2025 Judge's Profile
Sadie Lam
Corporate Communications Director
AXA Hong Kong & Macau
Sadie Lam is the Corporate Communications Director at AXA Hong Kong and Macau, where she leads the company’s corporate reputation management, strategic communications, thought leadership, and sustainability initiatives. With around 20 years of experience in public relations and corporate communications, she drives impactful strategies that foster meaningful stakeholder engagement and drive business success.
Drawing on extensive experience across consultancy and in-house environments, Sadie has delivered award-winning campaigns and successfully navigated high-stakes communication challenges with precision and foresight. Her expertise in aligning communication strategies with organisational objectives has been instrumental in enhancing brand resilience and cultivating trusted relationships across diverse audiences.
2025 JUDGES
Ada Chan
Area Director of Marketing and Communication
Artyzen Grand Lapa Macau and Grand Coloane Resort
Sadie Lam
Corporate Communications Director
AXA Hong Kong & Macau
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