2023 Judge's Profile

Deenie Ong

Head of Marketing (Oral Care division)

Southern Lion

Deenie Ong is a passionate brand builder with over 12 years of experience in the FMCG industry. Deenie has a proven track record not only in creating multiple award-winning campaigns (more than 30 awards to-date and counting!) but is also known for her strong business acumen in turning around struggling brands into strong, profitable businesses at both local and regional level. She has honed her experiences and skillsets in multiple notable companies such as Unilever, Dutchlady, Vinda and is currently the Head of Marketing for Oral care in Southern Lion, leading a sizeable team of brand enthusiasts. Her favourite campaign under her belt to-date remains Libresse V Kebaya , which she believes is a campaign that truly breaks boundaries in creativity. Her philosophy is always to aim for excellence, and success will follow. She looks forward to continue creating a positive impact everywhere she goes, be it in the lives of consumers or the society.