2025 Judge's Profile

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Joel Ong

Head of Digital Marketing

Sunway Medical Centre
Joel has nearly 20 years of interdisciplinary marketing experience across various industries. He is a seasoned marketer who builds brands, drives transformative work that resonates with consumers, leads high-performing teams, and creates outcome-based campaigns. He consistently achieves high-impact results.

As Head of Digital at SMC within the Sunway Group, he oversees the digital marketing team, which is responsible for developing strategic initiatives, collaborating with cross-functional departments, and leveraging digital channels to drive engagement and improve customer acquisition. These efforts contribute significantly to the organisation’s overall success.

Before joining Sunway, he spent several years at Huawei as a Marketing Lead, supporting companies across industries and managing campaigns in the Asia-Pacific region. As an innovative leader at the intersection of creativity, user experience, and disruptive technology, he pushed boundaries to achieve greater outcomes.

He has a background in advertising, sales, and marketing, blending his passions for fostering innovative ideas and driving strategic growth.

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