2025 Finalists
1. Best Anniversary Campaign
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AET Campaign: AET 30th Anniversary Campaign |
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Cartier Singapore Campaign: Cartier Trinity 100 Agency: Gusto Collective Singapore (Formerly known as Mercury Integrated) |
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Coty Operations Asia Pacific Campaign: Coty 120th Celebrations: ISEA Media Engagement Tour Agency: WEPURPLE |
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Indah Water Konsortium (IWK) Campaign: Indah Water Konsortium (IWK): Celebrating 30 Years of Environmental Stewardship |
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ION Orchard Campaign: Celebrating 15 years of ION Orchard Agency: TEAM LEWIS |
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ION Orchard Campaign: ION Orchard 15th Anniversary – Dear ION Agencies: Gusto Collective Singapore (Formerly known as Mercury Integrated), Telescope Studios |
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Jetstar Campaign: Soar for Singapore Agency: AKA Asia |
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Mount Faber Leisure Group Brand: Singapore Cable Car Campaign: Singapore Cable Car 50th Anniversary Agency: PRecious Communications |
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PLDT – Smart Campaign: PLDT: 95 years of meaningful connections for Filipinos |
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The Ascott Limited (Ascott) Campaign: Ascott Unlimited Agency: Sandpiper |
2. Best Change Management Strategy
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Alibaba Cloud Campaign: Alibaba Cloud’s Local Media Engagement for Paris Olympics 2024 Agency: Arcis Communications |
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Nestlé Malaysia Brand: Maggi® Campaign: Maggi® Sah Malaysia – For Malaysians, By Malaysians Agencies: Golin Singapore, Weber Shandwick Malaysia, Digitas Malaysia, OpenMind Malaysia, VML Malaysia |
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Singapore Life Brand: Singlife Campaign: Singlife Sure Invest Cessation |
3. Best Corporate Affairs Strategy
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Advance Intelligence Group Brands: Atome, ADVANCE.AI Campaign: Supporting Advance Intelligence Group From a Startup to a US$2bn Financial Powerhouse Agency: Ellerton & Co. Public Relations |
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Indosat Ooredoo Hutchison Campaign: Indonesia AI Day |
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Luxury Group by Marriott International, Asia Pacific excluding China Campaign: Savor the Journey Agency: FINN Partners |
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RHB Singapore Campaign: Small Acts, Big Impact |
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Singapore Life Brand: Singlife Campaign: First-in-market Dementia Cover |
4. Best CSR Communications
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Air Selangor Campaign: Sesama Mara (Together We Move Forward) |
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Bank Central Asia (BCA) Campaign: Kisah Jejak Bukti Bakti BCA” (The Story of BCA’s Legacy) Agency: Dentsu Indonesia |
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Club Med, Mandai X Brand: Ranger Buddies Campaign: Start A Wave of Change |
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Converge ICT Solutions Campaign: Converge Project Free Wi-Fi |
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Decathlon Australia Campaign: Playgrounds to Podiums Agency: CampaignLab |
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Delivery Hero Philippines (DHPI) Brand: foodpanda Philippines Campaign: Ka-pandaBIZ: Women on Wheels (WoW) Agency: Hapinoy (At1ndahan) |
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Lien Foundation Campaign: Senior Care Campaigns by Lien Foundation Agency: WhiteLabel PR |
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Marina Bay Sands Brand: Sands Cares Campaign: Sands for Singapore Charity Festival 2024 |
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McDonald’s Singapore Campaign: Lovin’ Me – A Youth Mental Wellness Initiative Agency: Golin Singapore |
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RHB Singapore Campaign: Small Acts, Big Impact |
5. Best Employee Engagement/Internal Communications
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AIA Group Campaign: AIA CAN: An Eco-Office Movement |
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DBS Bank Campaign: Best of Us: Empowering Me, We, and E! |
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DBS Bank Campaign: SPARK: Fuelling Growth, Rocketing Engagement |
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DBS Bank Campaign: A Better World with DBS |
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Dentsu Southeast Asia Campaign: Be One to be #1: |
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DHL Campaign: The Haunting Click |
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Grab Campaign: G/AI Sprint by Grab Internal Communications Team |
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Megaworld Corporation Campaign: PRESident’s CONversations with Megaworld Employees |
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Singapore Life Brand: Singlife Campaign: M&A Project: Sumitomo Life – Singlife |
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Singtel Campaign: Voices From Comcentre Agency: Akanga Film Asia |
6. Best Engagement for a Targeted Community
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Bank of the Philippine Islands Campaign: BPI #BestLifeRun – Corporate Race |
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Bytedance Brand: TikTok Indonesia Campaign: Offline Engagement, Online Impact: TikTok’s Bold Strategy for Teen Safety Agency: The Hoffman Agency |
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DITO Telecommunity Campaign: Todo na DITO sa Dinagyang Festival Agency: M360° PR+Activations Agency |
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Geneco Campaign: #VoyageToProsperity |
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Hong Kong Tourism Board Campaign: Hello Good Fortune Agency: MSL Thailand |
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Indosat Ooredoo Hutchison Campaign: IDCamp |
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Institute of Corporate Directors Malaysia (ICDM) Campaign: Power, Purpose, Prestige: Real Stories from Real Corporate Leaders Agency: Narro Communications |
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McDonald’s Singapore Campaign: Lovin’ Me – A Youth Mental Wellness Initiative Agency: Golin Singapore |
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SME Bank Malaysia Campaign: SME Bank FundFest 2024 |
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Unilever Vietnam Brand: Lifebuoy Campaign: Lifebuoy Back-to-school 2024 Campaign Agencies: Creativehunts Vietnam, Mindshare |
7. Best Event-Led PR Campaign
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ACMobility Campaign: Ayala Malls Manila Bay EV Charging Station (EVCS) Launch Agencies: Bud Communications, Plan Bravo-Primetime Group |
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Bank of the Philippine Islands Campaign: BPI Sustainability Awareness Month 2024 Media Briefing |
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CGS International Campaign: Charting New Horizons: The Grand Unveiling of CGS International Securities Singapore |
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Crunchyroll Campaign: Crunchyroll Brings Anime to Life at AFA 2024 Agency: Eastwest Public Relations |
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DITO Telecommunity Campaign: Todo na DITO sa Dinagyang Festival Agency: M360° PR+Activations Agency |
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FWD Life Insurance (FWD Philippines) Campaign: The One for Music Lovers: FWD Challenges Traditional Representation of The Market’s Hopes and Dreams Agency: MullenLowe MARC |
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Garnier Campaign: Garnier Green Academy Agency: Gusto Collective Singapore (Formerly known as Mercury Integrated) |
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Sentosa Development Corporation Campaign: Sentosa Sensoryscape Launch Campaign Agency: We. Communications |
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The Singapore EDITION Campaign: The Singapore EDITION Launch Agency: Upcycle Communications |
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TOKEN2049 Campaign: Showcasing the TOKEN2049 event in Singapore as the definitive global platform for crypto and finance industry convergence. Agency: Wachsman |
8. Best Experiential PR Campaign
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alc-eze Campaign: World’s First Hangover Free Bar Agency: CampaignLab |
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CapitaLand Malls Campaign: Pixar Puffy Happiness Agency: Insider Communications |
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DITO Telecommunity Campaign: DITO Sa Puso Ko Agency: M360° PR+Activations Agency |
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Geneco Campaign: The Magic of Hope |
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Geneco Campaign: #VoyageToProsperity |
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Home Credit Philippines Campaign: Home Credit Philippines and EMCOR’s Unlock New Adventures Agency: Prometheus |
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Kenvue Brand: Listerine Campaign: Listerine Swish & Makan Agency: Mad Hat Asia |
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PCCW OTT (Singapore) Brand: Viu Campaign: Xperience Party Agencies: Hide and Seek Communications, Lemon8 Productions |
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Telkomsel Campaign: Telkomsel Sepenuh Hati |
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Unilever Brand: Magnum Singapore Campaign: Magnum AI Pleasure Express Agencies: Golin Singapore, Jack Morton Singapore |
9. Best Insights-Driven PR
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ANTA Campaign: Challenge Highland program Agency: Insight Factory |
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Avon Cosmetics Brand: Avon Philippines Campaign: Feel Yourself to Fight Breast Cancer Agencies: EON The Stakeholders Group, Pep Squad Events and Marketing Services |
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GXS Bank Campaign: GXS Progress Quotient Agency: TEAM LEWIS |
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Kimberly-Clark Malaysia Brand: Kotex Campaign: Kotex Elimin8tors: Malaysia’s historic title sponsorship deal for all-female esports team Agency: Ogilvy Malaysia |
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Luxury Group by Marriott International, Asia Pacific excluding China Campaign: Savor the Journey Agency: FINN Partners |
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McDonald’s Singapore Campaign: Lovin’ Me – A Youth Mental Wellness Initiative Agency: Golin Singapore |
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Roche Brand: Roche Diagnostics Campaign: Everyone Deserves To Get Tested Agency: Edelman Singapore |
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Singapore Life Brand: Singlife Campaign: Financial Freedom Index (FFI) 2024 |
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Unilever International Brand: Pepsodent Campaign: Pepsodent 2-2-10 Agency: Mad Hat Asia |
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Yangzijiang Shipbuilding Campaign: Yangzijiang Shipbuilding Performance Investor Relations Campaign (Best STI Component Stock in 2024 with S$6 billion Market Capitalization Appreciation in one-year) Agencies: Financial PR |
10. Best Launch/Re-Launch Campaign
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Allgreen Properties Brand: Pasir Ris Mall Campaign: The Launch of Pasir Ris Mall Agency: WhiteLabel PR |
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Banyan Group Residences Brand: Laguna Lakelands Campaign: Banyan Group launches “Laguna Lakelands,” a Pioneering New Socially Sustainable Residential Community in Phuket Agency: GHC Asia |
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Malaysia Aviation Group Campaign: A330neo Entry Into Service |
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Ministry of Education, Culture, Research and Technology, Republic of Indonesia Brand: Indonesian National Museum Campaign: Post Fire – Reopening of Indonesian National Museum, #MNIBukaKembali (Eng: #MNIReopen) Agencies: Evlogia Advisory, Komunikasee PR |
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Oatside Campaign: Hot Takes with OATSIDE Coffee Agency: Grayling |
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Pizza Hut Campaign: Cheesy 7 Phase 2 – Good Made Greater Agency: TEAM LEWIS |
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Scoot Campaign: Scoot Embraer E190-E2 Aircraft Launch Agency: We. Communications |
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Singapore Life Brand: Singlife Campaign: First-in-market Dementia Cover |
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Skyline Luge Kuala Lumpur Campaign: #CubaTryLuge Agency: VoxEureka |
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Vertiv Campaign: Grand Launch and Market Entry of Vertiv Indonesia |
11. Best Media Relations Strategy
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Alibaba Cloud Campaign: Alibaba Cloud’s Local Media Engagement for Paris Olympics 2024 Agency: Arcis Communications |
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Bank Central Asia (BCA) Campaign: #BuktiBaktiBCA bagi Labuan Bajo Agency: Artemis Indonesia |
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Business China Campaign: FutureChina Global Forum 2024 (FCGF) Agency: Elliot & Co. |
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Luxury Group by Marriott International, Asia Pacific excluding China Campaign: Savor the Journey Agency: FINN Partners |
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Merlin Entertainments Campaign: Night on the Reef |
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Mount Faber Leisure Group Brand: Singapore Cable Car Campaign: Singapore Cable Car 50th Anniversary Agency: PRecious Communications |
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PropertyGuru Campaign: Sense of Home Agencies: AKA, Maker Lab |
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The Walt Disney Company Campaign: Disney Content Showcase APAC 2024 Agency: Golin Singapore |
12. Best PR by an In-House Communications Team
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DKSH Malaysia Campaign: DKSH Malaysia Unveils Newly Relocated Distribution Center in Kuching, Sarawak |
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Duke-NUS Medical School Campaign: The quest for longevity |
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Malaysia Aviation Group Campaign: A330neo Entry Into Service |
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Merlin Entertainments Campaign: Pesto the king penguin |
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NTUC Club Brand: My Golf Kaki Campaign: My Golf Kaki: Golf for All, Golf for Good |
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RHB Singapore Campaign: Small Acts, Big Impact |
13. Best PR Campaign - Start-Up/Small Business
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Advance Intelligence Group Brands: Atome, ADVANCE.AI Campaign: Supporting Advance Intelligence Group From a Startup to a US$2bn AI Powerhouse Agency: Ellerton & Co. Public Relations |
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SME Bank Malaysia Campaign: SME Bank Podcast – We Hear You |
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Vow Brand: Forged Campaign: Launching the World’s First Cultured Japanese Quail in Singapore – Forged Agency: bSIDE |
14. Best PR Campaign - Thought Leadership & Reputation Management
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CGS International Campaign: Leading the Way: How CGS International Securities Singapore Brand Launch Built Trust and Established Thought Leadership |
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DP World Campaign: The Journey to Top Voice: Growing Glen Hilton’s Online Presence Agency: Edelman Singapore |
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FedEx Campaign: FedEx’s New EV Fleet Launch Event – Driving Sustainability Forward in Singapore Agency: Grayling |
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Gemini Campaign: Re-establishing the cryptocurrency exchange Gemini as a trusted leader in the crypto industry Agency: Wachsman |
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Luxury Group by Marriott International, Asia Pacific excluding China Campaign: Savor the Journey Agency: FINN Partners |
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MPT Mobility Campaign: MPT Mobility Brand Awareness & Thought Leadership Campaign Agency: CUE Group |
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Nestlé Malaysia Brand: Maggi® Campaign: Maggi® Sah Malaysia – For Malaysians, By Malaysians Agencies: Golin Singapore, Weber Shandwick Malaysia, Digitas Malaysia, OpenMindMalaysia, VML Malaysia |
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Nokia Solutions and Networks Singapore Brand: Nokia Campaign: Building Visibility for Nokia in Emerging Fields: Quantum-Safe Networks and Data Centers Agency: Redhill Communications |
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Singapore Life Brand: Singlife Campaign: Reimagine Health |
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Sun Life Malaysia Campaign: InsureLit Campaign |
15. Best PR Campaign for a Specific Audience
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Bank of the Philippine Islands Campaign: BPI #ProudtoBePartofIt Campaign |
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CapitaLand Malls Campaign: CapitaVerse Agency: Insider Communications |
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Geneco Campaign: #VoyageToProsperity |
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Hong Kong Tourism Board Campaign: Hello Good Fortune Agency: MSL Thailand |
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Jobstreet by SEEK Campaign: #NextMillionsJobs Agency: Mutant |
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Kimberly-Clark Malaysia Brand: Kotex Campaign: Kotex Elimin8tors: Malaysia’s historic title sponsorship deal for all-female esports team Agency: Ogilvy Malaysia |
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Lien Foundation Campaign: Senior Care Campaigns by Lien Foundation Agency: WhiteLabel PR |
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Marshall Cavendish Education Campaign: MCE in Central Asia |
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McDonald’s Singapore Campaign: Lovin’ Me – A Youth Mental Wellness Initiative Agency: Golin Singapore |
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SME Bank Malaysia Campaign: SME Bank’s Sandbox Swiss Innovation Challenge 2024 |
16. Best PR Campaign: B2B
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CGS International Campaign: Elevating Connections: The CGS International Securities Singapore Brand Launch That Engaged B2B Audiences |
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DBS Bank Campaign: Pivotal: How treasury and finance enable the new era of globalisation Agency: Financial Times |
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Dow Campaign: The 35th Packaging Innovation Awards by Dow Agency: Burson Singapore |
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Lazada Campaign: Lazada Convergence Forum 2024 Agency: We. Communications |
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Telkomsel Campaign: #PastiAdaSolusi |
17. Best PR Campaign: Banking / Financial Services
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Advance Intelligence Group Brands: Atome, ADVANCE.AI Campaign: Supporting Advance Intelligence Group From a Startup to a US$2bn Financial Powerhouse Agency: Ellerton & Co. Public Relations |
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AIA Singapore, AIA International Wealth Campaign: Launch of AIA International Wealth Agency: We. Communications |
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Bank of the Philippine Islands Brand: BPI Agency Banking Campaign: Naay BPI Diri (May BPI Dito) Agency: Bigseed Public Relations and Events |
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Bank of the Philippine Islands Campaign: BPI Sustainability Awareness Month 2024 Media Briefing |
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Bank Saqu Campaign: Campaign Hari Menabung (Eng: Savings Day Campaign) Agency: Evlogia Advisory |
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CGS International Campaign: CGSI – Creating Asia’s Goldman Sachs Agency: Financial PR |
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CGS International Campaign: From Brokerage to Investment House: CGS International Securities Singapore PR-Driven Brand Launch |
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DANA Indonesia Campaign: A campaign in redirecting the narrative of online gambling crisis against DANA as the leading fintech company in Indonesia Agency: Fabulo PR |
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GXS Bank Campaign: GXS Progress Quotient Agency: TEAM LEWIS |
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Super Bank Indonesia Brand: Superbank Campaign: The New Way of Banking with Superbank Agency: Brightminds Communications |
18. Best PR Campaign: Beauty & Wellness
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Avon Cosmetics Brand: Avon Philippines Campaign: International Women’s Day 2024: Speak Out Against Violence and Shine Bright for Women in Need |
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Coty Fragrances Brand: Kylie Cosmetics Campaign: Kylie Cosmetics Singapore Launch Agency: Access Communications |
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Galderma Philippines Brand: Cetaphil Campaign: Cetaphil National Healthy Skin Mission 2024 Agencies: MullenLowe MARC, CUE Philippines |
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Garnier Campaign: Garnier Green Academy Agency: Gusto Collective Singapore (Formerly known as Mercury Integrated) |
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L’Oréal International Distribution Singapore Campaign: Ralph’s Club: From Singapore to New York Agency: Gusto Collective Singapore (Formerly known as Mercury Integrated) |
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Lovehoney Campaign: Orgasmic Skin Agency: CampaignLab |
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Watsons Philippines Campaign: Watsons Summer Campaign Agency: Spark It Philippines |
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Watsons Philippines Campaign: BeautyCon 2024: Journey Into Beauty Agency: Spark It Philippines |
19. Best PR Campaign: Electronics & Gadgets
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CloudMosa Brand: Cloud Phone Campaign: CloudMosa’s call to “Cloud Up” the next billion internet users Agency: The Hoffman Agency |
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DITO Telecommunity Campaign: DITO Home 5G WOWFi Agency: M360° PR+Activations Agency |
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PLDT – Smart Campaign: PLDT: 95 years of meaningful connections for Filipinos |
20. Best PR Campaign: Entertainment
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BDO Insure Campaign: BDO Insure P.O.P (Passionate.Outstanding.Phenomenal) Stars Gala Night Agency: MBE Management |
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Crunchyroll Campaign: Crunchyroll Unleashes Shock, Awe, and Anime at AFA 2024 Agency: Eastwest Public Relations |
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FWD Life Insurance (FWD Philippines) Campaign: The One for Music Lovers: FWD Challenges Traditional Representation of The Market’s Hopes and Dreams Agency: MullenLowe MARC |
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Marina Bay Sands, The Walt Disney Company Campaign: Igniting blue carpet fever with a star-studded 2024 Disney APAC Content Showcase |
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Merlin Entertainments Brand: SEA LIFE Melbourne Aquarium Campaign: Pesto the King Penguin |
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Singapore International Film Festival Campaign: 35th Singapore International Film Festival Agency: WhiteLabel PR |
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Singapore Kindness Movement Campaign: Shorts3- Be Greater |
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StarHub Campaign: StarHub Football for All Agency: AKA Asia |
21. Best PR Campaign: F&B
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Brown-Forman Corporation Brand: The Glendronach Campaign: The Glendronach ‘Raise Expectations’ Relaunch Agency: Access Communications |
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Cocoba Brand: Irvins Campaign: Irvins x Wingstop Salted Egg Chicken Wings Agency: Elliot & Co. |
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Hyundai Motor Group Brand: Na Oh Campaign: Hyundai’s first seed-to-table concept restaurant, Na Oh in Singapore Agency: PURPLE |
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McDonald’s Singapore Campaign: Lovin’ Me – A Youth Mental Wellness Initiative Agency: Golin Singapore |
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Oatside Campaign: Hot Takes with OATSIDE Coffee Agency: Grayling |
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Pizza Hut Campaign: Pizza Hut – Don’t Paiseh: Hu-At Cheong Gai Pizza Agency: TEAM LEWIS |
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Pizza Hut Campaign: Cheesy 7 Phase 2 – Good Made Greater Agency: TEAM LEWIS |
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Suntory Global Spirits Brand: ROKU Gin Campaign: The House of Suntory Launches First Limited-Edition ROKU Gin, ROKU Sakura Bloom Edition Agency: INK PR |
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Tirta Fresindo Jaya Brand: Teh Pucuk Harum Campaign: Teh Pucuk Harum signature event of Pucuk Coolinary Festival as the must-attend festival of the year. |
22. Best PR Campaign: Fashion & Apparel
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ASICS Campaign: ASICS Malaysia x SneakerLAH x MAMEE collaborates to launch the ASICS SKYHAND™ OG “MAMEE MONSTER” Agency: INK PR |
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Avon Cosmetics Brand: Avon Philippines Campaign: Avon Intimate Apparel: Shaping Women Who Shape The World Agencies: EON The Stakeholders Group, Aika Events & Productions |
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Gentle Monster Campaign: Jentle Salon Collection Launch Agency: Access Communications |
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PUMA Malaysia Campaign: Launch of PUMA Malaysia‘s Flagship Store – The Brand’s Largest Flagship Store in Southeast Asia! Agency: VoxEureka |
23. Best PR Campaign: FMCG
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General Mills Brand: Häagen-Dazs Campaign: Häagen-Dazs x Emily in Paris Agency: Mad Hat Asia |
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Kenvue Brand: Listerine Campaign: Listerine Swish & Makan Agency: Mad Hat Asia |
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Kimberly-Clark Malaysia Brand: Kotex Campaign: Iman Troye drops Malaysia’s first Period Song, “Teman Malam” with Kotex’s Revolutionary Innovation Showcase Agency: INK PR |
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Kimberly-Clark Malaysia Brand: Kotex Campaign: Kotex Elimin8tors: Malaysia’s historic title sponsorship deal for all-female esports team Agency: Ogilvy Malaysia |
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Lifebuoy Singapore Campaign: Lifebuoy Highlympics 2024 Agency: Golin Singapore |
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Unilever Brand: Magnum Singapore Campaign: Magnum AI Pleasure Express Agencies: Golin Singapore, Jack Morton Singapore |
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Unilever Brand: OMO Campaign: OMO Capsule – Tender Bouquet (Đoá Hoa Dịu Dàng, Gu Quà Nàng Ưng) Agencies: Biz-Eyes Communication Agency, The A List, Mindshare, Elyx |
24. Best PR Campaign: Government/Public Services
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Air Selangor Campaign: Tariff Adjustment Communication Plan |
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Ministry of Education, Culture, Research and Technology, Republic of Indonesia Brand: Indonesian Heritage Agency Campaign: #ReimajinasiWarisanBudaya Agencies: Evlogia Advisory, Komunikasee PR |
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Sentosa Development Corporation Campaign: Sentosa Sensoryscape Launch Campaign Agency: We. Communications |
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Singapore Business Federation Campaign: Launch of Jobs-Skills Integrator for Wholesale Trade (JSIT-WST) Agency: TriOn & Co |
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The Indonesian Ministry of Health Campaign: Ayo Sehat Festival 2023 and 2024 Agency: Brightminds Communications |
25. Best PR Campaign: Healthcare & Pharmaceuticals
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Duke-NUS Medical School Campaign: The quest for longevity |
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Reckitt Benckiser (Malaysia) Brand: Dettol Campaign: Dettol Malaysia Championing Hygiene Practices Agency: Continuum PR |
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Reckitt Philippines Brand: Strepsils Campaign: Sore Throat Can’t Stop Christmas Agencies: Spark It Philippines, Energy Studios, Curated Media |
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Roche Brand: Roche Diagnostics Campaign: Everyone Deserves To Get Tested Agency: Edelman Singapore |
26. Best PR Campaign: Lifestyle & Travel
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Andermatt Swiss Alps Campaign: Andermatt: The Ultimate Alpine Escape for Vacations and Ventures Agency: Ellerton & Co. Public Relations |
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Artyzen Singapore Campaign: Launch of Artyzen Singapore Agency: The Ate Group |
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Banyan Group Residences Brand: Laguna Lakelands Campaign: Banyan Group launches “Laguna Lakelands,” a Pioneering New Socially Sustainable Residential Community in Phuket Agency: GHC Asia |
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Hong Kong Tourism Board Campaign: Hello Good Fortune Agency: MSL Thailand |
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Intercontinental Hotels Group Brand: Hotel Indigo Bintan Lagoi Beach Campaign: Hotel Indigo Bintan Lagoi Beach Lau Pa Sat Pop-Up Agency: bSIDE |
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Jetstar Campaign: Soar for Singapore Agency: AKA Asia |
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Mount Faber Leisure Group Brand: Singapore Cable Car Campaign: Singapore Cable Car 50th Anniversary Agency: PRecious Communications |
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Scoot Campaign: Scoot Embraer E190-E2 Aircraft Launch Agency: We. Communications |
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The Ascott Limited (Ascott) Campaign: Ascott Star Rewards Agency: Sandpiper |
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Thrifty Campaign: Backseat Bandmates Agencies: CampaignLab, Mustard, Involved Media |
27. Best PR-led Integrated Communications
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AIA Singapore Campaign: AIA Ultimate Critical Cover (AIA UCC) |
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CapitaLand Malls Campaign: A Carnival of Festive Cheer at CapitaLand Malls Agency: Insider Communications |
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CapitaLand Malls Campaign: Pixar Puffy Happiness Agency: Insider Communications |
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DITO Telecommunity Campaign: Galing DITO sa Palaro 2024 Agency: M360° PR+Activations Agency |
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Hong Kong Tourism Board Campaign: Hello Good Fortune Agency: MSL Thailand |
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McDonald’s Singapore Campaign: Lovin’ Me – A Youth Mental Wellness Initiative Agency: Golin Singapore |
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Mondelēz Brand: OREO Campaign: OREO Pokemon 2024 Agency: Mad Hat Asia |
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Mount Faber Leisure Group Brand: Singapore Cable Car Campaign: Singapore Cable Car 50th Anniversary Agency: PRecious Communications |
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PropertyGuru Campaign: Sense of Home Agencies: AKA, Maker Lab |
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Taiwan Excellence Campaign: “Living Your Own Fairytale Moment” Agency: SAM Communications |
28. Best Regional PR
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Bank of the Philippine Islands Brand: BPI Agency Banking Campaign: Naay BPI Diri (May BPI Dito) Agency: Bigseed Public Relations and Events |
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Banyan Group Residences Brand: Garrya Residences Phuket Campaign: Banyan Group launches “Garrya Residences Phuket”, a New Beachfront Wellness Living Concept Agencies: GHC Asia, VivaldiPR |
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Banyan Group Residences Brand: Laguna Lakelands Campaign: Banyan Group launches “Laguna Lakelands,” a Pioneering New Socially Sustainable Residential Community in Phuket Agency: GHC Asia |
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Brown-Forman Corporation Brand: The Glendronach Campaign: The Glendronach ‘Raise Expectations’ Relaunch Agency: Access Communications |
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DITO Telecommunity Campaign: Todo na DITO sa Dinagyang Festival Agency: M360° PR+Activations Agency |
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Garnier Campaign: Garnier Green Academy Agency: Gusto Collective Singapore (Formerly known as Mercury Integrated) |
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General Mills Brand: Häagen-Dazs Campaign: Häagen-Dazs x Emily in Paris Agency: Mad Hat Asia |
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Luxury Group by Marriott International, Asia Pacific excluding China Campaign: Savor the Journey Agency: FINN Partners |
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OceanX Campaign: From Stars to Seas: How OceanX Turned the Tide in S.E.A. Conservation Agency: The Hoffman Agency |
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Scoot Campaign: Scoot Embraer E190-E2 Launch in Singapore Agency: We. Communications |
29. Best Use of Advocates
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AIA Singapore Campaign: Live Better with Tottenham Hotspur |
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Delivery Hero Philippines (DHPI) Brand: foodpanda Philippines Campaign: Ka-pandaBIZ: Women on Wheels (WoW) |
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FrieslandCampina Brand: Friso Campaign: Friso Good Poop Matters, Baby! Agency: Grayling |
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Geneco Campaign: here. sunrise x sunset |
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Geneco Campaign: The Magic of Hope |
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Hong Kong Tourism Board Campaign: Of Course, Hong Kong Agency: Perceptions |
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McDonald’s Singapore Campaign: Lovin’ Me – A Youth Mental Wellness Initiative Agency: Golin Singapore |
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Nestlé Malaysia Brand: Maggi® Campaign: Maggi® Sah Malaysia – For Malaysians, By Malaysians Agencies: Golin Singapore, Weber Shandwick Malaysia, Digitas Malaysia, OpenMind Malaysia, VML Malaysia |
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Reckitt Philippines Brand: Durex Campaign: Durex Pride #ComeTogether Agency: Spark It Philippines |
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Singtel Campaign: Shining Bright from Singapore to Paris Agency: Akanga Film Asia |
30. Best Use of Celebrities/Influencers
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Bank Central Asia (BCA) Campaign: Gebyar BCA Merah Putih: Indonesia Banget! Agency: Artemis Indonesia |
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CapitaLand Malls Campaign: CapitaVerse Agency: Insider Communications |
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Cartier Singapore Campaign: Cartier Trinity 100 Agency: Gusto Collective Singapore (Formerly known as Mercury Integrated) |
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DITO Telecommunity Campaign: DITO Sa Puso Ko Agency: M360° PR+Activations Agency |
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Geneco Campaign: #VoyageToProsperity |
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Jetstar Campaign: Soar for Singapore Agency: AKA Asia |
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Lifebuoy Singapore Campaign: Lifebuoy Highlympics 2024 Agency: Golin Singapore |
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L’Oréal International Distribution Singapore Campaign: Ralph’s Club: From New York to Singapore Agency: Gusto Collective Singapore (Formerly known as Mercury Integrated) |
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Pizza Hut Campaign: Pizza Hut – Don’t Paiseh: Hu-At Cheong Gai Pizza Agency: TEAM LEWIS |
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Unilever Brand: OMO Campaign: OMO Capsule – Tender Bouquet (Đoá Hoa Dịu Dàng, Gu Quà Nàng Ưng) Agencies: Biz-Eyes Communication Agency, The A List, Mindshare, Elyx |
31. Best Use of Content
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Anchor Food Professionals Campaign: How Anchor Foodie Tripled KPIs & Captivated Local & Regional Consumers Agency: Vertixal |
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Faculty of Science, National University of Singapore Campaign: Faculty of Science Annual Report 2024: Special Edition |
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Garnier Campaign: Garnier Green Academy Agency: Gusto Collective Singapore (Formerly known as Mercury Integrated) |
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Geneco Campaign: The Magic of Hope |
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Geneco Campaign: #VoyageToProsperity |
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Geneco Campaign: here. sunrise x sunset |
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ION Orchard Campaign: ION Orchard 15th Anniversary – Dear ION Agencies: Gusto Collective Singapore (Formerly known as Mercury Integrated), Telescope Studios |
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McDonald’s Singapore Campaign: Lovin’ Me – A Youth Mental Wellness Initiative Agency: Golin Singapore |
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Thrifty Campaign: Backseat Bandmates Agencies: CampaignLab, Mustard, Involved Media |
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Unilever Brand: OMO Campaign: OMO Capsule – Tender Bouquet (Đoá Hoa Dịu Dàng, Gu Quà Nàng Ưng) Agencies: Biz-Eyes communication Agency, The A List, Mindshare, Elyx |
32. Best Use of Influencer Marketing (B2B)
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CloudMosa Brand: Cloud Phone Campaign: CloudMosa’s call to “Cloud Up” the next billion internet users Agency: The Hoffman Agency |
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LinkedIn Campaign: “At the Table” : Content That Earned A Feature Series in The Business Times Agency: Golin Singapore |
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Pass-It-On Studio Brand: GREEN-HOUSE Campaign: GREEN-HOUSE 2024 Agency: bSIDE |
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PCCW OTT (Singapore) Brand: Viu Campaign: Xperience Party Agencies: Hide and Seek Communications, Lemon8 Productions |
33. Best Use of Micro/Niche Influencers
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FrieslandCampina Brand: Friso Campaign: Friso Good Poop Matters, Baby! Agency: Grayling |
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Geneco Campaign: here. sunrise x sunset |
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Geneco Campaign: The Magic of Hope |
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Geneco Campaign: #VoyageToProsperity |
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Hong Kong Tourism Board Campaign: Of Course, Hong Kong Agency: Perceptions |
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Mount Faber Leisure Group Brand: Singapore Cable Car Campaign: Singapore Cable Car 50th Anniversary Agency: PRecious Communications |
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Singtel Campaign: Shining Bright from Singapore to Paris Agency: Akanga Film Asia |
34. Best Use of Social Media
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AIA Singapore Campaign: AIA Ultimate Critical Cover (AIA UCC) |
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Geneco Campaign: #VoyageToProsperity |
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Geneco Campaign: The Magic of Hope |
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Geneco Campaign: here. sunrise x sunset |
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ION Orchard Campaign: Celebrating 15 years of ION Orchard Agency: TEAM LEWIS |
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Merlin Entertainments Brand: SEA LIFE Melbourne Aquarium Campaign: Pesto the king penguin chick |
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Singapore Kindness Movement Campaign: Shorts3 – Be Greater |
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Singapore Life Brand: Singlife Campaign: Singlife Account |
35. Best Use of Social Media for Crisis Communications
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Air Selangor Campaign: Air Selangor Emergency Response Plan (ERP) |
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Delivery Hero Logistics Philippines (DHLPI) Brand: foodpanda Logistics Campaign: panda Pag-Asa |
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Sentosa Development Corporation Campaign: Sentosa First Dippers Agencies: We. Communications, GOVT Singapore |
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SM Prime Holdings Brand: SM Food Court Campaign: Kumain Ka Na Ba? – A Revival of SM Foodcourt Gatherings Post-COVID-19 Agency: MBE Digital Media |
36. Best Use of Tech/AI for PR
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CapitaLand Malls Campaign: CapitaVerse Agency: Insider Communications |
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Coca-Cola Philippines Campaign: 2024 Coca-Cola Global Christmas Truck Tour presents Santa is Coming to the Biggest Coca-Cola Philippines Drone Show! Agency: Bates 141 Philippines (WPP Open X), Team OnGround, Red Torch, Antsavvy Creatives and Entertainment |
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Housing & Development Board Campaign: Punggol Northshore Virtual Guide |
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Lenovo China Infrastructure Solutions Group Brand: Lenovo Campaign: Lenovo AI Talk Show Agency: New BlueDigital Marketing Group |
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QNET Campaign: Enhanced QNET Website – The Best Products in the Right Business |
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Unilever Brand: Magnum Singapore Campaign: Magnum AI Pleasure Express Agencies: Golin Singapore, Jack Morton Singapore |
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Unilever Brand: OMO Campaign: OMO Capsule – Tender Bouquet (Đoá Hoa Dịu Dàng, Gu Quà Nàng Ưng) Agencies: Biz-Eyes Communication Agency, The A List, Mindshare, Elyx |
37. Best Use of Virtual & Hybrid Events
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CapitaLand Malls Campaign: CapitaVerse Agency: Insider Communications |
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Galderma Philippines Brand: Cetaphil Campaign: Cetaphil TikTok Shop Launch Agencies: MullenLowe MARC, Shoppertainment, AIRRLabs, CUE Philippines |
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Kenvue Brand: Listerine Campaign: Listerine Swish & Makan Agency: Mad Hat Asia |
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SingHealth Campaign: “Stay Cyber Fit” – Cyber Defence and Data Protection Staff Communications |
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The Walt Disney Company Campaign: Disney Content Showcase APAC 2024 Agency: Golin Singapore |
38. Most Creative PR Stunt
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alc-eze Campaign: World’s First Hangover Free Bar Agency: CampaignLab |
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CapitaLand Malls Campaign: Pixar Puffy Happiness Agency: Insider Communications |
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CapitaLand Malls Campaign: A Carnival of Festive Cheer at CapitaLand Malls Agency: Insider Communications |
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Indah Water Konsortium (IWK) Campaign: Indah Water Konsortium (IWK): Celebrating 30 Years of Environmental Stewardship |
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Singapore Kindness Movement Campaign: Shorts3 – Be Greater |
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StarHub Campaign: StarHub Football for All Agency: AKA Asia |
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The 1, Central Group Campaign: The 1 Day 2024 |
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Unilever Vietnam Brand: Lifebuoy Campaign: Lifebuoy Tet 2024 – The FINE Wall of Tet Agencies: Creativehunts, DigiX, Mindshare, Metub |
39. PR Champion of the Year (Agency)
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Brightminds Communications Individual: Dody Rochadi |
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Golin Individual: Shouvik Prasanna Mukherjee |
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M360° PR+Activations Agency Individual: Millet Liberato Simeon |
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MSL Group Malaysia Individual: Elya Eusoff |
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Spark It Philippines Individual: Shannen Lois Dillian Uy |
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The Hoffman Agency Individual: Niko Radityo |
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WhiteLabel PR Individual: Hillary Kang |
40. PR Champion of the Year (Brand)
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CapitaLand Malls Individual: June Tan |
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Inchcape Asia Pacific Individual: Jennifer Alejandro |
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RHB Singapore Individual: Jovita Chua |
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Telkomsel Individual: Saki H. Bramono |
41. PR Team of the Year (Agency)
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Creative Intelligence Unit – Golin Singapore |
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Eastwest Public Relations |
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Spark It Philippines |
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The Ate Group |
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The Hoffman Agency Indonesia |
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We. Communications |
42. PR Team of the Year (Brand)
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Bank Central Asia (BCA) |
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CapitaLand Malls |
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DBS Bank |
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Merlin Entertainments |
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Millennium Hotels and Resorts |