2025 JUDGE'S PROFILE

Nachiappan M.T. Arasu

VP, Marketing

Express Rail Link (ERL)

With just over two decades of experience, Nachiappan Arasu has built a career at the crossroads of creativity, data, and digital hustle. He’s worn marketing hats, spanning pay TV, OTT, radio, telco, and  tech start-ups across Malaysia, Southeast Asia, and the Middle East. And now he’s the VP of Marketing at ERL, the high-speed train provider from KLIA to the city centre in Kuala Lumpur.

Nachi is known for crafting precise, purpose-driven marketing strategies, weaving brand magic with marketing campaigns that don’t just move the audience but they deliver the numbers. A design-thinker at heart and an audience whisperer by nature, he thrives on connecting with customers through meaningful marketing experiences.

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