2023 Judge's Profile

Hafidz Ismail

Head of Marketing

PLUS Malaysia

Hafidz Ismail is a passionate marketer with almost 20 years of experience in local, regional, and global brand marketing & communications roles. Hafidz is currently the Head of Marketing at PLUS Malaysia, where he leads a variety of customer experience (CX) and integrated marketing communications (IMC) programs serving both B2C & B2B customer segments.

Prior to joining PLUS, Hafidz served as Head of Communications at Yayasan Hasanah, the social impact foundation of Khazanah Nasional Berhad, Malaysia’s sovereign wealth fund. He also spent several years at PETRONAS Lubricants International as the Global Brand & Category Marketing Manager (Passenger Car Motor Oil & Motorcycle Oil).

Before his switch to national institution brands, Hafidz also served in brand management and integrated marketing communication (IMC) roles for some of the world’s most popular brands in Procter & Gamble, Colgate-Palmolive, and The Coca-Cola Company.

Hafidz is a graduate from the University of Minnesota (Twin Cities, USA) with a Bachelor’s Degree in Mechanical Engineering and recently completed Yale University’s Accelerated Management Program.

Outside of work, Hafidz considers himself a devoted husband and father to his two young children. An avid traveller, he is also a self-proclaimed foodie who is always on the prowl for the next great ‘makan’ experience.