2023 Judge's Profile

Thu Tran

Vice President, PR & Communications

Timo Digital Bank, Vietnam

Thu Tran is an inspiring and influencing brand storyteller who understands market insight and consumer behavior drawing from over 15 years of experience. Thu Tran has contributed to the set up and growing of global and local brands in various industries in both B2B and B2C arenas including Real Estate, Education, F&B and Healthcare, Finance/ Banking with significant achievements in Branding, PR & Comms, Digital, Event & Activations, Crisis Management and Back- to- Community Activities (CSR)

Becoming Cooperate Relation Lead in the Vietnam market has given Thu Tran the opportunity to work with McDonald’s Global PR team in many international campaigns which greatly enriched her expertise in PR-Comms field. After successfully localizing the McDonald’s brand with Vietnamese menu such as rice, “Phở” burger and closely approaching Vietnamese customers, Thu once again challenged herself at Timo – the leading and pioneering digital bank in Vietnam. Thu’s next goal is to positioned Timo to become one of the most successful and iconic Vietnamese brands among the global market.