVA-based programmer; his understanding of technological innovations, omnichannel performance, brand development & digital advertising has helped him execute many campaigns effectively for the client & brand. In addition, between 2016 and 2018, he oversaw the Social Content team at Leo Burnett Advertising. Before that, he was with Malaysia Airlines, spearheading the brand’s early stage of Social & Digital Marketing and was deep in navigating the turbulence of the 2014 crisis. He is a film director with Merit for Kancil awards for scriptwriting. His short film ‘BUSUK’ was selected as the OFFICIAL SELECTION at the Bali Minikino Film Festival 2021.