2023 Winners
Best of Show – Brand
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TamJai SamGor Mixian |
Best of Show – Agency
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The Bridge Agency |
1. Best Experiential PR Campaign
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Ngong Ping 360 The Grand Launch Campaign of Ngong Ping 360 “Crystal+” |
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BMW Concessionaires (HK) BMW M CARnival x Outdoor Music Festival Agency: Above The Line Company |
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Olympian City, Red Mission Sino Malls Timeless Leslie Encounter |
2. Best Innovative Campaign
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Tam Jai International Why not loving both? Agencies: Society, The Bridge Agency |
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Birdland (Hong Kong) KFC KFC Brainwave Bucket Agency: Edelman Hong Kong |
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New World Development Share for Good Share for Good |
3. Best Launch/Rebranding Campaign
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MTR Corporation East Rail Line Cross Harbour Extension Branding Campaign Agencies: Hardchi Creative, Uth Creative Group |
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Tam Jai International Why not loving both? Agencies: Society, The Bridge Agency |
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tmtplaza Sino Malls BEAUTY WORLD Beauty Me@tmtplaza Agencies: Cymballe, DIA, Dynamic Duo PR |
4. Best Performance PR Campaign
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West Kowloon Cultural District Authority M+ M+ Special Exhibition “Yayoi Kusama: 1945 to Now” |
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New World Development Share for Good Share for Good |
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Standard Chartered Hong Kong 25th Standard Chartered Hong Kong Marathon |
5. Best PR Campaign – Banking, Finance & Insurance
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DBS Bank (Hong Kong) DBS BusinessClass DBS BusinessClass Reborn Exhibition Agency: Secret Tour (HK) |
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FWD Hong Kong Here we are for your health Agency: MSL Hong Kong |
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DBS Bank (Hong Kong) DBS Eminent Card Event – Planet ME Agency: KREW |
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Janus Henderson Investors Upping the Game for Janus Henderson Investors Agency: Fleishman-Hillard Hong Kong |
6. Best PR Campaign – Corporate Social Responsibility
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McDonald’s Hong Kong Going Green with Baby Shark and Aaron Kwok Agency: Sinclair |
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Standard Chartered Hong Kong 25th Standard Chartered Hong Kong Marathon |
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Swire Properties Citygate Outlets “WOOD” You Agency: Oasis Brand Communications |
7. Best PR Campaign – Customer Acquisition
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Deel Deel: Powering Hong Kong Through its Talent Crunch Agency: Spotlighters |
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Hong Kong Disneyland Resort Launch of Nighttime Spectacular “Momentous” Agency: 5ives Communications |
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Times Square Hong Kong Times Square “Good Food Good Times” Eat • Play • Earn Agency: The Bridge Agency |
8. Best PR Campaign – ESG
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Standard Chartered Hong Kong 25th Standard Chartered Hong Kong Marathon |
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McDonald’s Hong Kong Going Green with Baby Shark and Aaron Kwok Agency: Sinclair |
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Swire Coca-Cola HK The Second Life of Crates |
9. Best PR Campaign – Fashion & Apparel
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Bossini Enterprises Hong Kong Tee Agency: Hardchi Creative |
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Richemont Cartier The Culture of Design Multisensory Experience |
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agnès b. Hong Kong agnès b. X The Mills “The Dancing Cloak Supersized Hanging Christmas Decoration” Agency: Above The Line Company |
10. Best PR Campaign – FMCG/Retail
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Natura &Co The Body Shop The Body Shop – Wellness Campaign Agency: RSVP Communications |
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MegaBox Development Company Joy to the World of Van Gogh Immersive Experience Exhibition |
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Marks & Spencer Marks & Spencer – Percy 30th Birthday Agency: RSVP Communications |
11. Best PR Campaign – Food & Beverage
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TamJai Yunnan Mixian TamJai Jeh Jeh Speaks Exhibition Agency: Hardchi Creative |
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Times Square Hong Kong Times Square “Good Food Good Times” Eat • Play • Earn Agency: The Bridge Agency |
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Birdland (Hong Kong) KFC KFC Brainwave Bucket Agency: Edelman Hong Kong |
12. Best PR Campaign – Healthcare & Pharmaceuticals
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AstraZeneca Listen to Your Kidney Agency: Edelman Hong Kong |
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FWD Hong Kong Here we are for your health Agency: MSL Hong Kong |
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AstraZeneca “The inHERited Gift” Agency: GCI Health |
13. Best PR Campaign – Lifestyle & Entertainment
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Urban Renewal Authority ,Sino Land Sino Malls “Merry Christmas! Goodbye Plastic!” by Citywalk Agency: Boxing Promotions |
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Urban Renewal Authority, Sino Land Sino Malls “LEGO® Prosperity Burrows Adventureland” at Citywalk Agency: Boxing Promotions |
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Yahoo Hong Kong Yahoo Asia Buzz Multiverse Awards 2022 |
14. Best PR Campaign – Partnership/Sponsorship
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New World Development Share for Good Share for Good |
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TamJai Yunnan Mixian TamJai Jeh Jeh Speaks Exhibition Agencies: Hardchi Creative, The Bridge Agency |
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Moët Hennessy Diageo Hong Kong Hennessy Hennessy In the Paint 2022 Agency: Flare Communications |
15. Best PR Campaign – Property
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Cityplaza Hong Kong Cityplaza x Miffy The Year of Blossoms Agencies: Pro Inzight, DDPR |
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Hongkong Land LANDMARK LANDMARK 2022 Christmas – Mrs Claus Bakery Agency: Flare Communications |
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Sun Hung Kai Real Estate Agency apm Football Fever at apm’s Futuristic Christmas Town |
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Henderson Leasing Agency H Queen’s, H Code, H Zentre, 18 On Lan E-dining Campaign 2022 – The Art of Gourmet Flavours Agency: Voltage X |
16. Best PR Campaign – Public Awareness
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New World Development Share for Good Share for Good |
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TamJai Yunnan Mixian TamJai Jeh Jeh Speaks Exhibition Agencies: Hardchi Creative, The Bridge Agency |
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Link Asset Management Link’s Make a Green Turn |
18. Best PR Campaign – Travel & Hospitality
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Ngong Ping 360 The Grand Launch Campaign of Ngong Ping 360 “Crystal+” |
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Ngong Ping 360 Ngong Ping 360 “360 Nostalgic Stationery Showcase” Agency: Above The Line Company |
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Hong Kong Disneyland Resort Launch of Nighttime Spectacular “Momentous” Agency: 5ives Communications |
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Plaza Premium Group ALLWAYS ALLWAYS, Your Airport Personal Assistant |
19. Best PR Event
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Standard Chartered Hong Kong 25th Standard Chartered Hong Kong Marathon |
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BMW Concessionaires (HK) BMW M CARnival x Outdoor Music Festival Agency: Above The Line Company |
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Hong Kong Disneyland Resort Launch of Nighttime Spectacular “Momentous” Agency: 5ives Communications |
20. Best Promotional PR Campaign
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Tam Jai International TamJai SamGor Mixian TamJai SamGor “Spicy Martial Art” New Product Launch Agencies: The Bridge Agency, Madkids Communications |
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BMW Concessionaires (HK) BMW M CARnival x Outdoor Music Festival Agency: Above The Line Company |
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tmtplaza Sino Malls BEAUTY WORLD Beauty Me@tmtplaza Agencies: Cymballe, DIA, Dynamic Duo PR |
21. Best Viral Campaign
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Tam Jai International TamJai SamGor Mixian TamJai SamGor “Spicy Martial Art” New Product Launch Agencies: The Bridge Agency, Madkids Communications |
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3 Hong Kong Honey Bee Campaign Agency: Madkids Communications |
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Yahoo Hong Kong Yahoo Metaverse Agency: Above The Line Company |
22. Best Branding Strategy
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Tam Jai International TamJai SamGor Mixian TamJai SamGor “Spicy Martial Art” New Product Launch Agencies: The Bridge Agency, Madkids Communications |
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3 Hong Kong Honey Bee Campaign Agency: Madkids Communications |
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TamJai Yunnan Mixian TamJai Jeh Jeh Speaks Exhibition Agency: Hardchi Creative |
23. Best Engagement – Mass Community
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Urban Renewal Authority, Sino Land Sino Malls “Merry Christmas! Goodbye Plastic!” by Citywalk Agency: Boxing Promotions |
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Tam Jai International TamJai SamGor Mixian Life’s a mixture, we taste it all Agencies: Society, The Bridge Agency |
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Leisure and Cultural Services Department The Hong Kong Public Libraries Discover & Share the Joy of Reading (2022-23) Agency: Betake Marketing |
24. Best Engagement – Targeted Community
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Link Asset Management Tuen Mun Adventure |
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Link Asset Management The Quayside The Quayside – Give Lunch a Green Punch |
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Schneider Electric Hong Kong Schneider Electric Building a Greener and Smarter Hong Kong Agency: Madbox Communications |
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Sino Group Feel the Motion 2023 Agency: Boxing Promotions |
25. Best Integrated Communications
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Tam Jai International TamJai SamGor Mixian Life’s a mixture, we taste it all Agencies: Society, The Bridge Agency |
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Tam Jai International Why not loving both? Agencies: Society, The Bridge Agency |
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Sun Hung Kai Real Estate Agency apm Life in Bloom @ apm Garden Experience Slow Living with Music & Art |
26. Best Pandemic Response
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New World Development Share for Good Share for Good |
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Hong Kong Tourism Board Seeing Is Believing: Kickstarting Hong Kong’s Tourism Recovery |
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DBS Bank (Hong Kong) DBS BusinessClass DBS BusinessClass Reborn Exhibition Agency: Secret Tour (HK) |
27. Best Reputation Management Strategy
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MTR Lab MTR Lab Co-creating a carbon neutral smart community Agency: Sinclair |
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Tam Jai International TamJai Souper Hero NFT Agency: The Bridge Agency |
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Hong Kong Tourism Board 2022 Sun Hung Kai Properties Hong Kong Cyclothon |
28. Best Storytelling Strategy
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Asahi Beer Asia Asahi Beyond Expected Campaign Agency: Flare Communications |
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Tam Jai International TamJai SamGor Mixian Life’s a mixture, we taste it all Agencies: Society, The Bridge Agency |
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Visa Hong Kong Demonstrating the Everyday Value of Visa to Gen Zs Agency: The Hoffman Agency, Hong Kong |
29. Best Use of Celebrities/Influencers
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MTR Corporation East Rail Line Cross Harbour Extension Branding Campaign Agency: Hardchi Creative |
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3 Hong Kong Honey Bee Campaign Agency: Madkids Communications |
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Hong Kong Disneyland Resort Launch of Nighttime Spectacular “Momentous” Agency: 5ives Communications |
30. Best Use of Content
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Tam Jai International TamJai SamGor Mixian TamJai SamGor “Spicy Martial Art” New Product Launch Agencies: The Bridge Agency, Madkids Communications |
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Tam Jai International TamJai SamGor Mixian Life’s a mixture, we taste it all Agencies: Society, The Bridge Agency |
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United Asia Finance UA “UA Arm NFT series launch” Campaign |
31. Best Use of Micro-Influencers
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DBS Bank (Hong Kong) A Different Kind of Bank Agency: Leo Burnett |
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Tam Jai International TamJai SamGor Mixian TamJai SamGor “Spicy Martial Art” New Product Launch Agencies: The Bridge Agency, Madkids Communications |
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Tam Jai International TamJai Souper Hero NFT Agency: The Bridge Agency |
32. Best Use of Social Media
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MTR Corporation East Rail Line Cross Harbour Extension Branding Campaign Agency: Hardchi Creative |
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Ngong Ping 360 The Grand Launch Campaign of Ngong Ping 360 “Crystal+” |
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3 Hong Kong Honey Bee Campaign Agency: Madkids Communications |
33. Best Use of Technology
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Yahoo Hong Kong Yahoo Metaverse Agency: Above The Line Company |
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CSL Mobile CSL Mobile x M+ “Reshaping the New Art Tech Experience” Agency: CruiSo Digital Solutions |
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Yahoo Hong Kong Yahoo Asia Buzz Multiverse Awards 2022 |
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Tam Jai International Tamjai Souper Hero NFT Agency: The Bridge Agency |
34. Campaign of the Year
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Hong Kong Tourism Board Seeing Is Believing: Kickstarting Hong Kong’s Tourism Recovery |
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Ngong Ping 360 The Grand Launch Campaign of Ngong Ping 360 “Crystal+” |
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FWD Hong Kong Here we are for your health Agency: MSL Hong Kong |
35. PR Team of the Year
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Ngong Ping 360 |
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New World Development |
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Spotlighters |