Anoushka Bhar

Head of PR & Communications

Boost

With over 15 years of experience in integrated communications, Anoushka is a seasoned PR leader with a proven track record in brand storytelling, corporate reputation management, and crisis communications. Having worked across agency and in-house roles in Malaysia and Singapore, she brings a well-rounded, strategic perspective to the evolving landscape of digital and fintech communications.

Currently, Anoushka is the Head of PR & Communications at Boost, a regional fintech powerhouse and digital bank. She leads end-to-end communications strategies, spanning corporate, consumer, internal, and ESG communications to enhance brand credibility, drive thought leadership, and protect reputation across multiple markets.

Previously, she was Senior Manager of Communications at Lazada, where she played a pivotal role in shaping corporate messaging, driving executive visibility, and aligning communications across regional and local teams.

Beyond her professional pursuits, Anoushka is an avid home cook and baker, constantly experimenting with new recipes on weekends. She also unwinds with a good book, finding solace in immersive storytelling—both in life and in literature.