2025 Judge's Profile
Andrew Hong
Head of Marketing
Inside Scoop
Andrew first joined Inside Scoop in 2013 as a part-time scooper in their very first year and never really left – apart from a 2-years stint in Banking Today, he leads marketing for both the cafe and CPG business, bringing flavours to life and finding fun, creative ways to connect with Malaysians everywhere. He’s big on trying new ideas (even when the odds aren’t great) and believes the best way to find out what works is to get it out there.
Outside of ice cream, you’ll probably find him on a long run chasing a new PB!
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