Winners
Best of Show – Brand
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TamJai Yunnan Mixian |
Best of Show – Agency
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The Bridge Agency |
1. Best Experiential PR Campaign
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Hysan Development, Lee Gardens Association Lee Gardens Skateboard Fest 2021 |
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Hong Kong Public Libraries, LCSD Hong Kong Public Libraries Discover & Share the Joy of Reading 2021-22 Agency: Betake Marketing |
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AsiaWorld-Expo Management AsiaWorld-Expo The AWEsome Way to Recovery |
2. Best Innovative Campaign
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Times Square Hong Kong Times Square Cantopop 101 Agencies: The Bridge Agency, Number One PR Communication |
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TamJai International TamJai Yunnan Mixian TamJai Yunnan Mixian 25th Anniversary Campaign Agencies: The Bridge Agency, Hardchi Creative |
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Heep Hong Society Autism Awareness Week Agency: Hardchi Creative |
3. Best Launch/Rebranding Campaign
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Central Market, Chinachem Group, Urban Renewal Authority Central Market Central Market Revitalization Agency: TEAM LEWIS |
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The Walt Disney Company (Hong Kong) Disney+ Disney+ Hong Kong Launch Agency: Above The Line Company |
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Heep Hong Society Autism Awareness Week Agency: Hardchi Creative |
4. Best PR Campaign – Corporate Social Responsibility
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Heep Hong Society Autism Awareness Week Agency: Hardchi Creative |
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Urban Renewal Authority YM² Yue Man Square Love at Kwun Tong Miniature Exhibition Agency: Impact Communications Company |
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Citywalk “Go Green! Save Our Planet” by Citywalk Agency: Boxing Promotions |
5. Best PR Campaign – Finance and Insurance
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Manulife Hong Kong Manulife Manulife Retirement Solution Campaign – “Retirement is Your Choice” Agencies: dentsumcgarrybowen, Burson Cohn & Wolfe |
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BOC Life Live Young Live Young Agencies: Madkids, Walter Cheung Communications, Genki |
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FWD Life Insurance Company (Bermuda) FWD Insurance FWD “Treasurance Shop” Campaign Agencies: Sinclair, MSL GROUP |
6. Best PR Campaign – Food and Beverage
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TamJai International TamJai Yunnan Mixian TamJai Yunnan Mixian 25th Anniversary Campaign Agency: The Bridge Agency |
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TamJai International TamJai SamGor Mixian Duck Blood Returns Agencies: The Bridge Agency, Madkids |
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TamJai International TamJai Yunnan Mixian TamJai Yunnan Mixian Branding & Product Launch PR Agency: The Bridge Agency |
7. Best PR Campaign – Health and Beauty
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The Body Shop The Body Shop Self Love Campaign Agency: rsvp communications |
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Hong Kong Performing Artistes Guild, Wishing Well Foundation “HAPPY RUN 2022” Agency: Oasis Brand Communications Company |
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AstraZeneca Forxiga More than just Diabetes Agency: GCI Health |
8. Best PR Campaign – Lifestyle and Entertainment
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The Walt Disney Company (Hong Kong) Disney+ Disney+ Hong Kong Launch Agency: Above The Line Company |
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Sino Group Sino Malls & Lee Tung Avenue Sino Malls Disney Winter Celebration Agency: Boxing Promotions |
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Sino Malls Cheer For Athletes |
9. Best PR Campaign – Customer Loyalty
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The Body Shop The Body Shop Self Love Campaign Agency: rsvp communications |
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FWD Life Insurance Company (Bermuda) FWD Insurance FWD “Treasurance Shop” Campaign Agency: Sinclair, MSL GROUP |
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Hong Kong Performing Artistes Guild, Wishing Well Foundation “HAPPY RUN 2022” Agency: Oasis Brand Communications Company |
10. Best PR Campaign – Partnership/Sponsorship
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Central Market, Chinachem Group, Urban Renewal Authority Central Market Central Market Revitalization Agency: TEAM LEWIS |
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Wheelock Properties (Hong Kong) Wheelock Properties X National Geographic Hong Kong Photo contest 2021 Agency: KREW |
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Tam Jai International TamJai Yunnan Mixian TamJai Yunnan Mixian 25th Anniversary Campaign Agency: The Bridge Agency |
11. Best PR Campaign – Property
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Sun Hung Kai Real Estate Agency apm apm x LuLu The Piggy Tech oink logical Winter Extravaganza |
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ifc mall Orient Express is Coming to Town Agency: Poem Communications |
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Sino Group Sino Malls & Lee Tung Avenue Sino Malls Disney Winter Celebration Agency: Boxing Promotions |
12. Best PR Campaign – Public Awareness
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Central Market, Chinachem Group, Urban Renewal Authority Central Market Central Market Revitalization Agency: TEAM LEWIS |
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The Walt Disney Company (Hong Kong) Disney+ Disney+ Hong Kong Launch Agency: Above The Line Company |
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Heep Hong Society Autism Awareness Week Agency: Hardchi Creative |
13. Best PR Campaign – Retail
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Harbour North Dog Art Gallery by Michel Keck Agencies: KASHow, Wasabi Creation |
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Fortnum & Mason Fortnum & Mason’s 2021 Festive Campaign Agency: PURPLE |
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Colgate Colgate Optic White x Anson Lo Agency: rsvp communications |
14. Best PR Campaign – Sustainability
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DBS Hong Kong DBS Towards Zero Food Waste Campaign 2021 |
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Hong Kong Public Libraries, LCSD Hong Kong Public Libraries Discover & Share the Joy of Reading 2021-22 Agency: Betake Marketing |
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Carousell Carousell Recommerce Index (2021 Report) Agency: Sinclair |
15. Best PR Event
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Wheelock Properties (Hong Kong) Wheelock Properties X National Geographic Hong Kong Photo contest 2021 Agency: KREW |
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Times Square Hong Kong Times Square Cantopop 101 Agencies: The Bridge Agency, Number One PR Communication |
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The Walt Disney Company (Hong Kong) Disney+ Disney+ Hong Kong Launch Agency: Above The Line Company |
16. Best Promotional Campaign
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Urban Renewal Authority YM² Yue Man Square Love at Kwun Tong Miniature Exhibition Agency: Impact Communications Company |
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TamJai International TamJai Yunnan Mixian TamJai Yunnan Mixian Branding & Product Launch PR Agency: The Bridge Agency |
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FWD Life Insurance Company (Bermuda) FWD Insurance FWD “Treasurance Shop” Campaign Agencies: Sinclair, MSL GROUP |
17. Best Performance Campaign
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TamJai International TamJai Yunnan Mixian TamJai Yunnan Mixian Branding & Product Launch PR Agency: The Bridge Agency |
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TamJai International TamJai SamGor Mixian Duck Blood Returns Agencies: The Bridge Agency, Madkids |
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Sino Group Sino Malls Consumption Voucher Scheme Promotions Agency: Boxing Promotions |
18. Best Viral Campaign
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TamJai International TamJai Yunnan Mixian TamJai Yunnan Mixian Branding & Product Launch PR Agency: The Bridge Agency |
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TamJai International TamJai SamGor Mixian Duck Blood Returns Agencies: The Bridge Agency, Madkids |
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Times Square Hong Kong Times Square Cantopop 101 Agencies: The Bridge Agency, Number One PR Communication |
19. Best Branding Strategy
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DBS Bank (Hong Kong) DBS Towards Zero Food Waste Campaign 2021 |
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Urban Renewal Authority YM² Yue Man Square Love at Kwun Tong Miniature Exhibition Agency: Impact Communications Company |
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TamJai International TamJai Yunnan Mixian TamJai Yunnan Mixian Branding & Product Launch PR Agency: The Bridge Agency |
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The Hong Kong Jockey Club, Oriental Watch Company Oriental Watch 60th Anniversary Sha Tin Trophy Gentlemen’s Bow Tie Raceday |
20. Best COVID-19 Response
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Lalamove Lalamove Deliver Care to SMEs and underprivileged communities Agency: Hill+Knowlton Strategies |
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Sino Group Sino Malls Consumption Voucher Scheme Promotions Agency: Boxing Promotions |
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Hong Kong Housing Society Fighting the Virus Together with Positivity |
21. Best Engagement – Mass Community
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Ngong Ping 360 Ngong Ping 360 Sweatival Agency: Above The Line Company |
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Heep Hong Society Autism Awareness Week Agency: Hardchi Creative |
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Central Market, Chinachem Group, Urban Renewal Authority Central Market Central Market Revitalization Agency: TEAM LEWIS |
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Cityplaza Hong Kong LIVE HAPPY – Unleash Your Happiness Agency: E’s Concept |
22. Best Engagement – Targeted Community
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Link Asset Management The Quayside The Quayside – Be Part of the Team Green |
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Wheelock Properties (Hong Kong) Wheelock Properties X National Geographic Hong Kong Photo contest 2021 Agency: KREW |
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Times Square Hong Kong Times Square Juventus Experience Hong Kong Agencies: The Bridge Agency, Number One PR Communication |
23. Best Influencers Strategy
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TamJai International TamJai Yunnan Mixian TamJai Yunnan Mixian 25th Anniversary Campaign Agency: The Bridge Agency |
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Heep Hong Society Autism Awareness Week Agency: Hardchi Creative |
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Link Asset Management T.O.P This is Our Place T.O.P x Wade and Leta. From New York to Hong Kong Agency: Dynamic Duo Company (DDPR) |
24. Best Integrated Communications
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TamJai International TamJai Yunnan Mixian TamJai Yunnan Mixian 25th Anniversary Campaign Agency: The Bridge Agency, Hardchi Creative |
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Manulife Hong Kong Manulife Manulife Retirement Solution Campaign – “Retirement is Your Choice” Agencies: dentsumcgarrybowen, Burson Cohn & Wolfe |
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Ngong Ping 360 Ngong Ping 360 Sweatival Agency: Above The Line Company |
25. Best Internal Communications Strategy
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Manulife Hong Kong Our Future is Now: Transforming Internal Communications, Reaching New Heights |
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Guerbet Lipiodol® Shining Light – The 100-year story of Lipiodol® Agency: BlueCurrent Group |
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DBS Bank (Hong Kong) A Purpose driven Bank |
26. Best Media Relations Strategy
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Deliveroo A Mouthful of Inspiring Stories Agency: Golin Hong Kong |
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Times Square Hong Kong Times Square Juventus Experience Hong Kong Agencies: The Bridge Agency, Number One PR Communication |
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Hong Kong Public Libraries, LCSD Hong Kong Public Libraries Discover & Share the Joy of Reading 2021-22 Agency: Betake Marketing |
27. Best Storytelling Strategy
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TamJai International TamJai Yunnan Mixian TamJai Yunnan Mixian 25th Anniversary Campaign Agencies: The Bridge Agency, Hardchi Creative |
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TKO Plaza (Nan Fung Group) TKO Plaza “A Dazzling Christmas – Igniting a Green-minded Festival” Agency: Above The Line Company |
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DBS Bank (Hong Kong) DBS Towards Zero Food Waste Campaign 2021 |
28. Best Use of Content
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Heep Hong Society Autism Awareness Week Agency: Hardchi Creative |
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TamJai International TamJai Yunnan Mixian TamJai Yunnan Mixian Branding & Product Launch PR Agency: The Bridge Agency |
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TamJai International TamJai SamGor Mixian Duck Blood Returns Agency: The Bridge Agency, Madkids |
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K11 Concepts K11 STREET/PARK |
29. Best Use of Social Media
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TamJai International TamJai Yunnan Mixian TamJai Yunnan Mixian Branding & Product Launch PR Agency: The Bridge Agency |
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SOGO Hong Kong SOGO Thankful Weeks 2021 Agency: KREW |
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Link Asset Management Tuen Mun Adventure |
30. Best Use of Technology
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TamJai International TamJai Yunnan Mixian TamJai Yunnan Mixian Branding & Product Launch PR Agency: The Bridge Agency |
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Sun Hung Kai Real Estate Agency Tai Po Mega Mall Immersive 3D Art Christmas Playground |
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Link Asset Management T.O.P This is Our Place “Running Away of Mona Lisa” Agency: Oasis Brand Communications Company |
31. Best Use of Virtual Platforms
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TamJai International TamJai Yunnan Mixian TamJai Yunnan Mixian 25th Anniversary Campaign Agencies: The Bridge Agency, Hardchi Creative |
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Link Asset Management T.O.P This is Our Place “Running Away of Mona Lisa” Agency: Oasis Brand Communications Company |
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Hong Kong Performing Artistes Guild, Wishing Well Foundation “HAPPY RUN 2022” Agency: Oasis Brand Communications Company |
32. Campaign of the Year
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Ocean Park Corporation Water World Ocean Park Water World Ocean Park Launch Agencies: Ogilvy Public Relations, Number One PR Communication |
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SOGO Hong Kong SOGO Thankful Weeks 2021 Agency: KREW |
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Ngong Ping 360 Ngong Ping 360 Sweatival Agency: Above The Line Company |
33. PR Team of the Year
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Hong Kong Housing Society |
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Manulife Hong Kong |
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Ngong Ping 360 |