Submitting your entries for the Mob-Ex Awards is simple and completely online. The entry submission deadline is 12 April 2024 at 23:59 hrs.

To ensure that your entries are submitted successfully and are given the attention they deserve, here are a few items to take note of when preparing your entries.

• Firstly, download and read the Entry Guidelines and follow the instructions and specific category requirements to ensure your entries are submitted successfully.
• Please download and use the Core Submission Template provided to prepare your Core Submission Document.
• We encourage you to read the Top 10 Tips for entering to help you craft a successful submission.
• All entries, supporting documents, and required items can be submitted via the “I’m Ready to Enter” link at the bottom of this page.
• Entrants are strongly recommended to gather all entry materials like photos, videos and charts before starting the entry process.
• Please ensure that all details you enter into the Entry Details are CONSISTENT with the details on the Core Submission Document you upload.
• Upon submission deadline, all entry details, including company names, credits and so on, are FINAL and cannot be changed and / or transferred to another party.
• Please include a campaign photo that represents your entry in your submission that can be used on all platforms and materials associated with the Mob-Ex Awards.

12 April 2024, 23:59hrs

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):

Context / Challenge (Max. 300 words) 10%
What were the primary objectives of the event? Who was the target audience? What key challenges did you face?

Strategy (Max. 500 words) 30%
Provide a clear rationale of why the specific event was chosen to help address the marketing problem. Outline the creative thinking behind it and how it was developed to conceive an impactful and meaningful idea. What was the core insight and creative thinking on which you based your strategy?

Execution (Max. 500 words) 30%
How was your strategy implemented and brought to life? Describe the experience through the eyes of the target audience. What other important factors were meaningful to the success of the initiative? What was unique? What was wild and new? What technology (if any) was leveraged?

Results (Max. 450 words) 30%
How did the event / initiative / campaign perform? Give clear evidence / metrics demonstrating its performance. Provide a case study for why it solved the marketing problem you faced and a clear rationale as to why you believe this qualified for a Mob-Ex Awards.

The eligibility period for work submitted is from January 2023 to February 2024. Entries should reflect results achieved during this period.

Categories are open to marketing teams in client organisations across the Asia and Oceania regions. The organisation may be privately-owned, government or NGOs. Agencies and partners may submit on behalf of their clients.

Programmes / campaigns / systems / initiatives showcased by agencies should have demonstrable results within the eligibility period. Initiatives or strategies developed and implemented prior to this period are also eligible, provided the impact / results were measured during the eligibility period.

Entrants must have at least one office in Asia and/or Oceania, and all work, campaigns or initiatives must have been conceptualised and carried out for a single, regional and / or global market that includes at least one country in Asia and/or Oceania.

Entrants may submit the same campaign in multiple categories or different campaigns in one category. In these instances, each submission will be counted as an individual entry. There is no limit to the number of entries an organisation may submit. Each individual submission will be charged as a single entry at SGD 359 + GST (GST is applicable to Singapore-based companies).

Entry Fee: SGD 359

Payment methods:
Credit card (Visa, Mastercard, Amex). All entries are non-refundable.

• Entry fees are non-refundable.
• Entries will not be considered for judging if payment has not been received when judging commences.
• The judges’ decisions are final.
• Without prior notice, Mob-Ex Awards team reserves the right to merge categories or dissolve any categories should it be deemed necessary. Should a category or categories be dissolved, entries in that category / categories will not be refunded.
• Should your entry be shortlisted, your entry details found on the online registration site will be reflected on the awards website, the screen on the night of the awards, trophy (presented on the awards night, should you win) and any other awards-related materials.
• Please note that after the submission deadline, all details on the entry submission form, including company names, credits and so on, are FINAL and cannot be changed and/ or transferred to another party. Any changes made after submission will be charged 10% of the entry fee per change.
• Finalists need to be present, or appoint a representative to be present, at the awards gala dinner in order to receive their trophy(ies) in case they win.
• Please refer to the full terms & conditions in the Entry Guidelines.

• The entrant agrees that MARKETING-INTERACTIVE or Lighthouse Independent Media will not accept responsibility for errors or omissions reproduced in the presentation of MARKETING-INTERACTIVE or for work lost or damaged under any circumstances.
• Any confidential information should be written in red font or highlighted in red. Any text in red font or highlighted in red will not be disseminated beyond the judging panel in any way.
• The entrant otherwise grants MARKETING-INTERACTIVE permission to show material from the entries at the awards presentation, in the magazine and at such times as deemed appropriate
• Entries done in any other format may not be accepted.
• Any invalid or incomplete submissions will be subject to a penalty deduction of your total score.
• All judges are bound by a non-disclosure agreement covering confidentiality, conflicts of interest, and contact with entrants. To ensure a fair result, judges will not have access to entries submitted by their own organisation or that of their competitors.