Darynne Goh

Head of Brand

HK Express

Darynne Goh is a passionate advocate for brand storytelling with over 15 years of experience in branding, brand marketing, and creative campaigns. Her diverse background spans creative agencies, sports marketing, loyalty programs, airlines, and fintech eWallets, giving her a unique perspective on building brand affinity and driving business growth. Darynne’s core competencies include airline branding, brand strategy, creative direction, marketing, partnership marketing, and team leadership, enabling her to forge meaningful connections with customers.