2026 Judge’s Profile
Chorfa Yuktanun
Chief Marketing and Customer Officer
Generali Life Assurance Thailand
Chorfa Yuktanun is the chief marketing and customer Officer at Generali Life Assurance Thailand widely recognised for leading transformative brand growth and customer first innovation. She seamlessly integrates creativity, technology, and data to elevate Generali Thailand’s market presence and competitiveness. Under her leadership, the company has achieved significant milestones, including the industry’s highest RNPS results, award winning digital engagement, and the rapid expansion of new digital distribution channels.
Before joining Generali, Chorfa built more than 20 years of expertise in the advertising and marketing consulting industry, where she developed a strong foundation in strategic brand building and customer engagement. She is respected for her ability to inspire teams, strengthen customer loyalty, and create brand experiences that resonate both emotionally and commercially.
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