2026 Winners

PR Awards Overall Champion - Agency

Ampersand Advisory

PR Awards Overall Champion - Brand

Shopee

1. Best Anniversary Campaign

	GOLD Shopee Campaign: Shopee 10th Anniversary: Keeping Cultures Alive
	SILVER L’Oréal Indonesia Campaign: L’Oréal Indonesia 45 Years Agency: Komunikasee PR Agency
	SILVER Millennium Hotels and Resorts Campaign: MHR30: Honouring Our Roots, Shaping the Next Chapter
	BRONZE Ralph Lauren® Campaign: 10th Anniversary of Polo Ralph Lauren® at Shaw Centre Agency: Gusto Collective (Singapore)

2. Best Corporate Affairs Strategy

GOLD

Shopee
Brand: Shopee Indonesia
Campaign: Festival Penulis Lokal (Local Authors Festival)

SILVER

Singtel
Campaign: Majulah Singapura

BRONZE

Micron
Campaign: First in Singapore – HBM Advanced Packaging Facility Groundbreaking Event
Agency: Golin Singapore

3. Best CSR Communications

GOLD

Grab Philippines
Campaign: Grab Ride to Vote
Agencies: NuWorks Interactive Labs, Universalis Media, In Circle, Bridges PR

SILVER

Globe Telecom
Campaign: Hapag Movement

BRONZE

Danone Indonesia
Brand: AQUA
Campaign: Vir-ART-Lity
Agency: Brightminds Communications

4. Best Employee Engagement / Internal Communications

GOLD

DBS Bank
Campaign: CARE@IBGO AI-Powered People Transformation

SILVER

DBS Bank
Campaign: The Future-Ready SPARK: Building a Culture of Excellence

BRONZE

Telkomsel
Campaign: #TelkomselJagaData

5. Best Engagement for a Targeted Community

	GOLD National Volunteer and Philanthropy Centre Campaign: President’s Volunteerism and Philanthropy Awards Agency: FINN Partners Singapore
	SILVER AIA Singapore Campaign: AIA UltimateFitness Fest (AUFF)
	SILVER Shopee Brand: Shopee Singapore Campaign: Shopee x NDP Fly Our Flag 2025
	BRONZE Geneco Campaign: Till the End of Time

6. Best Event-Led PR Campaign

GOLD

Dell Technologies
Campaign: Breaking Through AI Noise with a Human-First Lens
Agency: Burson

SILVER

Novartis Corporation Malaysia
Campaign: Living Well, Living Longer

BRONZE

ION Orchard (Orchard Turn Developments)
Campaign: Live The Race

7. Best Experiential PR Campaign

GOLD

Mount Faber Leisure Group
Brand: Singapore Cable Car
Campaign: Pokémon Day-to-Night Adventure Presented by Singapore Cable Car
Agency: Mad Hat Asia

SILVER

StarHub
Campaign: Discover Your Digital BMI
Agency: AKA Asia

BRONZE

Geneco
Campaign: Lost To Be Found

8. Best Insights-Driven PR

GOLD

Singlife
Campaign: Singlife Long-term Care Campaign

SILVER

StarHub
Campaign: Discover Your Digital BMI
Agency: AKA Asia

BRONZE

Navigos Group
Brand: VietnamWorks
Campaign: VietnamWorks Branding Campaign
Agency: Biz-Eyes

9. Best Launch / Re-Launch Campaign

GOLD

Etika Group of Companies
Brand: Calpis Soda
Campaign: Calpis Soda One In A Million
Agency: Ampersand Advisory

SILVER

Heineken®
Brand: Heineken® Silver
Campaign: The Heineken® Smootheriser
Agencies: DeVries Global Singapore, LePub Singapore

BRONZE

Maybank Singapore
Campaign: Maybank XL Cards Launch
Agency: Ampersand Advisory

10. Best Media Relations Strategy

GOLD

Hong Kong Tourism Board
Campaign: Discover Hong Kong

SILVER

Singlife
Campaign: Singlife Long-term Care Campaign

BRONZE

Bayer Indonesia
Campaign: The Science Behind: A Series of Bayer Media Classes
Agency: R&R Communications

11. Best PR by an In-House Communications Team

GOLD

DHL Express Singapore
Brand: DHL
Campaign: From Thought Leader to Action Leader: Setting the Standards for Sustainable Aviation

SILVER

Tan Tock Seng Hospital
Campaign: Where Excellence Meets Compassion

BRONZE

Globe Telecom
Campaign: The Hapag Movement

12. Best PR Campaign - Start-Up / Small Business

GOLD

TriOn & Co
Campaign: Forging the Future of Communications Excellence

SILVER

Advance Intelligence Group
Brand: Atome
Campaign: Atome PayLater Anywhere Card Expansion
Agency: Ellerton & Co. Public Relations

BRONZE

alc-eze
Campaign: World’s First Chief Hangover Officer
Agency: CampaignLab

13. Best PR Campaign - Thought Leadership & Reputation Management

	GOLD Singlife Campaign: Singlife Long-term Care Campaign
	SILVER Micron Campaign: First in Singapore – HBM Advanced Packaging Facility Groundbreaking Event Agency: Golin Singapore
	SILVER Shopee Brand: Shopee Indonesia Campaign: Shopee XTRA AMAN (Anti-Scam Education)
	BRONZE Income Insurance Campaign: Income 55th Anniversary Campaign – Hand in Hand with Singapore

14. Best PR Campaign for a Specific Audience

GOLD

Geneco
Campaign: Till the End of Time

SILVER

Geneco
Campaign: Lost To Be Found

BRONZE

Johnson & Johnson
Campaign: Dual Control: Reclaiming DREAM for Young IBD Patients Across APAC
Agencies: Weber Shandwick, Wuxi Zero Hour Culture Communication, Beijing Yingqin Culture & Media, Dentsu PR Consulting K.K.

15. Best PR Campaign: B2B

GOLD

DBS Bank
Campaign: New Realities, New Possibilities

SILVER

NCS
Campaign: Leading the Era of AI with Intelligentisation, Internationalisation and Inspiration
Agency: FleishmanHillard Singapore

BRONZE

QBE Asia
Campaign: QBE SME Survey 2025 (Singapore and Hong Kong)
Agency: Belmont Communications

16. Best PR Campaign: Banking / Financial Services

GOLD

Singlife
Campaign: Singlife Long-term Care Campaign

SILVER

ShopeePay Malaysia
Brand: SPayLater
Campaign: Fikir Sekarang, Bayar Kemudian (Think First, Before You Pay Later)

BRONZE

BPMB Group
Brand: BPMB Bank
Campaign: Coming as One: The BPMB Group’s Journey
Agency: Edelman Malaysia

17. Best PR Campaign: Beauty & Wellness

GOLD

L’Oréal International Distribution
Brand: Maison Margiela
Campaign: Maison Margiela House
Agency: Gusto Collective (Singapore)

SILVER

PAÑPURI
Campaign: PAÑPURI Brand Launch in Singapore
Agency: Upcycle Communications

BRONZE

Estée Lauder Singapore
Brand: The Ordinary
Campaign: Take SPF Everywhere: The Ordinary Launches New UV Filters SPF45 Serum
Agency: Access Communications Singapore

18. Best PR Campaign: Electronics & Tech

GOLD

YTL Corporation
Brand: ILMU
Campaign: ILMU AI Launch
Agency: Ampersand Advisory

SILVER

Concepcion Midea Philippines
Brand: Toshiba Lifestyle Philippines
Campaign: Embodying the Takumi Spirit: Toshiba’s “Details Matter” Campaign
Agency: COMCO Mundo League of Enterprises

BRONZE

Samsung Electronics Philippines Corporation
Brand: Samsung Philippines
Campaign: Galaxy S25 Series Launch
Agencies: Cheil Philippines, Spark It, Starcom, Taro AOX

19. Best PR Campaign: Entertainment

GOLD

Etika Group of Companies
Brand: Calpis Soda
Campaign: Calpis Soda One In A Million
Agency: Ampersand Advisory

SILVER

Singapore International Film Festival
Campaign: Reviving Cinema In a Year of Closures
Agency: Mutant

BRONZE

Fabrik Asia
Campaign: Somewhere Out There Singapore
Agency: Access Communications Singapore

20. Best PR Campaign: F&B

	GOLD McDonald’s Singapore Campaign: McDonaldland Crew Singapore Tour Agency: Golin
	SILVER Pizza Hut Singapore Campaign: Cheeseburger Melts – It Just Makes Sense Agency: TEAM LEWIS
	BRONZE Lovehoney Campaign: OLOS: Flipping The Script on Solo Love Agency: CampaignLab
	BRONZE Vow Brand: Forged Campaign: Forged x Two Men Bagel House Agency: bSIDE

21. Best PR Campaign: Fashion & Apparel

GOLD

American Tourister
Campaign: American Tourister x AirAsia: A Cross-Border Travel Collab That Took Off
Agency: Ampersand Advisory

SILVER

IICOMBINED
Brand: Gentle Monster
Campaign: Gentle Monster Marina Bay Sands Store Reopening Event
Agency: Access Communications

BRONZE

Lenskart Solutions
Campaign: Lenskart × Sweet Bean I Want A Hug Limited Edition Collection
Agency: WhiteLabel PR

22. Best PR Campaign: FMCG

GOLD

Etika Group of Companies
Brand: Calpis Soda
Campaign: Calpis Soda One In A Million
Agency: Ampersand Advisory

SILVER

Ace Canning
Brand: Homesoy
Campaign: Stop That Dot Together
Agency: Ampersand Advisory

BRONZE

Nestlé Philippines
Brand: NIDO
Campaign: Acts of Love
Agency: Spark It

23. Best PR Campaign: Government / Public Services

	GOLD Etika Group of Companies Brand: Atlas Vending Campaign: Atlas Ecopod: World’s Slimmest Reverse Vending Machine with Compaction System Agency: Ampersand Advisory
	SILVER Grab Philippines Campaign: Grab Ride to Vote Agencies: NuWorks Interactive Labs, Universalis Media, In Circle, Bridges PR
	SILVER Sentosa Development Corporation Campaign: Cooling Sentosa Agency: We. Communications
	BRONZE Danantara Indonesia Campaign: Danantara Indonesia “Getting the House in Order” Agency: Evlogia Advisory

24. Best PR Campaign: Healthcare & Pharmaceuticals

	GOLD Johnson & Johnson Campaign: The 3rd Opinion Agencies: Ogilvy Health, Signal Collective, Sailor Studio
	SILVER MSD International (Singapore Branch) Campaign: The Survivor Who Sparked a National Shift in HPV Prevention Agency: Mediabrands Content Studio (an Omnicom Media Company)
	BRONZE International Pharmaceuticals Brand: Efficascent Oil Extreme Campaign: Himbing Nation Agency: Streamlined Campaigns
	BRONZE Novartis Corporation Malaysia Campaign: Living Well, Living Longer

25. Best PR Campaign: Lifestyle & Travel

GOLD

Hong Kong Tourism Board
Campaign: Jelajah Hong Kong

SILVER

Hong Kong Tourism Board
Campaign: Love on the Clock in Hong Kong

BRONZE

Hilton
Campaign: Hilton India Brand Showcase

26. Best PR-led Integrated Communications

GOLD

Geneco
Campaign: Lost To Be Found

SILVER

TikTok Singapore
Campaign: TikTok Singapore: Then. Now. Always Ours.
Agency: VoxEureka Singapore

BRONZE

Malaysia Aviation Group
Campaign: Turning DEI Into Action in Aviation

27. Best Regional PR

	GOLD Johnson & Johnson Campaign: On the Cusp of a Cure Agencies: GCI Health, L.E.K. Consulting
	SILVER 2K Games Brand: Borderlands Campaign: Borderlands 4: APAC Unlocked – Not Just Another Sequel Agency: Redhill Communications
	BRONZE General Mills Singapore Brand: Nature Valley Campaign: Nature Valley Protein Agency: Mad Hat Asia
	BRONZE QBE Asia Campaign: Insurance Amplified: Building Influence Across Asia Agency: Belmont Communications

28. Best Use of Advocates

GOLD

RedMart
Campaign: ReadyToRedMart
Agency: Grayling

SILVER

Geneco
Campaign: Till the End of Time

BRONZE

Royal Enfield
Campaign: ROYAL ENFIELD AMAZING THAILAND RIDE
Agency: Blisses Point Communications

29. Best Use of Celebrities / Influencers

GOLD

Grab Philippines
Campaign: Grab x Paano Ba ‘To Podcast: Sipag, Diskarte at Oportunidad Sa Pag-Asenso
Agency: BridgesPR

SILVER

McDonald’s Singapore
Campaign: McDonaldland Crew Singapore Tour
Agency: Golin

BRONZE

Shopee
Brand: Shopee Thailand
Campaign: Shopee Affiliate World Tour Seasons 1 & 2

30. Best Use of Content

GOLD

First Pride
Campaign: Moment Istimewa Bersama First Pride
Agency: VX

SILVER

McDonald’s Singapore
Campaign: The Great Retirement
Agency: Golin

BRONZE

Geneco
Campaign: Lost To Be Found

31. Best Use of Micro / Niche Influencers

GOLD

Ace Canning
Brand: Homesoy
Campaign: Stop That Dot Together
Agency: Ampersand Advisory

SILVER

RedMart
Campaign: ReadyToRedMart
Agency: Grayling

BRONZE

Geneco
Campaign: Lost To Be Found

32. Best Use of Owned Media

GOLD

Ministry of Education
Brands: Design Office, MOE
Campaign: Building confidence and trust in Singapore’s education system

SILVER

World Table Tennis
Campaign: Experience World Table Tennis

BRONZE

Singlife
Campaign: LifeStuff Blog

33. Best Use of Social Media

GOLD

CapitaLand Investment
Campaign: Mofusand Holidays at CapitaLand Malls

SILVER

Maybank
Brand: Maybank Championship
Campaign: How Maybank Championship Redefined Audience Connection Through Social Storytelling
Agency: VX

BRONZE

Geneco
Campaign: #ForestOfProsperity

34. Best Use of Social Media for Crisis Communications

GOLD

Astro Audio
Brand: ERA FM
Campaign: Kelas Perpaduan ERA
Agencies: Ballsy, Your Maker

SILVER

Singapore Kindness Movement
Campaign: Be Greater – PSAs
Agency: PROTOCOL

BRONZE

QBE Asia
Campaign: QBE SME Survey 2025 (Singapore and Hong Kong)
Agency: Belmont Communications

35. Best Use of Tech / AI for PR

GOLD

West Coast Expressway
Campaign: Tech/AI Enabled Crisis Intelligence for WCE Section 3 Resolution

SILVER

Shopee
Brand: Shopee Indonesia
Campaign: Shopee XTRA AMAN (Anti-Scam Education)

BRONZE

CapitaLand Investment
Campaign: Mofusand Holidays at CapitaLand Malls

36. Best Use of Trendjacking for PR

GOLD

Mang Inasal
Campaign: Mang Inasal x Cristopher Diwata’s “What Hafen, Mang Inasal?”

SILVER

Fresh N Famous Foods
Brand: Chowking Philippines
Campaign: Mami Wowie
Agency: Propel Manila

BRONZE

NUS Business School
Campaign: Trendjacking Singapore F1 Night Race

37. Best Use of Virtual & Hybrid Events

GOLD

DANA
Campaign: Posko Bantuan Keliling

SILVER

CapitaLand Investment
Campaign: Mofusand Holidays at CapitaLand Malls

BRONZE

COMCO School of Communications (COMSchool), International Association of Business Communicators (IABC) Philippines
Brand: The Communications Olympiad
Campaign: The Communications Olympiad: Rewriting Climate Change with the Next Gen Communication Practitioners
Agency: COMCO Mundo League of Enterprises