2023 JUDGE’S PROFILE

Nesya Lestari

Head of ATL Marketing- POCARI SWEAT

PT. Amerta Indah Otsuka

Nesya started her career as a copywriter at Dentsu Networks, Indonesia; throughout her journey, she has been working for notable brands across categories, from the number one Japanese-preferred motorcycle brand to the world’s confectionaries brand, KitKat, brought her to create the successful hyper-local Ramadan campaign from a global brand, #KitKat4Takjil which win not only the consumers’ heart but also in Asia Pacific Awards.

Guided by her meticulous approach and belief that creativity is also strategic, in 2022, she left her position as Creative Group Head at Wunderman Thompson, crossing the side and landing her step as Head of ATL Marketing-POCARI SWEAT Indonesia. She is directly responsible for building this iconic Japanese Beverage brand in Indonesia and developing comprehensive brand positioning and messaging strategies that effectively communicate the essence and value of the brand to consumers amid a marketing war these days.

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