Raja Zalina Raja Safran

Head of Corporate & Government Affairs (Malaysia & Singapore)

Mondelez International 

Raja Zalina serves as Head of Corporate & Government Affairs (CGA), Mondelez International (Malaysia & Singapore) and a member of the regional CGA Leadership Team for AMEA (Asia, Middle-East and Africa). Throughout her 25 over years career experience, she has built a strong niche in the areas of transformation and start-up development, strategic and influential communications, corporate and consumer brands. In 2015, she received the PRWeek Asia-Pacific Gold Award, the only gold award recipient from Malaysia, for the Cadbury chocolate halal issue. Other than her role in Mondelēz, Raja Zalina serves as Executive Committee Member (EXCO) in the FMM Food & Beverage Manufacturing Group in Malaysia (FMM MAFMAG). She is also a Council Member with the Malaysia Advertisers Association (MAA) and serves as MAA representative to the Advertising Standards Advisory of Malaysia(ASA). Raja Zalina is an strong advocator of powerful leadership communications and she is passionate about nurturing young talents to become great leaders of the future.