2025 Judge's Profile

Praveena Muniandi

Associate Director, PR & Communications, Brand Management, Marketing & Communications

 Touch ‘n Go

With over 15 years in public relations, Praveena Muniandi has built a career at the intersection of brand storytelling, corporate reputation, and crisis management. Her expertise spans industries, ensuring that brands not only deliver messages but also build trust, shape conversations, and inspire engagement.

She specialises in brand strategy, corporate and consumer communications, employee advocacy, and high-stakes crisis navigation. Whether driving corporate narratives, strengthening reputation management, or fostering stakeholder relationships, Praveena’s work ensures that brands remain resilient and relevant. Currently at Touch ‘n Go, she plays a pivotal role in strategic communications, crisis response, and brand positioning in a rapidly evolving digital landscape.

Beyond execution, she is a mentor and leader, championing collaboration and accountability to drive authentic, impactful storytelling. A firm believer in integrated communication, she aligns multiple touchpoints to create seamless, engaging brand experiences.

A storyteller at heart, Praveena ensures that brands are heard, trusted, and remembered.