2022 JUDGE PROFILE

Liza Wong

Head of Branding & Corporate Communications

FWD Hong Kong

Liza Wong is Head of Branding & Corporate Communications, FWD Hong Kong, overseeing branding, product & agency marketing as well as digital & corporate communications in Hong Kong and Macau. Liza joined FWD in 2013 and has played a key role in establishing FWD’s distinctive brand proposition as a challenger brand in the insurance industry through its branding, public relations, strategic communications, and community care’s efforts. Established in 2013, FWD’s brand awareness and considerations have been successfully uplifted into the top 5 most considered brand in Hong Kong insurance industry.

Liza has led her team to attain over 23 regional and local brand and public relations awards in 2021. She has extensive marketing and public relations experience, with expertise spanning brand development, marketing, public relations, crisis management, sales promotion, digital marketing, event and project management.

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