2020 JUDGE’S PROFILE

Jatemerin Jatelaveechote

Senior Vice President – Digital Marketing, Design & Activation

Allianz Ayudhya Assurance

Bringing to the table more than 10 years’ experience in many various digital industries including telecom, FMCG and finance, Jatemerin understands the important changes which took place during the crossover from analogue to i/o worlds and operational mechanisms. As an avid digitalist, he incorporates his exceptional skills in marketing and communication to bring about digital transformations, which have positively affected businesses time and time again. Such changes bring about creative business models and innovative mindsets for entire organizations, which, specific to startups, means that Jatemerin better enables businesses to incorporate innovative technologies and address the needs of the market. As Jatemerin sees it, “digital” does not only involve marketing and communication, but also requires the digitalisation of many aspects of business, ranging from business models to organizational cultures.

2020 JUDGES