2026 Judge’s Profile

Kinjal Shah

Associate Director of Communications

Singapore American School

Kinjal Shah is the Associate Director of Communications at Singapore American School, where she leads with curiosity, empathy, and purpose. With more than 15 years of experience in brand storytelling and strategic communications, she believes the heart of her work lies in shaping experiences, building trust, and creating a sense of belonging. At SAS, Kinjal leads a talented creative team and oversees storytelling for the school’s $450M campus transformation, connecting 10,000+ community members through meaningful narratives. Her approach blends strategy with heart—ensuring every message reflects the diversity, pride, and shared purpose of the community she serves.